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Show short video-based content E-commerce track now has the last style of the wind, listening to Ali’s actual experience, there are specific methods and cutting methods at the end of the text And the development trend.

Is it still chance? The answer is still the opportunity, but the window period of the opportunity is not long. Former Ali’s big coffee classmates shared the experience of the content e-commerce in our office last night, and the development direction of the tempted short video of his personal judgment, today, I will tell you. Some of his profitable people are very good.

I only speak people, don’t talk about concepts, dedicated to the bosses to open their minds and link business resources, The highness of the person, 5 years, I shared the commercial case of the first line of the first line of the first line in the community in the community. The content of this issue is a bit long, you can first collect and pay attention to it.

I first introduced the background of this Liu Yuancheng’s classmate in the brain cell community. He is old Ali. It took more than ten years ago. In 2015, I once succeeded him. Invite him to leave Ali and \”put\” my embrace, haha, joined my e-commerce project, responsible for the entire company’s e-commerce business, and later in 2018, he did a very d. He took a short video for a treasure store in Double Ellip – \”Xiangcheng, there is an apple tree for you\”, when it was very good, he got a strong recognition of Ma Yun, and Ma Yun is still The management group in Ali has been forwarded. In the past, a Bao Double Eleven’s main scene has played 3 minutes and a half minutes from the world, and 2.7.8 million, and Liu Yuan also served as the only one. The representative of a treasure business, and governor of Ma Yun and Hebei participated in the poverteration meeting of Ali in Hebei.

when he is at a highlight There is a child who knows how many years called sugar candies to ask him to take short video experience. Sugar is said that he has recently had a car account especially fire. The first day of the line has risen by 800,000, after all, at the time The shake is only 1 year, not everyone knows that Liu Yuan has no concept, and I want to be 800,000, his video is 27.8 million, then look at the video of sugar and sugar, too casual, too simple, And the key is to completely see what profit model. Anyway, Liu Yuan took him a criticized criticism, saying that his light is for the sake of feelings, not working hard, no business model, reliable is that there is no way to support your life. The young man is finally going back.

After five months, Liu Yuan clearly feels a treasure, a cat, an east, etc.The traffic of the classical e-commerce platform is very powerful. It seems that the traffic is tilted on the shake platform. When he remembers sugar sugar at this time, he went to him with his face. Liu Yuan asked him: \”What are you busy with now?\” \”Sugar Sugar said:\” Busy Advert \”, Liu Yuanxin thought, I wanted to advice on your account, I didn’t pleadly:\” How much do you make money last month, \”earned more than 2 million\” Liu Yuan, I will continue to ask, I know that the advertisement he is picking is Afusi oil’s new listing advertisement. This advertisement is in the eyes of traditional marketing people. It is not advanced, very Simple, very rude, is a woman is saying: \”Ah, I was given a curse, let me grow a lot of blackheads, kill blackheads, and quickly use Jojoba oil\”, and this video playback directly reached 4400 Wan, because there is still a feature at that time, how many people click on the link below this video to open a treasure, do you know how many people have opened a treasure through this video?

7.7 million people!

This video gives Afustelling oil, the new product of 200,000 orders of sales, the passenger bill is 99 yuan -160 yuan, that is, this single product is sold. 2000 to 30 million.

Do you know who this is the account of the sugar and sugar federation criticized by Liu Yuan? It is now a large V fairy yeast of more than 10 million fans.

This thing is too big to fight Liu Yuan, he all said that this should be the tide of the times, always The front end, he has become a thought of the elderly. At that time, it would not see the items of sugar sugar. I can’t understand it, I can’t stand, I can’t keep up, we have to accept all the minds of inexhae Haina. New life.

Liu Yuan sheds from this frustration, starting to have a short video track in the next few years, and finally do not bear the expectations, becoming a real one. Content e-commerce experts, successfully hatched a big pile of hanging or a treasure live IP, such as mountain wild brother, now live 300,000 live broadcasts, from his \”name will hang the invoice camp\” The account, Zou Xiaohe 11 million fans, 婵 弟, shake and someone add 15 million fans together, Audrey is 5 million fans, the current guided Xiaoliang Mountain Aritish, one Hand adds 5 million fans, each number a few million per year, more than 10 million yuan of revenue, now there is more than 100 years of historic base wine brand to do content e-commerce transformation.

