In knowing, in many planets, in many places, I will encounter similar questions. I have a little savings. I don’t want to repeat meaningless things in the workplace. I want to do some small business, earn some small money to raise my family.
It is actually understanding, although we look at the media every day, it is a nine death lifetime, great dreams, change the world, but the most of the majority of entrepreneurship is a small business, earn a small money. Opened a small selling department, milk tea shop, fruit shop, breakfast, self-sufficient, earn some hard money, have more than 99% of the Internet burns the entrepreneur or the Internet concept, I really are not shameful.
Ma Huateng just started to make Tencent, how to have a great dream, you can sell online paging systems to telecommunications, and the result of telecommunications does not buy. We don’t have to start this business in my mind, but it is not necessary to say that entrepreneurship must be a change in the world to do nothing, make your own value, and use your own value to get a satisfactory return, it is worth it.
But today is to say, do a small business, just if you work hard, is it enough?
My wife also often tells me that I want to do a little business, open a store, I said that I am also against you, you first do a market to study. Later, I couldn’t get it. So what is the market research, nor is it the kind of writing of an entrepreneurial program. What is the market space, how is the competitive relationship, what is the industry prospect, do not need those, but to do the grounding research, what is the survey of grounding?
Hold an example, open a milk tea shop, I also feel that the chain milk tea shop downstairs in the company will queue up, but even so, if you really want to do this, think about research.
How to investigate, there is a simple restaurant next to the milk tea shop, take some snacks every day, take a few people, look at how many people buy milk tea every hour, how many people during peak, and how many people at the time, How many people in work, how many people when I take a break, how many people in the weather, how many people are poor, and how much everyone bought, how much it is single, and how much it is packaged. The price of the passenger bill is, in fact, similar to the public comment also has an average customer price.
In a few days, it is estimated that there is a lot of water per month, how much is the extravagance. You said that this will not be a bit bad, it is not particular to be special, but at least there is a general cognition.
Then calculate how much store rent, various classified advertisements are easy to find such information; probably need a few people, watch the face of tea in a few days, calculate it to know when working. How much is the monthly salary, this is a variety of recruitment websites, and it is easy to see in the same city. The one-time decoration cost is much, and the customer’s bill is much cost. How to decorate the cost, the customer’s cost, search, search for all kinds of milk tea chain, the advertisement called, I am afraid that I will fool you, ask more than two or three. Other tax costs can also be asked in this way.
This way you can at least know, this store, almost income, cost and profit level.
This is the first step in research. Is that it can make money, can you make money?
Next, look at a few different milk tea shops, find some key themes to analyze,
such as different chains of the same chain brand, see the impact of sales on sales.
For example, different brands, well-known brands and miscellaneous cards in the same location, see the impact of brand on sales.
For example, the almost segment is a miscellaneous card, or similarly known brand, watch pricing, product type, product attitude, publicity copy and decoration on sales.
Record an Excel form, you said that you have a summary of your record, at least you record some, summarize some, the problem of sample deviation will be less, maybe the probability is higher.
The third step is to calculate, the relevance of the benefit, and the correlation between the income, and make comprehensive calculations, such as the good passenger flow, but the rent is also high; for example based on the Excel form data, sell Tea sister’s value and sales may be positive, but the high-quality little girl’s salary may also be higher. Then, based on the summary information, perception, and data, to make a comprehensive measurement, select the relatively good plan for the return rate measurement.
Of course, if there is a power, there is a fourth step, grow hackers. How to build a brand, low cost, various promotional means, various propaganda copy, is there used? Is there a member credit card? Review the five-star praise to send discount? Is there any use of the exclusive coupon with the surrounding enterprises to promote group purchase, see if there is no successful case, see if other merchants have a special effective promotion method, these actually have to study, there are still many many doorways.
These are all, but they think about it, say so much, product. Opening the restaurant must have a good chef, and the tea shop has good tea, what is good, watch data, user returns, peers contrast.
The own data is good, the peers are comparison, the fifth step, the street research, temporarily hire a few little girls (one or two days, the students can part-time) in the business district, see Some people go to the milk tea, go up and have a small investigation, send a small gift, please buy who buy any milk tea, buying their own milk tea, is the first purchase or repeated purchase, because taste, brand, copy, or pure passing . Find questions, then improve product or brand marketing strategy.
Suo so much, you can think about it, a milk tea shop, in fact, many trivial investigations are meaningful, and can make you less detours, better investment or more accurate investment or Not investment or specifically investment in what to invest in any decisions.
So some people will definitely feel that it is necessary to trouble, I know who who who didn’t do this at all, people don’t have a small business.OK.
This returns to our original emphasis concept, all our efforts, strive for the probability of success.
1. Some people have naturally sensitive to business behaviors. Many of the details of the details can have a very effective intuitive, for example, see a caught in the milk tea shop; for example, the milk tea in a commercial street If the store does not open the chain, and there is almost that the commercial street that is almost the same.
Many times, this natural business sense can make a very accurate decision under small data sheet support.
I have readers and have such a successful case.
2, a lot of unusual work, we are ignored.
We look at the neighbors who who didn’t make a small business and make money, in fact, many of the tricks, experiences and lessons of people doing business, and we have not seen it. Simple summary is that this business is good, it is personal and make money.
3, there are still many things in the world.
Many successful stories are indeed in that time, but we also emphasize that this is often unable to repeat.
4, indeed, even if it is fully possible, it will fail.
Even if each step is seriously prepared to investigate and seriously think, there may be difficulties and problems we don’t know, or there is still a major omission in the investigation, resulting in failure of entrepreneurship.
But the more we are prepared, then after the problems, reflect, then reflect, and then refine the lessons, the more profound, the more clear the problem and the crux.
The most feared is not to pay tuition, but pay for tuition, I don’t know what to learn, the failure of the stranger.
And there are all kinds of communities underline online, what is the most human network, what is the most people? I heard what is very profitable, is it true, I really do it. There is also more, I have a little money, teach me how to make money, it is best to make a few times a year, make money, I will send you a red envelope. This is the easiest to harvest, and I will write one separately, \”the awareness and cultivation of leeks\”.
Today, this is to hope that the readers understand that the market research of the small business is also very important. If there is relatives and friends are doing, then you can ask more detailed, income, Expenditage, factors related to income, different marketing methods and effects, in fact, do a good job in small business, the difference between the internet product manager and the operation manager is not big, all based on user feedback and data feedback, constantly looking for problems Point, optimization points, constantly adjust the product and operation processes. Understand this, and constantly grind, do the same thing, the chance of success will be much larger than others.
This article comes from Caoz’s dream, entrepreneurial system authorized release, slightly edited modification, copyright belongs to the author, only representAuthor’s independent view.[Download venture home App, read 7000 business business China’s most profitable]