Source: China News Net
China New Network Beijing September 21 (Reporter Shanggun) Recently, with the broadcast of some film and television dramas, network literature and IP have become a hot discussion. Some people launched the hot market in this market, and some people are eager to try, they want to be written.
Currently, online literature has had a relatively mature business model and a large number of readers, and Tang family, three and other online literature writers are well known. Recently, China Network Literature Influence List (2020) is released, let it receive attention again.
Data Map: Well-known online literature writers Tang family speech in a open event.
Easy, recreational reading?
Some time, the opening released the \”2021 Book Retail Market Report\”. It mentioned that in the first half of 2021, web paper books, comic knowledge and classic books were hot spots in the retail market.
In the fiction list, the number of net paper books is large, with a total of 38 varieties enter TOP100. There is a view that this is also explained to some extent, and network literature still has a good heat.
As for the reason, it is related to the hot broadcast of a batch of IP to adapting the film and television works, and is also related to the number of net readers, reading preferences. As a \”senior\” network reader, Xiao Li read a variety of popular network novels, including \”Qing Yu\”, \”Douro Continent\”, etc.
\”Many online novels read are ease, regardless of pastime.\” She has this feeling: This type of novel story is relatively large, often accompanied by a series of coolness of coolness, etc. people. There are also a lot of friends who are looking around.
From the rise to popular
In fact, the network novel is not only only in these years. If the pointer to the time is dial, in 1998, it was born in the \”first intimate contact\” in the 1998 network, and China’s online literature has gone through twenty years.
In development, online literature gradually moved to commercialization. The implementation of the VIP subscription system is successful, making the grassroots authors no longer resolved to entities to obtain income, and a large number of authors influence, and there is a large number of readers.
In this regard, \”2020 China Network Literature Development Report\” mentioned that the starting point of the 2003 payment reading system – VIP payment system has opened the industrialization of network literature.
In recent years, free reading and new media text become emerging business models and get rapid development. Among them, the free reading and new media text activated the sinking market, and became an emerging force that stimulated the rapid development of digital reading markets, which brings new increments for the content and users of online literature, and also broaden the scale of online literature.
Free reading with new media text. Reporter is mapped
In addition, in film and televisionIn terms of network literature IP heats have not been reduced, \”Break the sky\” \”Qing Yu Ye\” has high attention. The adaptation of online literature has also spawned a new model of all-all-click IP operations. Why is the network literature hot?
The hot, there is an impact of the Internet, and there is also its own characteristics.
Its writing threshold is not high: the internet is popular, electronic reading media conversion makes it lower relative to traditional literature, and the form of innovation, frequency, other content form is difficult than .
Easy writing, publishing a convenient condition for many people, and the implementation of \”Literary Dream\” seems to be close. Xiao Li tried to register an account and became a writer, but because he took the time, insistence is not long.
It is to be noted that network literature influence is gradually expanding, but there is also a problem such as content.
\”\” Moreover, in the 5G era, the short video works also bring a small impact force, possibly invisibular to transform some of the network literature fans. \”She believes that can continue\” fire \” Going down, it is a need for this industry.
Works return to the story itself
In recent years, there have been some good changes in the development of online literature, and the real online novels are more
Data Map: Previously, 2021 China Network Literature Forum opened in Chongqing. \”2020 China Network Literature Blue Book\” officially released in 2021 China Network Literature Forum. Gao Kai photo
According to reports, \”2020 China Network Literature Blue Book\” shows that in 2020, China Network Literature has added 2 million new contracts, including more than 60% of the real-world works.
For the future development of China’s network literature market, there are industry insiders still be very optimistic. \”In the entire industry chain, online literature is upstream. With the return of the game, film and other industries, the work returns to the good story itself It will be very important.
For the creation itself, the network writer Luo Xiao believes that writing the network text as a money tool, does not pay attention to writing itself, this idea is wrong. It must be created in order to write a good story, and write a good time, there is a good income.
The potential in the network literature industry is huge, reputation and revenue must rely on strength. Good work, readers will love. (End)