Recently, under policy support encouragement, the wind of stalls almost once again, on the short video platform, there have been many doctrines to follow up the trend, species similar to the content of the party, and get not to get the trick Small viewing heat.
For example, in February, in February, in May and \”Stand\”, the number of live broadcasts has increased by 302%, and the short video playback of stall economy is 1.3 billion. In the shake hot search, \”all staff stalls\”, \”white-collar girls to work in get off work stall\” and other topics, the light is # 摆 摊 # Topics Just get 3050.5 billion playback volume, enough to see The popularity of the booth content.
The owners play the earthselves, while the anchor is an anchor, shoot short video, and the online line earned two incorrectly. It should also be the sentence: Where is traffic, where is the bonus of business.
Everything can be \”stall\”
Today, from the vendors to the white-collar workers, from the peasants to the students, they have sent themselves to the \”career\”, short video as the UGC platform recorded public life, naturally less related content Show.
According to observation, currently, in the shawliness of the stalls, a class is a science and teaching academic.
Science is to explain the big background and related advantages, and the content is more homogeneous. In contrast, the teaching content for the stall is more diverse, some people are targeted for the location of the stalls, give seven to eight kinds of position recommendations; some people are targeting the stalls, taking the goods, and gives the top ten The list of goods such as \”Top Ten Top Top Top Ten\”; there is also a specific to how to put goods, it is recommended \”not only to be chaotic, but also in an orderly, it is necessary to attract attention.\”
There are also some anchors who claim to \”Marketing Daren\” to talk about the experience: As long as one is around, there will be more people around, and they will use it. From the effect, there is also a \”how to build a net red stall\”, \”how to use the exclusive month\” and other content, thanks to the current stalls, these seemingly dry goods, basically get tens of thousands like.
The other class is the actual field, the current stalls are in the wind, more young stall owners choose to record their own stalls in the form of short video, live broadcast, and VLOG, and the owner’s launch Album collection, the viewing amount of related content is also significantly higher than before.
Selling processes, surroundings, and stalls, sharing are the main content of such videos. The stall owner will generally be broadcast in the landmark area, and shaped the downtrend of the stall owner, forming the user’s brand memory point.
For example, there is 160,000 fans on the shake, \”Yang Yang Pai\”, launched more 60 episodes \”Hangzhou Standards Collection\”, and the \”Jingde Town]\” Two girls use video to record their true stalls experience, and they have got a million playback on the platform. There is no shortage of users, \”not only create wealth, but also a self-confidence.\”
Furthermore, as the photographer has increased, the boundaries of the stall content began to expand, and even the type of scene drama.
For example, the fans exceeded 600,000 \”Zeng Hongdi Based Rope\”, using the ground to the performance venue background, plus the trepidation of the haunted influence and funny segment, the video basically hundreds of thousands of points, There is no heat in the platform. Some kinds of pig owners have a small brother, the little brother, is also very concerned about the shake.
Tophbus, pick up the stall In order to stimulate the economy, stabilize employment, all cities have released \”land limit\”.
On March 14, Chengdu released the recovery stall economic signal, and 20 shared booths were set up on the Taipingyuan in Wuhou District, priority to the difficulty households; June 2, Zhengzhou proposed to cultivate the night economy In order to develop a market episode, carry out the selection of night economic activities, and the municipal fiscal will give rewards from 500,000 yuan to 1 million yuan. At present, more than 20 countries have clearly encouraged developmental economy, and many places are also intensifying to develop encouragement policies.
According to the most recently released terrestrial content data of the fast hand, the \”land verses\” release power is the strongest city TOP3 is Zhejiang, Hebei and Beijing.
There are also different departments in different regions, such as Shaanxi preference street selling art, Hubei, Shenzhen prefers mobile phone film, Zhejiang previval, Tianjin prefers big ranking, you can see that the city of different cultures make people feel There are firefighters, many cities have already formed their own unique set of culture.
Quick hands on the hot bastards are also from the economic affordable perspective, such as folding tables, tricycles, parasols, folding chairs, etc., and users sell directly on the platform, complete from teaching Closed loop of the commodity flow.
At the same time, there are also entrepreneurs in all walks of life to smell the business opportunities. In short video platforms, pay the payment of payment, from hand to the product to share entrepreneurial experience, pricing is also from 9 yuan to 99 yuan. For example, claimed to be \”5 years stalls, 2 years specialty store, 6 years of company experience\”, with 880,000 fans in the fast hand, \”Xiaoqiang Ge Entrepreneurship 13 years\” launched a pricing 9 yuan newcomer stall guide, platform shows two thousand Many people buy, obviously also benefited from the heat of stalls.
What did you do to support the \”city well\” economic short video platform?
The rise in the night, although the surface threshold is low, the risk and practice is also existent, and the stall activity is not suitable for everyone.
Compared to \”stalls\”, \”daily earning thousands\” and related territory and ridicule, the economy is more important, or is to better alleviate the employment pressure of the individual, in certain Experience drive merchant business and economic development.
From this year, short video platform has been supporting small and medium-sized businesses, on the one hand, the flow, fund subsidies, etc.Live in the transformation of small and medium-sized businesses, and launch live support courses, help more merchants recover business during the epidemic. On the other hand, it is the focus of the e-commerce live broadcast as a strong point. Many brands and businesses cooperate with stars, well-known entrepreneurs to reduce losses on the short video platform. For example, Luo Yonghao, Wang Zulan and other stars have launched The live broadcast of poverty alleviation public welfare is also obtained.
As an example of shake, continuously launch support policies during the epidemic, launched the \”Industrial Belt Business Support\” plan in March, and then created the \”SME Navigation Program\”, \”Yun Shouway\” project , Online do not hit and \”recovery plan\”, etc.
The other side of the fast hand, in Wuhan, the next day, in order to help Hubei to achieve economic recovery, quickly open \”fast one step, help Hubei restart\” plan, integrate the operation, e-commerce, commercialization of the whole station, Daren, according to the disclosure of the fast-handed e-commerce, as of the end of February, the quick-end e-commerce has helped at least 500,000 online business to restore business, single-day e-commerce live broadcast viewing more than 100 million.
There are industry people say that the economy, the entity economy and the digital economy are developed. In the era of the post-epidemic situation, the earth-based economy is incorporated into the ordered management of legalization, and also combines the Internet platform, etc. Technical means enhance consumer experience.
As Bai Yansong said, do not like to boost this word, but should become outdoor operations and orderly, we should use more forward thinking, especially activation night economy.
In short, suddenly, the economy, hope is not a flower.