First come first to explain this background and data of this case. He is selling a financial course. A total of 14 days in the first phase, that is, two weeks. A total of more than about 70 people were established, as the course was a financial course.
Second, through the two-week community operation, a large number of content output and output of the audition course. All were recognized by the user’s height. Finally, go to the transaction price of 1800 high-level courses, and the average community conversion rate can be 10%. Third, these people do 10% conversion rate, how much is it last sold? Sold 3 million% of the turnover of about 14 days. How do you operate? How to sell courses through the community, the most concerned is where the traffic is from. Usually we generally do a community of curriculum, selling lessons, or we call: Knowledge pay community. There are generally several mainstream channels. First: the public number matrix. There are many subscription numbers, service numbers, and more. Second: Short video or short video matrix, shake. Or now the fire video number, especially the video number is very important, you must pay attention to it. Because the video number itself has a natural gene. It can directly import traffic into your public number matrix. Third: The public account is pushed or put in public account. For example, I am doing an English course. You are a music course, and our goals are both primary school students. At this time, we can do itself. Registration My English Course will send your music course, and register your music course to send my English course. It can also achieve traffic growth through the public number. In fact, the growth of the so-called traffic payment is to buy this batch of people in the course. The drainage course is generally priced as nine 9 9. Everyone understands this. Of course, you can also use some public numbers. But the public number is put on, it is generally at this point, from the perspective of actual combat, I generally don’t recommend everyone to choose. Because there is a pit here. In my actual combat, I will find some public accounts. Why didn’t you have effect, we have carefully read the essays of others, and the articles are at least tens of thousands of reading, some are still 100,000 plus, there is still a few thousand Reading. Why didn’t we put a little effect in the past? Because many public numbers are fake data, everyone should pay attention. Therefore, the public is put on the pit, which is too much. I don’t recommend everyone to choose, I would rather do the mutual push of the public number. Of course, if you are not a public number, then I feel that it can be considered. For example, you can put information flow today. You can use the friends of Tencent Advertising WeChat. These paths can be tried. Fourth: From the media drainage. Go to some of today’s headlines to write articles, know about writing articles, and achieve drainage through some content. But when you drainage, you will then emphasize that you need to pay attention in the practice of actual combat, usually through content drainage, not our fastest way. What’s the meaningWoolen cloth? It is like saying that I am today. Ready to make a training camp, I am ready to sell less. I don’t have traffic now, then I know how to write articles, I went to write the article on the headline today, can you? Of course, it is very slow. Because of the media, because the content of the content channel is not so fast, unless you have their bonus. The case is taken next to see how this case is operating. In this case, in order to drain, come in and listen to the courses. The flow is actually drained from the video number. Operation method. 01 Shoot some financial goods in the video number. Because it is to sell financial courses. Set a good bait in the video, attract users to the WeChat public account to add WeChat. Then he added my WeChat. There will be an automatic reply to make an interaction with him, and finally pull him into our audition class. In the details of the actual operation, please pay attention. Some people say, I don’t sell a financial course, I sell lessons, but how to shoot this video number? The video number is actually thinking about this: I am not creating content for content. I created content for traffic? What is the content of content creation? I have to original content yourself, then bite here, what should this sentence? What should this article write? No need to do content for traffic. In fact, you can go to hanging or other short video platforms. Go to the account of the competition. After finding the competing account, you will watch his content. You use a similar script that makes his scriptures, do his script, and modify yourself. The words do some modifications, there is a platform for short video to think that you are plagiarism, what should I do? Did you find it? The general video will have a background music. This background music is generally low, and its background concert is relatively soft, some piano music, light music. At this time, you remember, if your peer competition platform short video, the video he took, you think the script is good, the script is good, you give it down, we can use it. If he uses background music, you change your background music. At this time, the platform is not caught. This is not called copying, not saying that it is a video of others, right? This content is for drainage. Not for content, such as some content creation teams, such as some MCNs, such as some high quality accounts, or the previous traditional media TV station, they are really for content, we don’t need, we Is the 02 operation details of the sales lesson After you add your WeChat, you have to make an interaction. If the user adds your WeChat, you don’t say a word, this time. You will find that in the actual part of the world, the user’s loss rate is very high. What’s the meaning? That is to say, this user added your WeChat through the WeChat public number, and you didn’t tell people in WeChat. Then you want him to enter your drainage lesson, and you may have some people to take you.Deleted, or people forget who you are. So when the user is added, I will interact first. This is generally called a homework. Through the homework, do an automatic speaking transmission, which is equivalent to a welcome language. Then tell him at the same time, we have a zero-element course. This audio-listed class, dragging class, recommended to him, he adds you, you will give him a scripture through him. Then you see our welcome in this case.
Qian money is their so-called class teacher. Then reply what a spree can be collected, a stock-related cheats. Easily become a small-capable hand every day, start free to study free, what is this free? It is ready to pull you into a group of draw. That is, we talk about the audition class. In the audition class, 3 million turnover is sold in two weeks. Financial knowledge payment group double group learning group because we output a lot of content every day, and a lot of chat messages make users climb the building is very troublesome, so the output is mainly placed in the \”learning group\” in the secondary school group and set a ban ( As early as 9:00, 7 o’clock in the \”Climbing Password\”, etc. In the group, inspire everyone’s learning desire. Although it is a double group, \”operating costs\” did not increase, but increased the user experience.
Although this two-group mechanism, its operating costs. It seems to be high, in fact, there is no improvement, but it guarantees this group of people’s listening learning experiences. This is very advantageous for the rear. Financial community operation method: 114 days, every day, the group owner shares financial knowledge, wealth management, sharing financial stories, success cases, let everyone trust you are financial experts 2 exchange groups: often talk about financial management, wealth management Successful case, life can be occasional, advertising strictly prohibit 3 exchange groups to let users exchange financial knowledge operation details: 1 When the topics are initiated, new groups, remember to use at least 3 water Army 2 new groups must initiate Chatting on topics, breaking ice 3 breaking ice chat To @ 对方 理财 社结 结 This 14 days ended, we have a camp. What is it used by the camp? On the one hand, we do a so-called sense of ceremony, but on the other hand is ready to pave. Operation method: 1 4 days before the camp, the solution to the user conscientiously throw the solution for users, calculating the loss of money loss and evoke the user’s needs for financial management. 2 Care Camps On the same day, class sharing experience, excellent students award, and students sharing learning experience, for the second day of transformation, paving operation details: 1 Course, sharing design, to increase marketing content, guide users anxiety Psychological 2 Care Crafts must have enough ceremonies, especially for excellent students, to give adequate honor. And through the emotional card to enhance the community’s link financial community – the transaction link method: 1 Only the last day of the transaction movement, passExperience sharing, sunlets, etc.Operation details: 1 When the items are filled, the water army should dispatched more.This is like this.We can learn to use not only by selling courses, can we use other industries that can be used, can you use, flexible?The experience of learning others is useful for yourself!