Shengjing method to do content e-commerce

Liu Yuan A few years of practice experience, his cognition has been thoroughly promotedLevel, it is not an ordinary general person just a cognition of the sale of selling, such as Zou Xiaohe earliest is Liu Yuan’s participation in hatching project, Zou Xiaohe originally the second generation of Sichuan Jiajiang a small tofu breast plant, Because Liu Yuan is Ali, it has been in the traditional e-commerce first line. In 2016, Zou Xiaoxi came to Liu Yuan’s participation in the name of the e-commerce, originally only 500-6 million traditional sales models for one year. Old factory, the sales volume increased to 2000-30 million, but the profit is very thin, everyone knows, like a treasure, the traditional e-commerce such as an east is the price sort, sales, the internal volume is very powerful, don’t look at sales Big, but it is basically not making money, and later followed by Liu Yuan’s famous e-commerce, the output value mentioned tens of millions, and there is also a profit, start online supply chain end cloth there are many bureaus Because the content e-commerce is a scene consumption, emotional consumption, profit is very good, and this year’s output value has been nearly 2 billion.

So, Liu Yuan’s current cognition is to reappear to industrial upgrading through content e-commerce. This is a very smooth business path. Everyone is familiar to Li Zi. She is hot, almost a fire of the entire spiral powder, which is why Liu Yuan and the government, the industrial park is very close, the government may not be interested in shake nets, but the net red can drive Local industry upgrades, industrial development is very concerned. Similarly, if you get get to this by the virtual real business path, the opportunity is really a big, as long as you have the ability, you will have no suspense to become a governor of the governments at all levels, the name will come out Things, the brother is like this. After the account is fire, he not only promotes the local plum industry, but also with fire, the local Mu Chuanzhuhai, the tourists are constantly endless, and the trader of the migrant brother has also become the largest people in the local area. represent.

So, the current network economy is not the top-level entertainment, and its core point is really capable of driving New city business card, new city spokesperson, and can pull a foundation industry in a region, this is a very real thing, to know in the past, a small country, a small county can stand to the country’s stage, It is really difficult.

The essential difference between traditional e-commerce and content e-commerce

Because Liu Yuan has been doing traditional e-commerce in more than ten years, He encountered content e-commerce (interest e-commerce), when he just started, I felt that the content e-commerce was a monster, because before this, especially in traditional e-commerce, everyone hit the price war, because very good price, no Who can sell ordinary things and more expensive, such as LV, what he sells is very expensive, there is a brand premium, but you can’t sell 5999 copies, is it? But Li Zi is done, screw powder 39.9, ratioIt is more than 10 yuan for more than 10 yuan, but it is much higher than the sales of the same sale.

What is this ghost logic? Liu Yuan said that it was formerly to pay for the needs. Now it is for love, it is a physical attack. Now it is a magical attack. It is not in a dimension. For example, the film \”Mermaid\” before the Star, but the time breaks at the time. 10 billion, why? Because we owe a movie ticket, when we were small, we all watched the star’s pirated movies. Now the Star is moving out, it’s okay, we owe you, let’s raise you.

So, if the plum is booming, then Low, the more cold, the more money, she is also very smart, never in her short video, The live broadcast will give yourself, but you can win the packages of fans, so I will talk about several development phases of the content e-commerce.

Because Liu Yuan did from traditional e-commerce, he found that traditional e-commerce and content e-commerce have the same trend, let us talk about traditional e-commerce The first stage is the stage of silk, in the earliest a treasure, as long as you are willing to go to the local wholesale market, it is easy to do. In the second stage, in traditional e-commerce, I know a little more Internet marketing, know how to brand, know some supply chains, so there is a lot of Amoy brands, such as the Han Du, Angel City, These are made in that era. In the third stage, when a very powerful traditional enterprise knows the traditional e-commerce \”three-foot cat\” Kung Fu, they started to admit, they have money, there are resources, there is supply chain, it is not ordinary seller to be able to So many, so, don’t play traditional e-commerce now, it’s all the players’ arena, and there is no chance.

