Editing the introduction: Short video people can do, but how much can I do? The author is shared from the platform’s choice, the topic planning, and the issuance of the issuance of the propagation, analyzing the Money Collection of Small Entrepreneurs to see if there is a way to suit you?
In the previous case sharing, we share countless accounts in short video platforms, but the previous account is almost invested, then produced, the cost and risk is more big.
Today, we share it from a new angle.
Small entrepreneurs, such as gourmet stalls or startups, and other small industry entrepreneurs, how to seize the bonus of short video, how to help themselves to make money with short video ?
There are not many words, directly below!
This article, we will share from platform selection, topic planning, and distribution of communication.
1. Platform selection
Speaking of the platform, this is actually a topic of an old man.
And different people have different love for different platforms.
Here, we don’t make a fixed recommendation for everyone, you can experience it according to our examples.
Young people who do handmade ornaments, choose shake; do traditional pasta, choose fast hands; do beauty salons, choose shake, I hope to transform a wave of death fans, choose fast hands; home in northern, especially northeast , Choose a quick hand; home in the southern young people, choose shake; do the driver box, big bones self-help, choose fast hands; do exquisite pastries, choose shake, business stability, I want to collect the apprentice, you can choose fast hands And shake; selling business, the previous period has accumulated a large wave of loyalty fans in the fast hand or shake, you can continue to make a quick hand, or open the video number …
Through the above example, I don’t know if everyone knows yourself. What platform does this choose?
Summary is nothing more than two considerations, the first is the portrait of the platform, the second is the ecological characteristics of the platform.
Hawn users tend to young groups, and the user tends to be a little longer group, and the number of people in the video number is wide.
The shake algorithm is too much, and the fast-handed loyalty is transformed faster, and the video number is backed by WeChat.
Here, give everyone three real cases.
Case 1: Tree selling crispy pork belly
The account name is \”Hangzhou Yuhang District Fuwan Food\”, in Yuhang District, Hangzhou, Zhejiang Province, operates a piece of crispy pork belly mouth.
At present, its video works is not too much, but each side is replayed: the customer comes from the distance from XXXXXX.
With this, we summarize,The purpose of the account in short video is the purpose of promoting its food, and thereby preparing for business sales.
Case 2: Grilled cold face live
The account name is \”Little A Niu Oven\”, the number of works is not a lot, but the account will be almost live every day, In a live broadcast, apprentices will showcase the lens for making the cold surface.
The roasting surface is a snack with very high accepted acception. The account is the most important purpose of short video platforms. Professor makes the cold surface.
Case 3: Big sister selling bacteria In the video number platform, there is a account called \”Remember Judi Food\”. The account is primarily published in the quick hand, but the protagonist of the account has been switched to the video number.
The video number is in the branch period and is very beneficial to maintain the old customers, so the protagonist switches the platform to a more close video number combined with the private domain.
Second, the topic planning The above is given to the platform’s choice, and after different accounts selection will, let’s tell you that the entrepreneur is operating short video. How to make the selection plan plan.
1. Short video selection
1) Introduction of food / product / product
This topic is relatively simple, directly with video or commodity shooting, During shooting, you must reflect its craft and its delicious.
Introduction to food, it is not difficult. You can learn the wording of \”mijun\” and other food bloggers, mainly to introduce the taste and taste of things.
If there is no energy to take a beautiful video, then the customer queue is purchased, or the scene of business explosion is taken, and then clipped into short video.
2) Add personal emotional color
a short video content of an account, can not be all items.
In the gap of the work, inserting a personal story will also make fanaticism.
For example, you can shoot a \”I am from the countryside, junior high school education, through my entrepreneurship, I bought a house / car in XX City for a month, I believe that the people who are diligent in the sky, thank you Customers have always supported me. \”
In addition to the video of personal biography, you can regularly record, thank you fans.
For example, in the video: \”In less than two months, our XX products sold XX Wan, this way for my fans to support me, in order to feed the fans, I will prepare xxxx Formal welfare / discount gave my family! \”
3) Creating a hot sense
to create a hot sense, the purpose of the tightness,To make fans believe that things sold are easy to use, or delicious.
For example, if the fake cold face, if each afternoon is about five or so, all the roasted cold noodles are all sold, it will definitely cause fans to curiosity?
The roughly script is as follows: \”Everyone, the goods prepared today are all sold light, it is really hot! And the family who wants to buy, let’s see you tomorrow! Thank you for your support!\” 123]
2. Live Selection
Generally, this type of entrepreneurial type is inevitably broadcast, and the live direction is mainly the following three categories.
The live broadcast of the type of chat, is actually unused.
In the mouth of countless entrepreneurial success, the importance of fans is mentioned. So chatting, not only can enhance your feelings with fans, but the main purpose is to eliminate the distance between the fans, and prepare for transformation into loyalty.
