The ancient language said: \”Industry is in the diligence to play.\” Success must pay more, no hard work, no success will come to your head. Every boss wants to make money, you can make your business, but your business is getting harder and harder in a cruel market competition.
\”The world martial arts, only fast, the world is difficult, only the heart\”
The following zero consultant takes you to summarize, open the store 5 misunderstandings, I hope to help you.
1 The time is a good thing, but there is no analysis, no planning is blind.
Although the business is a small blood, it is necessary to invest in money and energy, so do some basic analysis before the opening of the store is still necessary.
Don’t say more, at least a few questions:
What is the price?
What is your style, whether the price is Consistent with the business circle?
What features do you want to do?
Why do customers choose you?
If the answer to these basic questions is not clear, it is best Go to the market first, understand the market, you can understand the competitors. Still, the old saying \”knows each other of you\”.
It is very simple: what song is in what song. You can’t sell high-end goods in the low-end community, because there is a low-cost consumer; vice versa.
2, do not look at the market is hard-drying
It is not the era of the seller, you will sell anything, you can sell anything, Although everyone knows this truth but is always forgotten.
Many bosses who have just started to go to the wholesaler purchase, only choose their favorite, and there is no basic plan for the goods you have to operate, and the results will not be able to know the goods.
The customer approved is a good thing, and the guests you like are not necessarily like. We want to study is the preference of the guest rather than the boss. There is such a saying \”Don’t require the best quality, but sales must be best.\”
So, when we purchase, we don’t press a single product a lot of goods, but should take some products. Look at the market’s reaction, the pin is better, and the pin will be removed or processed.
3, each model must have profit
Do business is to make money, this is right.But many bosses are also can’t do this because of this reason, because they want to make money every money, make money every time.
For a shop, popularity and passenger flow are very important, this often depends on the feeling of customers into the store, it feels good, they will continue to come Bringing popularity, it is difficult to come back later.
The feeling of customers is mainly for cost-effective and store environments. The quality of quality will attract them. If the price is high, they will lose. The same store environment will also attract them more, and vice versa.
In this case, there is not necessarily a profit in the store, you can take out some products to do activities, attract popularity, this way has a lot of mature stores, the effect is already After inspected.
Use a little language to classify their own products, and we often use the ways of selling products, profit products, attack products and image products.
As the name suggests, sales products are sold for stores. Their profits are low, and they can bring popularity and passenger flow;
Profit products are subject products,
[123 ] Their style, quality and price are competitive and can bring profits to the store;
Attacking products is a product for surrounding competitors,
has a targeted manner;
The image product is a high-end product,
enhances the image and grade of the store.
Simple analysis of your own sales, the bosses will clear their product status, which is an important strategy for business stores, and the necessary effect is significant.
4, there is no competitiveness of the supply
Good source is the foundation of successful operation, and found a good source of supply, and solves the worries of the boss, and the boss can concentrate Sales.
The good source is scarce, not to see if you can see it in the market, but to compare detailed exchanges, understand the concept, strength, business awareness of the source manufacturer.
Many shop owners have made no money to do not have money, and they may lose money. Good supply generally has the following characteristics:
Product quality stable
Style update rhythm is good
There must be a certain return condition
There is no good freight source, the store is \”such as passive water\”, it is difficult to operate. If you find a good source, you have to spend a job, go to the market.. In addition, the store should also maintain the stability of the source, should not purchase too many manufacturers, otherwise it is difficult to form a unified product style.
5 Price reduction or discounted.
Good, prices are very attractive for consumers, but if they cut prices, they will be used, which is already a basic use of bad. For consumers, the price reduction is also a habit, and ordinary price cuts are getting smaller and smaller.
As long as we are carefully observed, the promotion methods of all walks of life is a tricks, and some is indeed a bright look and can bring practical sales, and some are also vulgar, can only be a smile.
There are also its own characteristics for the promotion of the store, and the small and medium-sized shop should be more like a big brand, and the big company has learned promotion skills because their marketing system is perfect and has a professional planning team. The power of promotion is to use various promotional means based on consumer psychological research.