Demystifying the mask micro-commerce to make money mode layer agent \u0026 quot; eat increase price \u0026 quot;
In the friend circle, the mask is called the most fire marketing in 2014, and the eight-unit micro-business has done a mask business. Some micro-commercial can even earn hundreds of months, do you make money so much? How many people buy a mask through WeChat friends? Recently, the reporter visited the survey found that in a circle of masks, the money was earned by the agent wholesale.
Survey: How much is it in a friend circle?
Only a respondent bought masks in a friend circle
recently, the reporter randomly investigated 100 mask users. Among the respondents, more than 60% of the mask was applied for more than one month, and 100 people in one month need to consume nearly a thousand masks. Where is these masks from buying? From the results of the findings, only 10 of them bought from a circle, and nearly 90% is purchased from a physical store or online.
Ms. Shao said that she didn’t dare to buy a mask in a friend circle, worried is fake, in case it is not good to apply the face, even if I can find the seller, my face is not compensating. So resolutely not buy in a circle of friends. Ms. Gao also has the same concerns. She feels that the friendship is very unreliable. Whether the mask purchase channel is informally, she even shields all the masks in the WeChat friends circle.
Ms. Zhang, who purchased the mask in WeChat circle, said that she used to buy in the physical store, since her classmates sell a mask in a circle of friends, she has been buying, mainly, it is to feel friends knowing Will not lie to her. 10 yuan, buy 100 yuan at a time, have been bought 10 times. Ms. Dong also bought a mask in a friend circle. Her friend made a mask agent in a friend circle, gave her a trial dress. After using it, I used it, I have been buying it in a friend, and the unified price is 145 yuan a box. \”At that time, my friend said that I would like to give cheap, I didn’t think so, I still bought it in the original price.\” The survey shows that in 10 people who buy masks in a friend circle, there are 9 people buying in the hands of acquaintances.
Random interview: How to earn money?
Different brand agency mechanisms have been made by the agency wholesale to earn
Brand A total agent: set up the three-level earning price
There are many brands of the mask, each company The proxy mechanism is also different. A brand mask WeChat friends circle general agent Li Jing, their company is divided into four agents, the general agent, marketing director, first-level agent, secondary agent. From the threshold of the agency right, the second-level agent needs to take 1 box of mask once, the agent price is 528 yuan; the first-level agent needs to take 6 box masks once, the agent price is 2,640 yuan; Marketing Director takes a time 54 box masks, agents price of 18057 yuan. A box of 88 membranes, retail single piece price of 18 yuan, 10 tips 128 yuan, a box price of 704 yuan. Each agent is shipped with the first purchase quantity to get the goods.
Li Jing said that the micro-business wants to do a long history, it is a calling agent. For micro-business, only primary micro business needs to sell zero-scattered customers.Slowly recruit agents, so constantly do a wholesaler will be more developed. Like her superior is profitable by recruiting the leadership agent, do not need to be able to sell themselves, encounter junior micro-commercial, she will give her lower level to the agent.
However, both superior agents will build a team, do not understand marketing, they will conduct regular lectures and training for newcomers, how to add people? How to send a circle of friends? How to talk about agents? How to build your own team? How to build a micro-business coffee? Will explain one by one. She said that there is no goods who can’t sell it, only people who do not sell. I want to make money, my mentality is important, there is a positive energy attitude.
Brand B Owner: The first-level earnings
B brand mask agent Zhang Li said, the mask distribution model of her agent is different, they are only divided into owners and distribution Business two levels, becoming a distributor must be a whole box mask to get the goods, a box of 20 boxes, the purchase price of 210 yuan. Become an owner who needs to pay more than 40,000 yuan registration fee, the owner’s purchase price is 190 yuan, but there is a rebate. Distributors can only be profitable by earnings, and the owner has a bonus according to the performance per month, with the performance of 30,000 star awards, and the results have exceeded 100,000. If the owner recommended a new store owner, the company will return 7,000 yuan to the recommended owner, returning for two months. She is currently the owner, all giving the distributor, and the light return she can take a few thousand yuan to 20,000 yuan per month. \”Distributors can be batch or retail down, do not necessarily do retail, do not necessarily do retail.\”
Brand C Crown Trim: At the same time, wholesale and terminal retail
[123 ] Micro Business Liu Ling introduced that C branded mask agent is divided into 6 levels, according to the first time the amount level, the level is low to high: the angel level threshold is 1050 yuan, the platinum level threshold is 6800 yuan, Crown The general generation is more than 20,000 yuan, the municipal agent is 78,000 yuan, the provincial agent is more than 500,000 yuan, and the total generation of the region is 5 million yuan. The brand mask is 6 pieces, the market price is 245 yuan, the micro-commercial supply price is 128 yuan, the angel agent is 75 yuan per box, and each level is taken at the price of 10 yuan.
\”C branded mask agent mechanism is very attractive, don’t want to do it within three months, you can return all the goods that have not been sealed, how much is the amount of goods, and the freight is self-care.\” She said High-level agents can collect agents, and they can return to the wholesale and terminal retail, and they all have their own agent small teams. One super-level brought a number of subordinates, the subordinates in the team are taken from the upper level. Normally, the end retail can get a bigger profit, but a box of one box is slow, the lower agents are much more, compared to the superior agent, and more.
