Branch of the brokerage app two major users have the ranking of the viscosity index: the per capita uses the long securities, starting the number of securities to the residence, and the heroic protrudes have respective cheats.
Fin Federation (Shenzhen, Reporter Huang Jings) news, affected by the post-A-share festival, the April Securities APP active collective decline. Yi Guan Qiaofan released \”April 2021 Mobile APPTOP1000 List\”, a total of 24 securities service APPs in April, including 17 billiaries self-operate APP and 7 third-party securities service APPs.
Huatai Securities (市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场 市场The next followed, among the top five. Third-party securities service APP, with flush, oriental wealth and great wisdom rank first.
APP per capita use time and per capita use times are very important user viscous indicators, especially the former, the higher the length of time, and the user’s residual value mining will be even greater. In April, the per capita is used to use the long-term rankings.
In the view of Yi Zi Qianfan, the length of use of the use of channels and the time long and effective use, only by optimizing the function, enhance interactivity, can effectively transform user more trading tools And wealth management products.
On the number of per capita starts, the first three in April is Anxin Securities, Ping An Securities, Cinda Securities, and the number of startup is 251.41 times, 206.52 times, 163.63 times. Anxin Securities ranked first in April, and the leading advantages were obvious.
April brokers APP activity collectively decreased, more than 4 million families doubled year-on-day
Recently, Yi Guan Qianfan released \”April in April 2021\”, April 17 in April 17 Buskers Self-operated APP, on the listing brokerage, and the seats are consistent with March.
Huatai Securities (Rising Le Fucheng) continued to list the list with 839.83 Wations. Guotai Junan Securities (Guotai Junan Junhong), Ping An Securities (Ping An Securities), Founded Securities (Ministry), Haitong Securities (Haitong E Haitong) followed, ranking among the top five. It is worth mentioning that there are 10 brokerage APPs in April over 4 million, which is twice as long as the same period last year.
17 home list, 16 monthly live loop fell, 6 fell by over 3%, among which Zhongtai Securities (Zhongtai Qifu), Everbright Securities (Guang Da Jin Sunshine), Zhongjin Fortune (palm in vote) 3 fell by over 5%. Only Dongguan Securities (Phase Diabao) a counterparts rose, and the moon activity increased by 3.74% year-on-year.
The reporter combed the April Baxter APP active number TOP40 list, as far as, the monthly fidelity decline is mainly in the post-holiday, and the investment emotions Cold. Easy to seeThousands of industry analysts explained that the stock market has been returned in March, and the large-catch blue chip stocks have fallen, leading to the fund’s application, the stock market transaction is not active, causing the transaction to decrease, the new investor is reduced, the mobile terminal active user scale The same direction dropped.
Data show that April A stock added investors are 16.914 million, down 31.73% from the previous month. From the trading data, Shanghai-Municipal April has a daily transaction capacity of 328.21 billion yuan, down 10.43% from the previous month; the daily average transaction volume of 427.7 billion yuan is 4.4%.
Take later this year’s overall situation, 1-4 months brokens APP monthly activity is not large, only in February due to the decline in Spring Festival. It is worth mentioning that the top three of the three seats in January-April did not move, was firmly occupied by Huatai Securities, Guotai Junan Securities, and Ping An Securities, and the top ten brokerages were basically fixed, only in the ranks.
Third-party securities service APP, the list shows that there are still 7 on the list in April, and the flowers of the same flow of more than 30 million will continue to sit the \”one brother\”. Oriental wealth and great wisdom respectively 146.186 million and 861.95 million tight followed. Also dragged down by the market, the third-party app month in April also declined, 7 of the APPs, 5 months of live shrinking, only the stock lighthouse and the snowball rose. It is worth mentioning that snowballs rose 7.49%, rose first in all on-list securities APPs.
In April, 11 APP per capita uses the length of 10 hours
According to easy-to-face data, the reporter combeds the April Securities APP Time TOP20 list, and the rankings have changed a large change in monthly live. .
Cinda Securities (Cinda World) April is 21.79 hours in the first year of 21.79 hours, and the only 20-hour brokerage.
