Today, I will share with you, and the students’ sumptuous methods – Take the umbrella group.
1. Thoughts should be clear
Everyone can think of such a wonderful scene, two boys snuggle in the hot sky in a small sole umbrella Under, in order to make the body shade as much as possible, they grades each other’s waist, the more close it along the way. People who pass next to have returned, they can’t help but \”yooooo ~\” will come into the campus.
So, ah, boys still go out with girls, so that such pictures are more harmonious. Therefore, I want to build a community first, the prerequisites we have to have are hot enough, like some cities such as spring, such as spring, still wash.
On this basis, we need to do it next to bring these presence boys and girls who are willing to take umbrella. Of course, we can’t find a male and female woman directly on the street, because users must have regional, relationship networks, social relationships, the same properties in the concept of the community, so we can only refine the user range.
According to the traditional Chinese thinking, such a male and female umbrella is a violation of the etiquette’s non-conservative behavior. Then there is open thinking, and the university group with behavioral freedom is the best user who is perfect in accordance with the concept of the community.
Next we need to consider a purpose of users to join the community, from surface phenomena, the purpose is an umbrella. But we have to do this through the phenomenon to understand the deep purpose of both boys and girls.
For boys, so many years may all be sunk over, the so-called umbrella is nothing more than an excuse, and the boys really want to get it. Exchange a chance to make friends. For girls, this deep purpose is equally applicable, but as providers in the community, girls should have a more direct additional purpose, which is to make money!
Second, the way of establishing a community
After clerling all the ideas, we can start the entire project, you need to carefully implement the ground. It is the establishment of the community. There are actually many ways to accelerate the progress of the community on this link.
1. Campus KOL spread
The simplest way to establish a campus community is to direct advertising and drainage directly in online venues gathered in student user groups. So QQ space, friends circle, campus post, microblogging, super curriculum, etc. are our first choice.
However, before explaining the method of operating the method, I will tell you a shortcut, which is to use the KOL in the campus student group to complete quickly spread. The so-called KOL is the keyThe view leader, in other words, most of the students believe him, willing to act according to his opinions.
Therefore, KOL in the student population is the person in charge of all kinds of school organizations or departments. First of all, as students is also a campus worker. As will be more than yours, the people in QQ space is absolutely more than you, and it is a precise student user group.
So many people who do promoting marketing don’t get started when they face the market’s market, in fact, the best way is to give them a certain interest to help them complete a message spread, thus Higher and more accurate exposure, play a half-time effect.
2, the friend circle and QQ space
I want to quickly build the simplest way to form a promotion through the friend circle and QQ space, so I will be directly clear like the picture above. Humorous harm is the most effective way. This is often capable of spontaneously spreading their own students.
We need to consider the vectors of the community. Generally speaking, most of the communities use WeChat groups or QQ groups to build, some knowledge-based communities are more inclined to use small necklines. But as a young student user group, the QQ group having a more functional and diverse QQ group will look more appropriate.
3, Baidu Post Bar
In addition to the WeChat and QQ as social software, Baidu Post Bar is also a place where you can complete accurate drainage, because almost all schools will have their own corresponding post, and school All students know the existence of post, most of them will socialize in the post bar.
Post-drainage content I have said in the Internet to make money must be repaired, but the promotion method of using the software brush screen is clearly not suitable for \”drip umbrella\” community project. Then you want to get a high exposure in the campus post bar, you need to operate more lightly.
In fact, in the PC side Baidu Post Bar, most of the campus posts have a guide bar, this guidelination is also placed on the top of the web page, the exposure is extremely high. So we can directly confidently privately pass the Campus Post Bar, through a certain fee to get a better promotion.
3, Sina Weibo
Another particularly good drainage promotion is Sina Weibo, in fact, there are a lot of non-official campus like \”XX Secret\” in Weibo. Weibo. Accounts, such accounts generally have widespread attention in the student group corresponding to the school.
And such a Weibo account also assumes the work of exposure, confession, commodity trading, advertising, so we can directly confuse the Weibo blogger to help us to complete a microblogging. A creative project like \”Take an umbrella\”, it is easy to make a hot spot, so the Weibo master will also be willing to get traffic through hotspots.
Third, the community change method
After completing the above operation, it can be said that we have obtained the traffic crowd of accurate user attributes, which is naturally targeted Such a piece of flow is achieved.
Introduction, such a \”dripping umbrella\” community is actually a dating group, because there is an umbrella business, and this business is also a private trading completed between group members, as this group The organizer is not good to charge this aspect.
Generally, the most commonly used in the QQ group is to pay the group, or use the value of the group to make a content payment. But it is unrealistic for such a dating group. So we should make a change from a topic like compliance.
Fourth, the project summary:
The first way is to combine the development of the student dating group developed as a male and female friends, we can provide corresponding conferencing services. On this link, you can use a DIY custom product on a treasure to complete the performance, or sell a white candle, flowers and other services, and even directly with a treasure shop.
Another way to make an external population to do an advertising, as a group master, you can filter high-quality advertisements, such as postgraduate training, part-time recruitment, etc., but must emphasize the authenticity of an advertisement. Each advertisement charges 100 yuan, and it can achieve a good effect due to the full level of traffic.
In general, this project’s creativeness is very strong and a little seeming to have some whimsical days, but there is really feasibility after carefully combining. It is a good way to transform such a community in the later period.
The shared economy is also seen in the beginning, but who can guarantee that the community is not successful?