Terminal sales: Mask has been bought by friends
Micro-commercial Zhao Wen two months ago, I recommended D brand mask terminal agent. At first, she worried that the sales is not good, only 6 boxes of mask, the price of 128 yuan, and the friends around me know that she isSelling masks, they are very palained, and they buy masks in her hands, less than two days. Seeing the mask and selling, the second time I entered 40 box masks, my friends did finished the mask to give colleagues and friends around you, and new goods have sold more than 30 boxes for more than a month.
Microfah, on the beginning of the year, I started the C brand mask, became the terminal sales, although she added some strangers every day, often in the friendly circle, but the stranger almost didn’t look for her query about the goods. They are all people who have a better relationship will take the initiative to ask the mask. If the mask is suitable, you will buy a box. It feels well, and then the product is recommended to people around you. Finally, she summed up, buying her mask is a person recommended by her understanding or friend. Mask a box of 75 yuan, selling 128 yuan, only 10 in order of orders in four months, with a total of more than 4,000 yuan. (The characters in the text)
The \”poisonous mask\” in the circle of \”toxic mask\” supervision is difficult
WeChat friends circle fake warning list
Recently, CCTV news exposure In the past two years, the film is sold, CCTV reporter’s unannounced discovery, the film mask sold by WeChat circle is from the black workshop, the raw material is inferior and adding \”skin opium\” glucocorticoids, some even exceed 6000 times. When you start using it, whitening acne effect is very obvious, but long-term use will lead to dermatitis, even high blood pressure!
According to industry insiders, the mask with a good vacanca effect has added hormones. Experts say that glucocorticoids are common for dermatology, immunosuppressive and anti-inflammatory effects, use in masks, whitening and acne effect; but will make skin thin, capillaria expansion, long-term use can lead to hormone dependence Detectitis, even hypertension, serious mental abnormalities.
Net red sale \”three no\” mask users face red imbine
1. Patient ten-year-old mask wholesale price: 30 yuan
[123 ] 2. Thailand Tong Yan DC mask cream wholesale price: 3.5 yuan
3. Thailand Pasjel whiten film wholesale price: 25 yuan
4. South Korea DD cream batch price: 9 yuan [123 ]
5. Thai weight loss medicine Yanhee wholesale price: 2 yuan -10 yuan / bag
6. French Senyi stovepipe cream wholesale price: 3.5 yuan -15 yuan
7. Thai cherry blossoms wholesale Price: 10 yuan
CCTV reporter unannounced visits:
After the accident, the seller disappeared, the rights were difficult;
Second, the rights workers set up multiple groups, up to 100 people ;
Third, the cosmetics distribution is Guangzhou, do a good micro-commercial to get hundreds of thousands of boxes for a month;
Fourth, micro commercially bought 136 yuan (5 pieces) mask, enter the goods The price is 4 yuan;
V.The public secret: glucocyte hormone is commonly used on the mask, although there is a whitening acne effect, but is for disabling substances;
Six, the inspection mechanism is in the micro-chamber inspection: the paste for one or two, usually add hormones, Will let the skin thin, capillary expansion, lead to dermatitis, high blood pressure, etc.
WeChat friends selling masks, it is not a new thing. It is amazed that there is no shortage of \”toxic mask\”.
Sun Card is one of the victims of \”toxic mask\”. Previously, she bought a hundred-piece mask to Zhou Zhou, Zhengzhou, Henan, and displays the symptoms of red, itching, dry, long hypoxia, and diagnosed by doctors as allergies and dermatitis. The situation is more than her serious buyers, mostly diagnosed as allergic dermatitis and hormone dependent dermatitis.
As Sunka, 40 mask users who are preparing to protect the right to rights will understand that in the face of the facial mask business of the circle, once an accident, I want to discuss it is difficult.
A silk mask, Zhou Mengqi priced for 19 yuan. This mask has only any logos such as white-skinned packaging and steel printing, no makeup, manufacturer, and vendor. Zhou said that the formula of the mask originated from an old Chinese doctor she knew, and then found the factory processing production.
Sun Card observed for nearly two months, and saw the chat record screenshot in the friends circle, and finally, finally on September 11, 2014. After two months, Sun Card found that the corner of his mouth has grown, and the angle is getting worse. \”When I didn’t sell the mask, I was her little fan, and I really trust in her.\” Sun Card and other fans, the initial adverse symptoms are attributed to themselves, and believe \”insist on using it, the skin can be like Weekly shinth.
However, the victim photos exposed on Weibo on February 2015 completely broke Sunka to Week’s trust and fantasy. After a week, her face appeared as the symptoms of most sisters: red, itching, dry stretch, chicken acne. When Sun Ca wants to discuss it in WeChat, Zhou has disappeared, leaving only a remittance record of 7438 yuan.
Feng Junjun, deputy director of the China Cosmetics Marketing Research Center, said, \”The country is currently controlling the entire cosmetics micro business industry,\”
\”This case involves the network, network There is no specific legal provisions. \”Guangdong Wannuo Law Firm, the lawyer of the Law Firm, and the particularity of network sales channels did increase the difficulty of law enforcement in the relevant departments.
The relevant person in charge of the Hebei Food and Drug Administration also revealed reporters. \”At present, the current cosmetics in the supervision of the network, the national law has no clear provisions, and we have not clearly specified how to supervise.\” (Sun Card is the name)
□ Comprehensive \”Southern Weekend\”, CCTV report