Live beta, there are two meanings from the literal, live broadcast is form, and the goods are said to sell things, and after the combination, it has achieved a new type of sales model.
First, now live broadcasts to make money?
As far as it is, if you do it, try it, but you have to enter the industry and kill, or you have to make full preparation, as long as the team is started, the resources are in place, burn the money It is unbearable to have an unparalleled entity, and there is no difference.
The more successful live goods company, often can get the goods at a low price, so there is a price advantage in the price; the ability to have the ability to open the company, waist anchor Basically, you can self-reliance.
As long as the product price and anchor can solve these two problems, it is more advantageous than others, the success chance is naturally, and it will need more. consider.
To remember, the opportunity will only leave some people prepared, \”the three feet of the ice is not a day\”, Li Jiaqi’s success is not a night, so don’t look When others make money, they will put them in, but they must calm down on their situation and then do it.
Second, ordinary people can do
Although ordinary people will not shoot, do not dare to show, no material, do not understand operation, do not understand the clip, do not understand equipment I don’t know how to promote, but these are not a problem. As long as you want to try, you can do it, which can be upgraded through the later learning.
We observed the cases of 100 ordinary anchor success, summed up the following 7 basic law
1. The biggest charm of live broadcast is the thickness of the original ecology粝 feel.
It is necessary to attract now people’s attention is not easy, and you can see the pure product highlights. We don’t have to pay more than packaging, we do socially broadcast rather than social media, the direction cannot be wrong.
2. Live is heavy in exquisite selling, not paying attention.
The precision positioning between live broadcasts is the key to people who are suitable for suitable goods. Can you sell more than how many people will watch more important.
We are selling, not doing media, no need to pay attention to watching the number, brushing powder is more stupid.
3. The design of all live content must be carried out around the product.
You jumped a dance, 1 million people watch, the fire is good, but there is no relationship with your products. You don’t want to do it, what is it? Even if you do a net red is also the net red.
Fans are paying attention to buying goods, you don’t look at your performance programs, in detail the goods, trying to be important.
4. Product + emotion is the baseline of all marketing.
Do live broadcast, the product is fine, the emotion is the key to mix it.
Some beauty live broadcast, live broadcast is not how to make makeup, but how to become beautiful. Some women’s live broadcast, live broadcast is not a look, but how to become a lady, a literary and art woman, a female man, a workplace OL, lock the powder you want.
5. Live Sell is a long-term activity, no one can go to the sky.
Live sales need to stay closely with fans, insist on cultivate loyal fans, build products-as-core community, reverse upgrading products as a community, attracting new fans to expand influence Do the long way to do live business.
6. Be sure to focus on the screening of the fan level.
Otherwise, there will be a cool day. Each anchor is limited, the cost of spending on new powder and old customers is different.
Specifically leads the guidance, the community value is shaped, and the social participation is three o’clock.
According to Kevin Kelly 1000 hardcore fans \”, you only need to manage your VIP customers, let them affect your peripheral potential customers.