This article, the case that I love Entrepreneurship network will include, but is not limited to, gourmet and living class, and fully explain the logic of the number, production, and performance. First, how to choose the type suitable for you? First, give everyone the first question is how to choose the type of account that suits you, is a gourmet store, or an exploration class. Gourmet probe, as the name suggests, mainly focus on the \”shop\” level; and the probation class is concentrated in private cuisine, treasure food, street corner snacks and other dimensions, which will be more likely.
In this primary selection, the first reference, or its own interest, which is more interested in which dimension is, which one is selected. The second reference point is how high is the level of accepting the lens? If you only focus on doing the accounts of the whole class, try to avoid the mirror, try to choose the type outside the probe, which is the prior to the prior to the priority, or the account of life and life playing. Because if it is more biased to make a gourmet account, the probability of appearance will be more large. The third reference point is what is more inclined to itself? If it is a more food, it is definitely a better advantage of choosing a food probe account. And if the advantage is to understand the entire city, or a region is very understanding, you can do food probes. Several big reference points for choice, I have finished introducing you, and then we will introduce you to the type of account of the probe. 1. Picture + music class This is the simplest short video method. As long as there are some business picture material, it is equipped with a few words, or even no extra dubbing, just add music, you can complete The output of the work. However, this video type is actually difficult to conversion, so for short video bloggers, there is no significance of making it; for merchants, there is no transformation. So we don’t recommend everyone, choose this form.
2, video + dubbing class This is a relatively common probe video form. Shooting this short video, usually taken in the form of a personal perspective, and the shooting content includes approximately the quality of the store, service status, service and dishes. Then, when making it later, these materials will be scared, usually clipped into 30s or 1 minute length, and then add magical dubbing and grizzle music or melody.
3, character outline video class This is the best in short video form, which can bring the biggest real feelings and feelings of the audience. Because it is easy to eat or attract the standard, there is no more than two dimensions, that is, taste and visual. In the taste dimension, due to the distance between the real food and the audience, the audience can only rely on visual judgment. And a good gourmet explorer video, must be a visual form from the dishes, plus the mirror shortsThe true feelings of the frequent blocker explain. And from the perspective of trust, the video that is taken by the real person will be more convincing than the short video in any kind of form. Second, how the account is 1, the account nickname Introduction The nickname of the food probe account is actually the first step in the account drainage. As shown in the figure, we use Zhengzhou City as an example. Just in the shake search box, you can search for a large number of gourmet book accounts with the words related to \”Zhengzhou Eating and Drinking\”. It can be observed that these accounts have a characteristic, that is, \”Place Name + Action\”. In this page, the number of fans of \”Zhengzhou Eating King\” is the highest, and even more than 1 million. So in this little point, we want to summarize the skills to summarize the name of \”Place Name + Action\”, to learn to make good use. In addition, if you want to attract a particular class, you can try the name of the last account in the figure: \”Place Name + Type / Crowd + Action\”. For example, name the nickname as \”Hangzhou Youth Food Gathering\”, \”Zhengzhou University Students Treasure Food\”.
2, the account person is set and positioned to set the meaning of the positioning and positioning is whether or not to attract a particular group of fans as the account. When establishing good people, it is mainly lively, love sharing, it is necessary to closer to young people in the literary style and video style; when people are set is a wise ingredients, health party, that copy and video style There is a need for some depth. In the process of specific shooting or selection, if it is a shop, or a young man is the main consumer group, it is necessary to make a lot of live in people. For example, online terms, or speaking tone, you can use a lot of ways to use young people. Such as \”YYDS, it’s too delicious, crazy grass\”, etc. If it is some high-end stores, it is necessary to match professional explanations in wisdom, calm and calm people, such as clear ingredients, clear ingredients.