Reference topics are:
Why did you choose startup; why do entrepreneurship chooses to do current business; how to make money; …
2) Operate live
Business type Live, in the live broadcast of entrepreneurial accounts, it is actually the most common.
Because this live broadcast is relatively simple, the effect is also good.
Just buy a mobile phone bracket, then use the mobile phone’s front camera to broadcast, the account protagonist is in the process of sales, then occasionally look at the bar, answer the problem of fans, will attract a large number of audience .
After the ordinary people have finished watching, if you feel delicious or interested in the sales of the goods, you will silently add the store location and have the opportunity to consume.
And some people who want to start business, when they see the live broadcast of the anchor is very strong, or when they hear the anchor to recruit students, then there is a certain chance to contact the anchor.
So, it is the most important thing to operate live broadcast, and it is also the most necessary.
3) Production process live
In addition to on-site production of food like a roast cold, some food or handicrafts involving pre-produced food or crafts, can be in the process of making Live broadcast.
Whether it is food or handicrafts, live broadcast in advance, not only makes fans to see transparency, clean and safe production, and some fans in the field have even watching live remote Possible possible.
On the device selection of live broadcasts during the production, you can buy a mobile scaffold, then use the mobile phone’s front camera to broadcast, which can not only grasp the scope of shooting of the camera, but also guarantee real-time Seeing the crash message of the fans, it is convenient to reply in time.
If it is more hot in the outdoors, buildAt the same time, choose a mobile phone radiator on the back of the phone to avoid crashing or carton due to too high temperature.
Third, the release spread
How to spread your short video or live broadcast between your short video or live broadcast?
Traditional opportunity to wait for the algorithm to send a hot chance is too embarrassing, so we recommend that you can open a Qianchuan account.
So next to the promotion and communication phase, first, we must know what our purpose is. Is it necessary to promote promotion, or want to increase the store traffic and sales priority?
Next, we use the live broadcast of Qianawa as an example. If you choose to promote promotion, then, whether in choosing speed promotion or professional promotion, you must choose \”Enter Live\” when you choose to transfer the target. \”Live Square Fans\” option.
If you want to increase the sales of the store, you should select \”Live Broadcast Product Click\” or \”Live Inter-Booth\” when selecting the conversion target.
In addition to the shop sales, it also involves a small point, the \”Directional People\” option.
If the store often operates online, there is only one or two drafting products in the live broadcast, then in the \”Regional\” option in the \”Oriental Crow\”, you should fill in your province. area.
Only in this way can you see the potential customers nearby, thereby increasing the probability of online consumption.
When promoting, because some small entrepreneurial budgets are limited, we recommend that everyone chooses \”professional promotion\” because professional promotion models can strictly control the cost of launch.
So when you don’t put it, have you have some skills about the release?
Everyone has to remember that when not put it, the topic can be used.
For example, what should I add when selling crispy pork belly?
Just enter the three words of \”pork\” in the jimming search box, there will be a list of topic, at which time you only need to select a hot topic to join the short video works. .
For example, in this search result, \”pork stocks CP\”, \”pork belly\”, \”crispy pork\” is the top topic topic, and it can be considered when short video is released. used.
In the release time, it is recommended to release 4-6 in the afternoon, then the time is released 1-2 hours before the peak of the late consumption.
In terms of publishing and communication, it is recommended that you will take our best from a live broadcast.
And in the case of a short video platform, if you choose to be broadcast, it is necessary to take into account the dimension of the peripheral geographic location.
Let’s talk about the specific live process.
The first step, there is no account to apply for an account.
Step 2, live broadcast content: the process of making food, crafts, or chat.
The third step, how to avoid the cold field: If it is making something, then you must say some experience and experience when making it.
In the fourth step, increase the length of time for live spectators in the live broadcast: now there is a mechanism for the bag in the shake, you can use the blessing welfare to increase the user’s stay.
Step 5, the audience that guides live broadcasts to the fans or guide attention.
Sixth, how to do transformation: After a series of operations, after the operation, you can disclose information in live broadcast, or take a small yellow car in a timely manner, and sell the goods.
Finally, let’s talk, what stage is suitable for the video number?
In the case of the account, we told you that the protagonist case selling cooked food is currently selected.
It is experiencing the promotion of their own products from the quick hand – constantly attracting fans – forming a fixed fan group – focus on the stage of maining fans – transfer video number.
So, whether it is to do anything, you can open the video number in a stable private man group, but we don’t recommend that you will abandon the tricks and just do the video number later. It is recommended to maintain multi-platform maintenance. .
Small cost entrepreneur can not be too unblocked to account data indicators in the process of operating short video platforms, such as fans and viewing amounts.
It is really necessary to be short video and live content. Everyone conveys every person is precise and can be converted to customers.
That is, put the short video as a channel of product promotion and sales, rather than simple fun.
: net red headline, WeChat public number: Net red headline, founder: big crisis
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