Row in the second to fifth, Ping An Securities (Ping An Securities), China Merchants Securities (China Merchants Securities), Hengtai Securities (Hengtai 9:30), Anxin Securities (Anxin Mobile Securities), There are 11 brokerage APPs in April for more than 10 hours.
In the perspective of the industry, the securities app has obvious tool properties. When the functional operation is poor, the user transaction friction is relatively large, and the use time is increased, and for some APPs do The transaction friction is reduced, and thereby increasing the effective use of users through community, trading analysis tools and information, etc.. Therefore, it is easy to see the multi-dimensional to observe this data.
The reporter also combed the TOP40 list of the April brokers app, as follows:
As an example of Ping An, ranked fourth from January, second in January, in September, in April, the second semi-employment has increased by 3 hours. Anxin Securities ranked sixth in January, and 3, April, the first five in the past five, the per capita uses the length of time by over 1 hour.
Easy analyst also mentioned that the securities app APP has a significant tool attribute. When the functional operation is relatively poor, the user transaction friction is relatively large, and the use time is increased. Some good APPs, transaction friction reduction, and then improve users’ effective use of users through community, trading analysis tools and information.
Anxin Securities Per capita starts continuously in April
In April, the number of brokerage App per capita started three times the third is Anxin Securities, Ping An Securities, Cinda Securities, and the number of startup is 251.41 times respectively. 206.52 times, 163.63 times, to see the TOP40 list:
From the situation in January – April, the top three ranks are not changed, the head effect is remarkable, and Anxin Securities have stable in April. Residence first, and leading advantages is obvious.
Since this year, the per capita starting number of brokerage APPs has been in the top ten, and the top ten rankings are not large. Among them, the bullish brokerage has an AXIX Securities (Anxin Mobile Securities), Ping An Securities (Ping An Securities), Huatai Securities (Touring Fortune), Zhongjin Wealth (Pocket), China Galaxy Securities (China Galaxy Securities). Among them, China Golden Wealth (Pocket) Rank ranked 10th in January this year to the fifth, and the number of initiatives in April exceeded 25% from January. China Galaxy Securities (China Galaxy Securities) rose from the twelfth to ninth, in April, the number of starts increased by over 23% from January. Ping An Securities (Ping An Securities) rose from January to April to April, the rank change is not large, but the number of start-ups has increased by 35.5%.
In the top ten, the number of startups fell more than the CITIC CITIC Securities (点 金), from the seventh of January to the tenth and more than 11% of the decline in April.
Big data, strong interaction of mutual assistant brokerage APP to improve user viscosity
Easy analysts believe that for App For APP, the number of hours and per capita initiatives are very important users. The viscosity indicator, especially when used, the higher the use, and the user’s residual value mining is even greater. However, the length of use of the use of the channel class is also required to use the time of effective use. Only by optimizing the function, the interactivity can be effectively transformed, allowing it to experience more trading tools and wealth management products.
On the view of the April APP, Ping An Securities is very bright, the moon, the per capita use, per capitaThe number of startups ranked top three. It is understood that Ping An Securities pays attention to user portraits and analyzes using big data.
In order to understand the customer, Ping An Securities build large data storage platform, pre-implement data-embedding point, accurately record and store customer open account reservation information, etc., from the basic attribute, Investment experience, investment style, risk rating, etc., 360 degree customer portrait and label.
For the information content and platform product functions of various channels, Ping An Securities rely on AI technology to label management. As of now, there are more than 100 large categories of more than 100 labels. In the construction of the scene, Ping An Securities use digital platform and strategy to start from customer actual investment needs and pain points, focus on home information flow, global market, share information flow, position service and other series of key scenes, match complete customer labels and information Label, in the right time, the intervention, and instantly provide customers with matching customized products and services to help customers discover value.
\”We are more concerned about why customers come, why customers are willing to stay to enjoy the service, so all efforts have to fall in the customer, do not like it, create what value for customers.\” Ping An Securities Manager Zheng Xia said that the core of platform brokerage is content, bringing real value to customers, and continues to produce the content of customers who are happy, this is the key to the platform.
