In the small red book, it is mentioned that there will be two ways. One is to drain it through the small red book platform to its own micro-signal, public number, or shop, selling products, services; the other is to rely on small red books, using accounts in the platform’s influence, flowing Ace, for example, bloggers write notes on a small red book to help a certain brand in product promotion, or through live broadcast to help brand side for product sales. In addition to micro-commerce, enterprises, marketing, etc., most small red book bloggers are clearly more suitable for the second type of change, but how do you need to do it, in order to make it in Little Red Book, we can look down.
First, Xiaohong Book Platform Flow Change
First, let’s talk about the performance of most people.
How can I achieve traffic over a small red book? Here are two types of bloggers and two ways.
The common two bloggers in Xiaohong Book, one is the signing blogger, and the other is the free blogger who has not signed.
The signing class blogger refers to the content creator of the MCN institution, only responsible for the content output.
The free blogger that has not been signed is also very well understood. Take the initiative to do things.
These two types of bloggers have a certain difference in revenue, signing the MCN organization, maintaining a stable income, but the income of the hand will be lower than the actual quotation, and the blogger without signing It is necessary to screen the brand promotion, and the process may be more complicated, but compared to the signing of the blogger, the same price is as an advertisement, and there is no contract for the blogger to pay more.
said the blogger type, then let’s talk about the type of change pathway, usually there are two official and unofficial routes.
1) Official approach
There are two official ways of Xiaohong Book, the first official way is the various small red books that we are often seen in the market. For example: zero syps.
The relationship between bloggers and MCNs is more like artists and brokerage companies, and MCN is responsible for receiving the promotion of all kinds of brands, and then distributes the bloggers signed. The blogger does not need to seek the cooperation between the brand side again, only need to pay more attention to the various promotional messages issued by MCN, choose the right to apply, meet the requirements.
At the same time, some MCN mechanisms should find some suitable cases to cooperate.
Another way is a brand cooperation platform for Xiaohong Book officially launched.
Creeders can upload their own promotion quotes in this platform, view operational data, and directly communicate with the brand, no need to passMedium mechanism, but according to the corresponding, too passive, the current industry does not exist without the order of ordinary communication in advance.
The above two ways, the agency will be divided, and the platform will charge a certain service fee. But accordingly, it will be more secure for the promotion of authenticity and subsequent cost.
2) Unofficial Way
Small red book promotion is unofficial channel, generally there are three types:
crab notice announcement of personal contact information
1 Crab notope [ 123]
Similar to a task publishing and accessing platform, it is very simple. Not only supporting Kol orders, but also supports merchants to release recruitment advertisements, but fish rows are mixed, and they need their own personal judgment, followed by relatively low prices.
2 Notice Community
Some of the status of the group will send a group of forms links from the group owner or member, just fill in the form of sites, etc., but generally uncomfortable basics. There is no feedback (similar to the resume), it is not convenient to use.
And the group is not disclosed, and the cost of finding the appropriate war group will be relatively high, and the quality is very limited.
3 personal contact information
Introduction to the personal profile of Xiaohong Book leaves contact information, such as Weibo or mailbox is effective, but because it is passive, the number of contacts is not controllable, general It is relatively small, and the efficiency is very low, but the general cooperation in targeted is relatively high.
The above three ways can also be received, but the fish dragon is mixed than the official platform and institution. The release information is not verified and authenticity, and the blogger needs to be distinguished. And subsequent promotion costs may not be guaranteed.
In addition to promotion, another Money Book is broadcast in small red books.
Many small partners will ask, why not live broadcast, live broadcast, live broadcast, these platform traffic is not bigger? Why choose small red book live broadcast, then I need to tell you a fact, although Taobao, shake, fast hands and other platforms are large, but Taobao, shake, fast hands have a very serious head flow harvesting situation, Its Taobao live station conditions are demanding, the conversion rate of hanging is not high, the fast hand is affected by the Singba incident, the user’s credit has declined, and in contrast, the small red book is more suitable for newcomer live broadcast.
What can I live in a small red book platform?