We will reverse the content e-commerce, the same development path, the first stage, silk admission, the second stage, know how to operate, know how to build your IP, Winning, such as Li Ziqi, Zou Xiaoxi, and the brother of the brother. We are still very lucky at this point in time, in the excessive stage of the second phase to the third phase, and the last one is not a window period. Because of the third stage, the true wealthy business, more powerful professionals will be unusually fierce, and ordinary people will have no chance, because this track is called content e-commerce, except for selling, it The other side is called the content, and there will be four types of people will admit, the first Class: More professional director, screenwriter, special effects, post-dubbing these real professional people enter, second types of people: professional actor Admission, third category, professional e-commerce team admission, the fourth class, more professional brand supply chain admission.

There is still a point in the style of the air.Now some professionals have not changed their own cognitions, they are not willing to low their own body, but they have begun to slow down, and the professional TV series, the movie actors will follow the way, when Zhang Yimou came to shoot When you shake a short video, then I can estimate that ordinary people have no chance, and now there is already this model, now there are many shake accounts in the concession, and then like the shake size The understanding of the slider, completely exceeds most people, but the professional short video will not be made like a movie, and will be made in a comparative person’s shooting method, such as the shake number Aandatin Dog egg, the surface is very Low, in fact, the kernel is particularly advanced, because their team is all graduated from the Beijing Film Academy. Therefore, the next time is the last bus, if you want to get on the bus, hurry up.

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In fact, the content e-commerce is much better than traditional e-commerce

It is the cheapest investment because he will not be very complete like traditional e-commerce requirements, such as a bunch of people, customer service, operation, copy, etc., a little sales, dozens of people are can’t run, For example, you have to go up to 10 million, the basic 30 people are can’t run, and this is also high, coupled with traditional e-commerce prices, most of the enterprises are lifting.

But the content e-commerce is different, the minimum configuration may only need 1, 2 team teams, Li Zi’s shooting team has only 4 people, the most cattle in China The short video account is also 4, 5 people, and the people who need to use it less. A maximum of one will write the blackboard there, and a atmosphere is called countdown, plus an actor anchor, you may say, then Why is Wei Ya, Li Jiaqi’s team so many people, that is because they are choosing the supply chain, this piece of talent and supply chain for most traditional companies are ready.

However, I also emphasize a focus here. If your traditional business wants to embrace content e-commerce, be sure to isolate entrepreneurs, and separately independent of these content e-commerce. It is absolutely impossible to hang in the part of an e-commerce department or the sales department, because this nature of the young people will never be managed by normal employees, and the work hours of both sides are different. Be sure to give young peopleFrom the stage of the stage, and this actor, the best way is from the boss or second generation personally, the last one is not greedy, one-time content team, if it is really very local, That should also be cut into a small team of 1, 2 people, 3, 4 people to see who can eventually run data.

In the short video track, there is also a contemporary chain between the net red. The lowest level is where you are, selling it, the second level is Viaa, Li Jiaqi, as a recommended man, selling other people’s goods, the most advanced Li Ziyu, never sell directly, only shaping your IP people, live in the live broadcast, you have to buy yourself Search, love to buy, just like Hollywood star Brad Pitte, only in the cinema and Cadillac advertising, so you are the picture or totis, you must plan first. good.

Finally, I summed it into a sentence, and the content e-commerce headed by shake is very worthwhile to use, and there is a last time window period. , Doing content e-commerce has difficulties, it doesn’t matter, let it up and say, I am optimistic about China’s future economy.

Ok, this program is here. Finally, I also prepared a big welfare for everyone. I wrote a bestseller called \”cold start: zero-made marketing\”, which tells a large number of marketing cases, and many brain cell students have read, I am deeply inspired! Click on my avatar to reply \”information\” two words, I will give you this book free of charge.