Apple game business is the most profitable!8.5 billion US dollars a year, Bisony Microbi Soft Netherlands
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You dare to believe, Apple light is the money earned by the game business, is more profit in several game giants?
This is not guess, but the nail data on the board.
According to Appleinsider, the 2019 wealth year, Apple’s profit obtained from the game business accumulated $ 8.5 billion, more than $ 2 billion than the profit added than Microsoft, Sony, Nintendo and moving blizzard.
Where is the profit behind this? Microsoft, Sony, Nintendo, why don’t you earn enough?
We used to explore from the report.
Secret comes from App Store
Everyone knows that Apple tax has 30% of the reduction, which is why EPIC GAME and Apple have no disputes.
According to Sensor Tower, the total consumption of 45 billion US dollars (approximately 290 billion yuan) is $ 45 billion (approximately 290 billion yuan), of which about 290 billion yuan is from China, and 26% from China.
According to Sensor Tower predicts, Apple has received $ 15.9 billion in income from the App Store in fiscal year, of which 69% come from the game. Among them, Ned Barnes, a Legal Accountant, said that the Apple App Store has reached 79.6% in the 2018 and 2019 fiscal.
However, Apple official and Cook represents this representation denied it, thinking that this report does not take into account other costs of the App Store, and only calculates a small part of them.
But from the data published by the game analyst @ Benji-Sales, Apple’s game profit is equally ranked in the world.
This, maybe someone will issue questions: Why is Apple?
Why is Apple?
Many media analyzed the reasons why Apple gradually occupied the right to speak in the game market.
One, the number of Apple users, the head players are consumed.
From the data released by the court, Apple ranked 1% paid user, occupying 64% of the annual game sales, with an average of $ 2,694 per year (about 17,500 yuan);
For Apple, this is almost a pure profit income.
Second, Apple mobile phone itself, is also a greater voice in the game equipment.
While although many game players, the image processing of mobile phones is not as good as the host, but it is undeniable that host players still account for a few proportions in the game users.
On the one hand, from Cook, in January this year, the current active iPhone, the number of iPad exceeds 1650 million, that is, iOS users reached 1.65 billion. people.
This is the number of Nintendo, Sony and Microsoft’s host users added.
On the other hand, from the perspective of equipment performance, as a mobile phone header, Apple’s self-research chip and iPhone 13 new screen are also trying to shorten performance gaps.
Compared therefore, the game host vendor did not imagine the money, at least \”doing a game machine\” itself, is not a very profitable road.
Microsoft XBOX Business Development Director Lori Wright said in an interview:
The sales of Xbox game consoles have no profit. We are losing money to sell games.
△ Lori Wright
△ The famous \”hedgehog Sonik\”
currently made the game manufacturers, more from the exclusive release of the 3A game masterpiece.
If 3A does not eat incense, \”Sai Boji 2077\” released in the previous time, the game host vendor follows the loss (like Sony and other vendors) have opened a refund channel).
At the same time, with the performance of mobile phones represented by Apple, coupled with users are increasingly pursuing the convenience of games, and more vendors began to do hand tour business.
Among them, the APP Store’s TOP 5 mobile game, there are three from the country.
Domestic mobile game \”contribution\”
According to the technical consulting firm ACTIVATE data, it is estimated that by 2024, the income of the video game industry will reach $ 198 billion; the big head comes from mobile games, 2024 The income of $ 103 billion (about 664 billion) will be produced.
Among them, the representative manufacturer is a few domesticMobile games, including Miha Tour and Tianmei, etc.
According to the 2021 Shanghai Enterprise Baiqiang List, Miha Tour 2020 total collection reached 10.1 billion yuan.
Among them, the net profit in Miha has increased by 4.77 billion yuan from the previous year. Although it is not comparable to other game giant manufacturers, it has reached 474.51%. The growth rate is very fast.
In contrast, Shanghai Baqiang Enterprises on the same period, basically all traditional industries such as Oriental Airlines.
According to SENSE TOWER statistics, only one year, \”the original God\” mobile end reached 2 billion US dollars in mobile revenue, of which the App Store occupied 46.4%. .
Domestic iOS users have contributed a lot of income to \”original god\”, reached $ 577 million (about 372 million yuan) within one year.
On the other hand, according to Sina Technology, two people who have been disclosed, the 2020 revenue reached 10 billion in Tiandamai studio reached 10 billion US dollars.
Among them, \”King Glory\” is a mobile game ranked on the App Store. It has $ 2.5 billion in the user’s income in the user.
Although not revealed net profit, this value has also been considerable.
It seems that domestic players also have a lot of strength (manual dog head) for the Apple game business.
Reference Link:  https://www.ithinkdiff.com/apple-app-store-profits-2019/  https://www.protocol.com/microsoft-confirms-the -xbox-hardware-business-loses-money  https://Medium.com/macoclock/how-apple-plans-to-take-over-gaming-2eb3150a0e93  https://twitter.com/timsWeneyEpic /STATUS/1444723408286138369Https://www.zhihu.com/question/479279523/answer/2119326505
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