In the small red book platform, live broadcast is separated from the goods, so you need to apply for both live-e-programs and goods.
1) Live Permissions
As long as you meet the background creator conditions, setSetting the page \”Function Application\” to view live \” The specific operation is as follows:
Open the small red book app on the phone, log in to your account;
Switch the bottom navigation bar to \”I\” page, click the setting icon in the top right [ 123]
Go to the Settings page, find the \”Function Application\” option
in the setup page; select the second option \”Open Live\”, enter the application page, then Fill in the information and wait for the review.
2) Belid permissions
Belief permission application is more troublesome, but if you operate properly, it is also very simple You need to broadcast three games, and each audience is not less than 100 people, the broadcast is not less than 30 min, then click [Creation Center] – [Good object recommendation]. When your live broadcast is not enough, you can invite your friends to help you, which is also a good solution.
3) Live product
After the permissions are opened, the products of live broadcasts come from, except for cooperation with the brand, can also choose in small red books. The center is selected.
You can search the product keyword directly, you can see the product information, preferential information and commission ratio, etc. If you already have the sample you choose, you can choose directly, And check \”I already have this product, no samples\”, if there is no sample, there is no relationship, each anchor will take the sample quota, when you choose a product, you need to use a selected amount of items Single, the live broadcast is completed within seven days of the product, and the sample can be restored after the sample is sent back.
Formulating a promotion offer
After the realization method of the Little Red Book, before the real start of the order, about the issue of \”quotation\”, I believe it must be the troubles faced by most bloggers, how to develop our promotion offer ? What kind of promotion price is reasonable?
For unsoned free bloggers, you can initially judge your quotation according to the following criteria.
Promotion offer \u003d one-tenth of its fans
Generally, this offer is already high.
In addition to fan data, the following two factors will also affect the quotation:
1 If your data is not good, you can reduce 20-30%
2 if you The cover is reducing 20-30%
and for the signing of the MCN mechanism, it is also necessary for the blogger to report its preliminary quote, and the agency will adjust according to the data of the blogger.
In addition, for blogging promotion on brand partner platformThe official offer reference standard is based on the average reading of the personal data page, each reading 0.1 yuan -1 yuan interval, and combines its own actual operations and categories to develop quotes.
After reading the above, I believe that everyone has a certain understanding of the transition method of Xiaohong Book platform. However, if you want to achieve content performance, I hope that all bloggers can consider a little before the promotion, that is, the brand adjustment and the spread of the bloggers are not matched.
Second, drainage \”
After finishing the flow of small red books itself, let’s talk about the skills of private domain flows using Xiaohong Book.
At present, various platforms are not interoperable because of commercial interests, many platforms are strictly forbidden to flow outstamp, and the small red book platform is also the same. It is very strict in drainage content. The weight is directly sealed, which makes many people worry about the drainage of Xiaohong Book.
According to the current rules of Xiaohong Book, promote information, purchase links, contact information (text / watermark / two-dimensional code) is basically limited, then What can I reach the drainage effect?
Here I list a few high prices to bypass detection:
1, small comments
2, Picture Water printing [123 ]
3, Picture Implant
4, private letter pictures
5, personalized signature
However, the platform is changing, nature is no one The guarantee method is once again.
The most insurance approach is to register an enterprise number, and the enterprise number in Xiaohong Book is the product that is currently in the company and the user to establish contact.
Enterprise number allows contact information to be mentioned in the private letter, which can reasonably boot traffic to the platform you want, and publish your own products is not advertise.
So I recommend that all business qualifications of business qualifications are best registered with their own enterprises.
This is the most recommended also is the safest drainage practice, but the premise is its own business license.
In fact, no matter what, you have to understand a fact that the blogger can receive the premise of promoting the invitation to have a fan base, and the fan is because of Bo The content of the main content will have a fan.
For bloggers, it is easy to connect, and it is actually very easy to achieve content. But find the right thing to match yourself, in compliance with your account, and match your own content, is what you really need to do. After all, the promotion is promoted. For the blogger itself, the account content is not improved, and the fans volume will also lose.