The underwear store in Zhejiang Xiaoyu City passed several marketing activities, and the turnover was 10 times.
Hello, hello, I am summer!
Ms. Li opened a boutique underwear store in a small county in Wenzhou, Zhejiang. This store has been opened for two years. The business has not been warm. With the rapid development of the Internet and e-commerce, this small The people in the county have learned online shopping, and the business of the physical store is more and more cool.
Ms. Li is willing to learn, and there is also a business mind. By studying a large number of marketing cases, and consult a professional marketing expert, she has designed several marketing programs, after implementation, no three months Just re-active business, from drainage-interception-reflow, successfully detonate passenger traffic, and the monthly turnover has risen more than ten times!
How did she do it?
At that time, the problem of this underwear shop was that the passenger traffic was very small, the goods were not going out, and the large amount of stocks, the monthly sales continued to pay for rent and employee’s salary, facing the danger of being closed.
First, she deliberately picked a special festival – Women’s Day began this event. As long as it is a customer who came to the store in the Women’s Day, it will pay a bunch of roses, and if you scan the code into the member group, you can get a net red vase. Although there are not many customers, almost 99% of customers have joined this member group.
After the creation of his own community, the popularity of this store was slowly opened.
With groups, of course, it could not make it a \”dead group\”. She did a few active problems, she got a certain effect.
For example, as long as the customer invites friends to enter the group, you can get the underwear coupon; someone is a little more, she is in the group, and the customer knows the customer can pick one free. Bunch of flowers; there is a small event of \”guessing weather\”, forwarding a circle poster, if you guess the weather in tomorrow, you can also get a bunch of flowers or coupons. The result of this activity is full of shocking, every day can Draw 20-30 new customers to the store, this is before, I don’t even think about it.
Later, more and more people joined the group in the store, and this store also directly renamed \”Flowers \u0026 Amp; Underwear Experience Shop\”.
Now, the drainage has been successful. The next step is to be intercepted, the customer is introduced, what we have to do is to let customers spend in the store, otherwise, can not give it? So Ms. Li also made a big discount at Mother’s Day.
In addition to the Women’s Day, she launched the bouquet of Mother’s Day, she also got some other small products, such as stockings, belts, hats and sunscreen sleeves, etc., which can bring additional benefits.
Some people said that this set will not play for a long time, it’s right, but other ways are there!
Next, Ms. Li found other stores around the surrounding storesParticipation in cooperation, of course, is not a peer of the underwear store, but a cooperative merchant like a Nail Store, a beauty store, a clothing store and a women’s shoe, or even a coffee shop, a hotel in the hotel can drain the inner clothes. This is also a win-win situation in a certain extent.
As long as the first batch of its own seed customers, some small gifts are given each month, and the fission drain is not a problem. Sometimes customers have forgotten to lead a gift, there will be texted tips in the store, and the return rate reaches 85%, and these old customers will bring new members to join.
Many people say that in this era of e-commerce, the physical store is not good, but in fact, only your store is not good, there are some stores to do business. . why? Of course, I found a suitable method!
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