It is meaningless to rose powder as a result.
Generally, we want to make your own shake number rose 2 purposes. First, after accumulating enough fans to achieve, go to make money, that is, the purpose of making money is the purpose of rising powder; Instead, in order to enjoy the praise, comments, and attention from the flour, I have to get a spiritual pleasure, that is, happiness is the purpose of your rising powder.
Today, I only discuss the first one here: make money.
Want to make money in the shake, only the road rose this road? of course not. At present, there are 4 mainstream money to make money, except for the first two methods, the latter two methods are very small for the amount of fans.
1. Advertising income
There is an advertisement where there is a traffic, and advertising is also a way of very large V. When your fans have a lot, after a certain name, you will naturally have an advertiser to find you, then you can get the advertising fee by implanting an advertisement in a short video.
That is, if you want to make money by advertising this method, the more account fans, the more advertising fees you can get.
Second, live rewards
Live rewards are also a more common change channel, if you will sing, you will dance, or some talents can be displayed, you can make an entertainment anchor. The more fans in the live broadcast, the more gifts will be, the more money you earn.
Therefore, the amount of fans is very important for entertainment anchors, which will directly affect the income of the anchor.
Third, short video belt
Since the jimming is online, there is a large number of people who leverage short video to carry out the goods, directly plus the window link, which can be added directly. Change.
The advantage of this change is that you don’t need the accumulation of fans. As long as you have a video burst, you can take it directly. There are a lot of book numbers in 2019, with a short video with a short video with a lot of money.
However, now the audit mechanism of shake is much strict, and it is increasingly difficult to bring a short video.
live band does not require fans.
There are many people who will feel that they will be treated with live goods, is it necessary to accumulate a lot of fans, then can you live in the goods?
It is completely not, first rising powder and then brought the goods, which is a lot of people doing hanging. Because in the shake, the flow between the live broadcast is a self-contained system, even if you don’t have a fan, you can live with a live goods, with a certain Qianchuan and DOU +, a live broadcast can also bring the goods.
Everyone can take a look at this account, 4.2W fan, only 8 works, the highest number of pictures is 2.4W, minimumThere is only 44 points, such an account is placed in the shake is an ordinary account.
However, his live internet sales can reach 40W, the highest live broadcast of more than 1 million!
A 4.2W fan is a live broadcast of 1 million, and everyone can look at his live traffic flow, including 95.76% of the natural recommendation flow. Pay attention to TAB than 1.98%. In other words, in the 4.2W fan of this account, only 1.98% of fans have seen his live broadcast.
Why? Because in the shake, through your short video, you will pay attention to your fans, it is very unusual, almost will not come to your live broadcast, let al least give him to buy things.
This is to involve the recommended algorithm for shake. We all know that the short video recommendation algorithm for hanging is a set of flush triangles. The data of a short video is not good, mainly due to the annualization rate, praise rate, forwarding rate, praise ratio, praise powder ratio, and reproducibility. The platform will use your data to judge whether your short video quality is quality, once this data reaches a threshold, the platform will push you to a larger traffic pool.
However, the flow algorithm and short video between the shake live broadcast are two sets of completely different systems. The following picture clearly draws the completeness of the user after entering the live broadcast. path. From the click rate, the stay is long to conversion, GMV and UV value, which can be divided into popularity index and sales index.
Each of the above data is given to you, and only when you reach this threshold, you will give you a stream, push A larger traffic pool.
This also led to a lot of millions of fans’s accounts in the booming, only dozens of people in the live stream; but those fans only thousands, tens of thousands of accounts are broadcast, live broadcast There are thousands, tens of thousands of people.
Directive traffic, short video traffic
That is, you have no help from the short video rising fans, you can say that it is a rising powder. Have a loneliness.
Where is the traffic in the live broadcast? Where do we get it? From the following graph, we can show the traffic sources between live broadcasts, including free traffic and pay traffic.
If your live broadcast is well done, the user stays up to 3 minutes, the interactive ratio is 5%, the transfer rate is 5%, the sales conversion 3 % Or more, naturally there will be a lot of free traffic. If your live broadcast is general, we need to pass certainPaid traffic to oscillate free traffic.
The most common paid promotion tools currently is the most commonly used paid promotion tools, and their landscape is another set of systems. It does not show it here.
I have a brain map of shake payment promotion. Every step is written very clearly, the secret number \”shake the brain map\”, free of charge.
In shake, rising powder is not a purpose, making money is the purpose, no fans can also make money through live broadcasts, because the live traffic and short video traffic of hanging are self-contained, mutual interferenceof.