B release three quarter earnings: total revenue is 52 billion yuan, monthly living households reached 267 million
November 17th, the B station (哩, bili.us; 09626.hk) announced that the third quarter of September 30, 2021 was not audited without auditing.
The financial report shows that the B station has reached 5.21 billion yuan, an increase of 61% year-on-year, and community operation data has a new high.
The Red Star Capital Bureau noted that in the third quarter, the monthly active users of the B station reached 267 million, an increase of 35% year-on-year; the average daily active user was 72 million, an increase of 35% year-on-year. At the same time, the month of the B station in the third quarter of the third quarter increased by 59% year-on-year, reaching 24 million, and the pay rate was increased to 8.9%.
Among them, B stood in this quarter, the length of the month is boosted to 88 minutes, and the history is high; the average video playback is 2.3 billion, the year-on-year increase is 77%; the monthly interactive number is broken. , Reaching 10.2 billion, an increase of 86% year-on-year.
Figure B station provides
From the video content of the B station, it is mainly divided into pugv (Professional user generated video, a professional user creation video) and OGV (OccupationAl \” Generated video, professional organization creation video).
Among them, the Pugv content continued to flourish in the third quarter, and the playback volume accounted for 93% of the total playback of the platform. The number of active UP mains in the month increased by 61% year-on-year to 2.7 million, and the monthly video delivery amount increased by 80% year-on-year, and it exceeded 10 million.
The OGV content forms a good collaborative complement to Pugv content. B stood in the second half of this year, the second season of \”Yuanlong\” and the second quarter of \”Hundreds of Chinese\”, but also online \”90 marriage\” \”My music you listen?\” And other series of homemade variety and Documentary.
In view of the business, B stood in the third quarter of the value-added service business income increased by 95% year-on-year to 1910 million yuan. As of the end of the third quarter, the number of \”big members\” in the B station has reached a new high, reaching 18.2 million, an increase of 42% year-on-year.
The game business income in the third quarter increased by 9% by 9% year-on-year, and its 3 exclusive agent games were online in the reporting period. According to reports, the B station currently has 9 exclusive agency games, which will be issued in the next few quarters.
In addition, the advertising business of the B station increased by 110% year-on-year, reached 1.17 billion yuan; e-commerce and other business revenue reached 730 million yuan, a year-on-year high-speed growth of 78%.
As of September 30, 2021, the company held cash, cash equivalents, regular deposits and short-term investment of 24.4 billion yuan. Do not consider employee equity incentive costs, I am-acquired intangible assets related to amortization costs, related income tax fees, and investment in listed companiesThe impact of allowance change loss / revenue (non-cash fees), the net loss of non-US accounting general guidelines (Non-gaap) in the third quarter of the B station is 1.62 billion yuan.
In the financial report, the B station poses for the fourth quarter of 2021, and it is expected to reach 5.7 billion yuan to 5.8 billion yuan.
Red Star Journalist Yang Peiwen
(Download Red Star News, Report Award!)