October 2021, the distance from the peak of March 2015, has been over 6 years. It is time to say goodbye to traditional micro business.
For most people, one said that the micro-commercial, the first reaction is a false big empty. Therefore, in real life, it is very annoying micro-business. Although the traditional micro business is now, it is actually a person, that is, the micro-commerce worker gradually decreases from the time of 30 million at the time, and the micro-commerce of the brush, naturally, it will make people feel that the micro business has not fallen. . In fact, from the 18-year community group purchase, to the 19-year community group purchase, until the current private domain flow, essentially, is a micro-commercial category, but it has changed a tall word.
So, from the business perspective, people who are engaged in business on WeChat, whether it is selling, or promoting, or marketing, theoretical, is increasing The more, but the form has passed, we will also accept new types of micro-business because of the changes of styles.
So, as a new type of micro business, what should I do to catch the pace of the times, make some money? I have experienced my personal experience, telling you how to earn some money for the rest of the 3 months.
Selling, nothing more than people’s goods field. The front end you have to have traffic, the middle, you have to have goods, the backend you have to have a consumption scene. So, you can think about you, what you have?
If you have 10 eating WeChat groups, or 5,000 food friends in WeChat, congratulations, at least you have grown traffic. Although it is not big, you can start selling it.
If you have no traffic in your hand, but if you have goods? I think most people will be this situation, including myself.
If you don’t have traffic, there is no stock, then, in 2021 this node, you can still make money on WeChat is very low, you need to go to Taobao Fighting a lot of this open traffic platform. As for how to play, I will say fine in the back of the days. Another project we are doing is involving non-touching, not touching traffic.
The goods, we can be divided into two types, one is a self-operated brand, including saying that there are no brands, that is, say The goods can be controlled by themselves. One is the brand or product of the agent, anyway, it is not the production or generation of processing, it is ready to come. These two types, in the actual operation, there is no difference, the only difference is that the advantage is not so big on the price of others, and it is difficult in the process of the development business.
The goods are solved, then the next is traffic. Our traffic logoCompilation is like this: If you have money, there is time and ability, then take a lot of public platforms such as Taobao Tmall, there is no problem, even if the previous three months can accept, then, continue to sell The way is the model of Taobao Tmall.
However, if you don’t understand the operation of these e-commerce platforms, it is not so powerful. At least the funds are definitely not enough, and the funds on the goods must have sufficient preparation. So, choose a business-oriented business, that is, the supply mode.
How is the supply mode to solve the traffic problem? In this mode, it is not that you solve the traffic, but the person who is getting the goods is solving the traffic.
So, how do you do it? The next thing is the focus.
Many friends ask me, where are you selling? I will answer: I am selling as long as I can ship the channels and platforms. So I will ask: Is that the body is definitely good? I said: General, you can live yourself.
So, the selected platform is critical. Of course, if you are like me, it is the initial period of selling, then the platform is actually not so important, because you don’t know, you don’t know which platform on which platform can be shipped.
Currently, we have the following categories in cooperation: community group purchase, mainly the cooperation between the pilot group and the group of the group. Community group purchase, mainly the US group is preferred. Social e-commerce platform, mainly this group. Supply chain company. Since the media account, such as the WeChat public account access has a praise distribution. Tophbus live, directly hanging our store link or authorized to sell.
Second, since it is a supply mode, be sure to follow a principle, it is only available, do not do anything else. The reason is to guarantee win-win, at least you can win. Even if you only earn 1 dollar, there are 100 orders per day, and there are 100 arrivals. But if you need your additional payment, for example, live broadcast, we also have cooperation. But fewer, because the live mode is mostly the service charge + commission mode. For example, 10,000 commissions are connected + 20%. What we sell is nuts, the whole gross profit is not 30%, and I don’t know how much he can sell, and finally cooperate, definitely a loss. For this, we reject them directly. Unless it is a pure transfer, it is also necessary to consider your gross profit.
Third, you will definitely ask, the channels mentioned above, where to find it. Simply put, it is actually going to find the whole network. Looking for it every day. If you have any convenient way, it is to spend money into some communities, such as channels, and then find channels through the group relationship.
Fourth, the channel is foundHow do you have to reach a cooperation? This place is needed to prepare something. 1 is the product’s notes, and the notes contain various information and pictures of the product. 1 is the product’s quotation. Of course, if you are joking, you need to go to the raggy, and you will take this kind of push group.
These materials are ready, as long as the docking, after the cold, they can send these materials to each other. If the other party is interested, it will communicate with you for specific details.
Fifth, in general, the cow can get a lot of people to join him or communicate every day every day. So, if you find 10 channels, there is no bird, don’t be discouraged, not you can’t, it’s too busy, there is no time to look at it. So, continue to find a channel. Then constantly improve the problem encountered in this process.
Sixth, you may ask, in case of 10 channels, there is no sales, what should I do? We have been doing so long, there is a normal situation, after all, there is a small number, the crowd is different, the same products and prices, some selling well, some selling is not good, are normal phenomena. What you need to do is to locate different products according to different channels, and maximize their benefits.
Seventh, the channel is docked, the goods are also on, the list is also coming, is there a good thing. Of course, you need to maintain this channel. If this channel is large, you are best to meet, eat, give gifts, let him push your products with your heart.
We are in accordance with the above ideas, starting from the August last year, this 1 year, our performance has been doubled. It was basically a month to do tens of thousands last year, more than 100,000 this year. Because I have been doing nuts, the nuts are in the last half of the night, there is basically no business, but no business does not mean the channel, I obviously feel the amount in October. Not because the channels have changed, but because the previous channels are maintained, they will start working again. In the long run, we can continue to open new products.
Although our volume is not so big, since there are a large number of channels that can be shipped, we are now useless. Because we know that you have a few two or two, the delivery is 3000 sheets, if the last big group, 20,000 orders a day, we can’t send the goods, the supply chain has not reached such a powerful point.
So, in reading the article, if it is also a micro business like me, the year sales is 3 million, even more than 1 million, don’t think What big channels are going to dock, your supply chain can not afford.
[123Ethereal examples, I mainly do Lin’an pecan kernels. My friend is doing paper walnuts. It is more than 30 million sales in one year. It seems that it seems to be 10 times, but in the goods, the volume of the stocks he needs is far more than 10 times. At the end of September, the original 2000,000 cargo walnuts were purchased directly from the origin of Xinjiang. I only need to prepare the mountain walnuts worth 200,000 goods, because it is close to the origin, you can get it at any time.
You may now think about 10 orders per day, hope to get 1000 orders per day. In fact, 10 orders per day and 1000 single delivery work per day are completely different. For example, the preparation of the goods, the preparation of people, the preparation of the warehouse, preparations for packaging, and more.
To do now, I think that new micro-commercial and traditional micro-commercial differences is actually the control of the goods. The new type of micro-commercial, basically need himself to control the goods, or even produced itself. Then psychologically more mature, no longer relying on promotional information such as promotional bloggy, and product quality and service customers are the purpose.
If you have questions about this, welcome to leave a message.