3, content positioning content positioning is mainly regardless of what aspects of it. For example, it is more concentrated in the new store, or it is more concentrated in the high-end restaurant. Different content positioning is not just the difference in shooting theme, but also attracting the difference in viewing and fans. Here we have to share a small tip to everyone, under the current short video platform, shooting the general, the public’s content, and the rising powder will be more fast. 4, execution phase a. Device Select the device selection, a mobile phone or micro single, then prepare a stabilizer, and there is conditional to prepare a fill light. b. The numerous condition is conditional. Before the account starts, it will use it for a few days. But even if it is not pre-used, the content is directly released, and it is not hurt. After all, the quality of the content is the primary standard for judging works. c. How to communicate in the process of finding the business cooperation, you must let the merchant know the interests he can get in advance. For example, \”Hello, we are doingIn the hotel’s food account, now we want to help you promote the store for free, you can improve your popularity and passenger traffic. However, you need to cooperate with dishes or benefits. For example, my fans go to consume you give a certain discount. \”Generally, the merchants who are slightly understood in the filming of the probe shop will be very willing to shoot. But may also encounter a business that is unwilling to provide dishes. At this time, it is necessary to make a short video blogger to make judgments. If shooting this The store can bring better fan harvest for your own account. D. How to shoot before shooting first with the boss to determine the propaganda points or fixed speakers that need to be fixed in the video. For example, Information, address information, package information, etc. After all of which are communicated, try to make a process outline before shooting, for example, when walking to a location in the store, what is needed. These processes have been determined, after shooting specific food At the time, it depends entirely on the professional level of the lens. For example, how to describe the food and service of the store. E. How to edit usually, the clip of the shake work is enough. And this kind of probe Video, there is also some special effects. So use the cut is actually enough. Some professional use tutorials in the specific use of the cutout, you can go to search for learning. F. 文 文 准 关于 文 文 文 文 文Suggestion. Try to see how other types of bloggers write video copy cases. For example, the accounts in the above picture, there is a \”108 yuan package to be stupid in the video copy, two people can’t finish …\”. General For this reason, such a copy is to see the audience of short video will like it, and it is also the business like. And, about this kind of interest or selling information, must put it on the beginning of the video, so that the audience can make the audience Fast speed knows about the information.
The content of video text should be good at adding topics. Or the above picture as an example, the author content copy, add four titles. There are # 食客 玩 玩, # 音 心 餐厅, # 州 美食, # 餐 厅. From the perspective of official activities, and to closely search for keywords in the user, make corresponding considerations and optimization. E. About the delivery of each short video In addition to attracting audiences, appropriate and reasonable delivery, it can also help all the data over a floor. You can put it on your own, you can choose to let the merchants put it. You can choose some videos with fire potential. Use a small way, batch delivery. On the choice of geographic location, you can choose to put it 5 kilometers nearby or 10 km. If the merchant is put on, you can communicate directly with the merchant. You can take the video of the video. Submersible and merchants explain, let the merchants understand that the choice of delivery will let more people know this shop, you can bring more objective customers. Generally, in the face of such considerable interests, most of the merchants will choose to put it. How to change the same city foodThe store account is actually a very fast, as long as there is an initial fans and playback, you will take the initiative to take the initiative to find a cooperation. 1. Single cooperation reward is one of the common ways of the achievement. The specific way is that after the business is agreed with the business, the merchant pays a certain amount of reward to the short video blogger. How many specific amounts are related to geographic locations, such as the size of the business, such as a first-tier or new cities, and rewards may be higher. 2. The way to share the reward is to reach a cooperation, and the merchant is about a verbal number, the most common is the name of the short video blogger. When consumers are consumed by the store, the merchant gives a surprise dish or discounts to consumers. Give a short video blogger to a certain proportion of all such orders. 3. The fixed amount + is divided into this mode is the combination of the above two ways, and will not be described again. Fourth, the conclusion is still in the state of the city, and the choice to do a probe account is not a good choice. Although the first-tier city probe account is now there, there are still many opportunities in some second and third tiers. Although it is worse than a single-collaboration, it may not be as high as a first-tier city, but the small cities can negotiate multiple cooperation, or operate two accounts in one time, and do more cooperation as much as possible.