How to further improve user stickiness? Shi Lei, Director of Anxin Securities Network, said that Anxin Securities are committed to building the app to become a service platform for customers to create value. In this process, in order to constantly meet the customer needs, in the core usage module of the market, transaction, wealth management, information, the APP focuses on the connection and interaction between the scenes, and provides timely information on the customer investment decision path, Customers provide immersive services, allowing professional customers to feel the advisory guidance, and novice customers can feel the babysitter care. In the specific operation, he also talked about the four points of experience:
First, on the basis of continuous enrichment information, focusing on the focus of information, building short, flat, fast experience, let customers can Use a shorter time to find the information he needs;
Second, the extraction of effective information, refine high-quality information from the data, and further improve the main funds of Level2, north to funds in the value-added market tool matrix. While strengthening the functions of all the functions of the Fund, strengthen the connection and data refining of each function, providing comprehensive, multi-dimensional collection reference, combined with multi-faceted services, allowing customers to form dependence on Anxin alone value-added service tools
The third is to carry out the service level, Anxin Securities innovation opens \”first profit payment\” charge mode, customer \”0 threshold\” free sign, first experience the way of paying, closer to customer needs, deeply Customers love. In the first quarter, the service matrix with market strategy tools as a starting point is built.Let customers know, want to use, always used.
The fourth is the characteristics of the financial management, based on the characteristics of brokers, from the identification of guest group characteristics, the most suitable field contact, optimal conversion time as the entry point, reshaping, air service experience, and \”province Heart and financial management, \”Fortune Calendar\”, \”Growth Column\”, \”One Maximum\” and other new services, easy to use new services, run through customers investment, with customers grow, thus improve customers \”warm service\” Perception. At the same time, crane the live broadcast of the live broadcast, live broadcast through the chief analyst, star fund manager and the online broadcast, and the customer seamlessly interact \”rising powder\”, greatly improve customer activity and loyalty.
The brokerage IT investment continues to increase
In recent years, brokers are accelerating the pace of mobile construction. According to easy-to-see analysis, the current ratio of major brokers has reached 99%, and the number of trading customers reached 89.5%, and the number of self-employment applications has been half the total number of securities services. At the same time, the size of the securities service application is also gradually improved. As of April 2021, the number of active users of the securities service application exceeds 120 million.
At the same time, the brokerage is constantly incorporated in IT. From the 2020 IT investment, Huatai Securities (1765 million yuan), Haitong Securities (1.771 billion yuan), Guotai Junan (1227 million yuan) lead the whole industry, a larger than 23.86%, 15.40%, 9.85%, respectively. According to incomplete statistics, IT invests in more than 500 million investment securities, Guangfa Securities, CITIC Jiandou Securities, Guoxin Securities, Zhongtai Securities, Zhongjin Company, Shen Wanhongyuan, Oriental Securities, and Industrial Securities and other 9 brokers.
This year, the rising Le Fucheng app monthly is active to sit on \”one brother\”. The annual report showed that in 2020, Huatai Securities Information Technology has a total of 1.765 billion yuan, and the list of high-level industries, 1124 information technicians, accounting for 10.69%. As of the end of 2020, the total download volume exceeded 58 million downloads. The investment of IT investment in China Merchants Securities is more prominent. In 2020, its information technology investment has reached 994 million yuan (including human expenditure), a year-on-year increase of 52.22%.
A non-silver analyst proposes that the future or will show the grid of the head brokerage aircraft feeding and the differential brokerage. For small and small brokers, in addition to increasing its IT input, it is necessary to use the external platform or become the company’s digital transformation and the ability to build differentiated competitive advantages.
In April this year, Shanglin Securities Chairman Lin Li said that the company has launched the company’s transformation strategic consulting project with the International Well-behaving consulting firm McKinsea, and has been prepared in Shanghai. Financial Science and Technology Research Institute.
The same is in April, the wind security and Hang Seng Electronics wholly-owned subsidiary Tianfeng innovation official official, the joint venture 50 million in the establishment of Zhejiang Mysterically Astringent Network Information Technology Co., Ltd.,Borrowing Financial Science and Technology Evolution Wealth Management Transformation.
On May 17, Guoxin Securities and Tencent Cloud Computing (Beijing) Co., Ltd. signed a financial science and technology strategic cooperation agreement.According to the agreement, both parties will focus on cooperation in the fields of financial technology facilities, financial science and technology applications, financial science and technology innovation.