China New Jingwei November 18th (Fu Yumei Changt Tao) Open the app, log in to the account, open the camera, microphone, you can synchronize \”face-to-face\” synchronize with people separated by thousands of miles … You have this The scene must be unfamiliar.
In the epidemic, whether it is \”worker\” or \”student party\”, it is probably experienced by the video conference. How is the company behind these tools? How do they make money? Can the business model continue?
The video conference tool has frequent giant figure
In recent years, with the related hardware, software continuously updated, the video conference has been getting rid of the camera, the tradition of microphone plus the TV screen is based on Software video conference on the Internet. If you want a video conference, a mobile phone can be implemented.
According to China New Jingwei reporters, the current video conference tools on the market have both special APPs like zoom, small fish, and like staples, Tencent conferences, Welink, flying books. Comprehensive office applications, behind them, standing is Alibaba, Tencent, byte beating, Huawei and other giant technology Internet companies.
Video conference APP acceleration is closely related to new crown epidemic. The staple-related person in charge introduces China New Jingwei, before, video conference is a simple sitting tool, and the user requires video conferencing tools to provide richer collaborative capabilities, such as appointment meetings, collaboration, meeting room management, etc.
Public report shows that staples have been launched from 2017, the voice phones, video conferencing, group live broadcasts. In January 2020, after the new crown epidemic, the staples were upgraded to video conferences, live broadcasts, and open 102-party video conference calls.
The data provided by the staples showed that as of March 2020, the number of enterprises organized online conferences in the staples, exceeding 200 million games, exceeding 100 million participants.
The information provided by Tencent Conference shows that on the launch of 245 days, the number of users of Tencent conference exceeded 100 million. Tencent Conference is currently serving government affairs, finance, education, medical and other industries and SMEs online office.
The Internet analyst Mas Jihua said in China’s new Jingxiao reporters that the epidemic has spawned online office needs and broke out in a short time. The video conference is actually a light application of the company’s online bus, although it is a B-terminal business, but more C-terminal properties. For many Internet companies to C-terminal, develop a short video conferencing application, which can grasp the vertical industry Internet application entrance, blocking integrated office applications such as staples, comprehensively occupying the market.
Video conference app is so fire, can you earn money?
If you use the above video conference app, you will find that most video conferencing toolsFree personal users are free. So, what is these apps earn money?
China New Jingwei reporter experienced several head video conference app found, some of the free application free of charge.
Tencent Conference is divided into personal opinion and enterprise version, its official website shows that from January 24, 2020, the epidemic is ended, and the Tencent Conference is open to users free of charge. In addition, the Tencent Conference is divided into 399 yuan / month, the commercial version, 100 yuan / month Tencent Conference Rooms and the Enterprise Edition (selling price need to be counted).
The nail also launched a free service service during the epidemic, and the highest support for 302 people online. Small fish is easy to open, the object is a business user. China New Jingwei reporters are registered with personal users. It is found that only 3 are used. If you need to upgrade capacity to pay 120 yuan / month, the annual cost is 1200 yuan.
However, the report released by the Internet Business Consulting Platform Fanta Research Institute shows that in the epidemic, the new video conference industry benefits the greatest in Cloud Work Platform manufacturers. The Cloud Office Platform is advantageous in cost performance, ecological creativity, and the user’s size is huge but the business model has not been clear.
Cloud Office, which is represented by staples, Tencent Conference, as an important strategic layout, does not assume profit indicators, so it is willing to provide low-cost or free video conferencing products. In order to strengthen the platform competitiveness, these cloud-ceiling platform manufacturers focus on building platform ecology and extensive application scenarios.
The hot video conference also brings opportunities for cloud video communications service providers. Cloud Video Communication Service Business Club said in the performance report, the post-epidemic period has brought the \”cloud video industry in the middle of the cloud\”. Established in 2006, Cloud Communication is the first listed company in the cloud video. It is also the largest partner for the US online conference application Zoom in China. According to the latest financial report issued by the meeting, the company’s cloud video income is over 450 million yuan in the first three quarters of 2021, accounting for about 93% of the overall business income.
How do video conferencing tools expand business model?
The epidemic causes the video conference tool demand for a short period of time, but in the post-epidemic era, as users use habits to deposit, how to expand sustainable business models, and the problems that need to be thought about.
Cloud communication believes that under the support of 5G technology, the cloud video will more than a mature market, such as meetings, distance training, online education, and more advanced requirements, and more applications. Complex intelligence party building, smart public security, smart judicial, smart medical, financial technology and other full-scene market expansion.
In addition, in new intelligent hardware, artificial intelligence, and new generation audio and video decoding techniques represented by AAC standards, H.265 standards, the application of cloud video will also be moreRich scene, better application experience, lower application cost development.
According to media invoking industry perspectives, the video conference industry will show three major development trends: First, the combination of new technology and video conferences will be more and more close; second, video conferencing is further sinking to lower levelInstitutions and departments; third, video conferencing applications continue to expand, combined with more industries and business.
However, in Ma Jihua’s view, video conferencing applications can really develop users quickly, but it is facing \”walking\”.At present, high quality service charges to enterprises are the main profit models for video conferencing applications, and Internet companies are not good at advertising models.In the future, video conferencing applications still have to do systemic value-added services and platform services.(China New Jingwei APP)
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