Today, as the epidemic \”normalization\” leads to travel itinence, \”micro-holiday\” is increasingly popular. On November 30th, the report data released by the honeycomb showed that \”80\” and \”90\” is the \”micro-holiday\” main group, and the number of people accounts for more than 80%. In the spending, travel within 3 days is 2,000 yuan is normal.
The data released by the honeycomb shows that the 2021 third quarter long-term tourism heat has declined in the third quarter of 2020, while micro-holiday heat rises nearly 250%.
From the perspective of age, \”80\” and \”90\” are absolute strength of \”micro-holiday\”, accounting for 85.9%. Among them, the population born in 1990-1995 is 27%, the second is 26.6%, the population born in 1985-1990. In the travel decision of micro-holiday, women account for much higher than men, reaching 71%.
On travel mode, 66% of users choose to go with their families or friends, and 15.7% of users like them.
The report of the honeycomb shows that the fresh game and the immersive experience are the most important travel driving force of the \”micro vacation\” population. Go to a favorite home to relax, go to the grassland desert, watch the stars, try the most trend of \”tail wave surf\” movement, one weekend script, private soup experience, etc., can be called a perfect \” Microveyness. According to reports, the proportion of parent-child play is the highest, 29% of the parent-child play, is 29%; second is 25% and 23% respectively, and it is 17% more than 15%; Cultural art, accounting for 6%.
On the destination, the family’s favorite entertainment methods include theme parks, zoo, pets, farms, astronomical museums, science and technology museums, ocean pavilions, etc .; friends have more likes to kill, board games, picnic, RV Camping, etc.
It is worth mentioning that in 2021, in the most popular micro-false game, the camping ranked first. As of October 202, this year’s honeycomb platform on camping has transcended the total amount of new camping content in 2020, an increase of 215% year-on-year. The honeycomb data shows that the top ten of the domestic popular camping destination is: Ningxia, Qinghai, Gansu, Yunnan, Inner Mongolia, Sichuan, Beijing, Guangdong, Jiangxi and Xinjiang.
In addition, sports to young people are also amplified, and honeycomb community data shows that in 2021, the proportion of sports related content in Mahae Station has risen nearly 49% from 2020.
In the consumption level, the data study of horse honeycombs has found that micro-holiday users’ tourism consumption upgrade is obvious, and the consumption interval of more than 4,000 yuan is as high as 48%, and the 2000 yuan -4000 yuan consumption section accounts for 23.7%, the consumption area below 2,000 yuan is only 28.3%.It can be seen that micro-holiday users are more willing to pay for high quality products and services.
The impact of the epidemic, the travel mode of \”surrounding tourism\” is quietly raised.The honeycomb data shows that in the third quarter of 2021, the average proportion of non-local customers in the popular surroundings reached 28%, and there were even 40% of individual regions.\”The surrounding tour\” passengers is gradually become an important part of the \”local tour\” order.
In the list of TOP10 in the popular area of \”the surrounding tour\”, Sichuan, Beijing, Chongqing, Jiangsu, Hunan, Guangdong, Zhejiang, Shanghai, Shandong, Shanxi and other provinces have on the list.
Editor: Liu Xiuhao Picture Editor: Le Bath Peak
Aggregation: Ding Xiao