Picture Source @ 视 中国
Text | Nuclear
Short video first share is coming.
On November 5th, the fast hand officially submitted to the Hong Kong Stock Exchange to open the prosperity, open the listing journey.
Coincidentally, short video field unicorn is also ready to move. According to Bloomberg report, byte beating is a $ 2 billion in financing with investors including sewing. The valuation of this wheel and byte beat is increased to $ 180 billion.
Informed people, byte beating will also put the shake, today’s headline, watermelon video three major business packages to Hong Kong,
In recent years, short video is the most popular track in the Internet, It can be described as unlimited. And this game about \”short video\”, \”also took the lead in the truth in the fast hand.
Short video industry old big brother
Compared to the establishment of only 4 years of shake, the 9-year-old quick hand is considered an old cannon.
was born in March 2011, earliest as a tool product. During the 9 years of development, the trip experienced several iterative upgrades, the most important thing is \”Short Video\” and \”Live\”.
The short video of the truly hand can be traced back to April 2014, and the V4.09 version of the dubbing function is added to the flash. In less than a year, the quick-hand DAU has achieved hundreds of times, July 2014, the quick-end DAU reached millions, and it broke more than 10 million in January 2015.
As a pioneer in the short video field, the fastener exhibits a stable growth rate between the past nine years.
2017, Quick DAU (Number of Average Average Average Average Average Average Availability User) 136 million, MAU (Average Monthly Active User); 2018 DAU 1.17 million, MAU 241 million; 2019 DAU1 .7.6 billion, MAu330 million.
In 2020, H1, fast hand DAU increased to 258 million, and the MAU increased to 485 million.
Quick hand said in the present invention, as of June 30, 2020, the fastener is the world’s second largest short video platform with average day-old active users.
Take back the pain points originally found in the fast hand, is the expression demand for the sinking market users. In the book, \”see the power\” published in the Secretary Institute, Chen Xing Capital Partner Zhang Fei is analyzed that the fast hand does not put market advertisements early, and more dependent on users are self-propagated.
The reason why the quick hand broke out in the short video field, because the quick hand meets the needs of young people to express and expand their own communication circles, especially the sinking market users have been free to be outside the mainstream social platform, this is also a quick hand. It is the reason for deep into the three or four-tier cities in a short time.
Although it has become a super platform in the day, the initial gene is still affecting today’s quick hands.
According to the present invention, the Chinese application and appraisal DAU and MAU of the Chinese app and the apparatus of the faster were 3002 million and 776 million, respectively. During the same period, the daily active users used a long to use the day for a long time for more than 85 minutes, and the daily access to the fast hand is more than 10 times.
Aspects of community data, as of 2020H1, the recreation content creator accounts for about 26% of the average monthly active users, and the monthly short video on the fast hand is more than 1.1 billion, and the application has been processed. Billion live broadcast.
The huge content library owned by the company contains more than 260 million uploaded short video, with more than 500 million users have applied short video in the quick-handed application, and users send more than 40 billion private writies through the platform.
There are nearly 8 billion mutualities (ie, two users concerned about each other), short video and live broadcasts, a total of 12.2 billion reviews and 6 billion times of forwarding volume, fast hand application The promotion of the anchor PK reached 414 million times.
Thanks to this, the quick hand itself also expands from the world’s second largest short video platform to the world’s largest live broadcast platform, the largest live broadcast platform, and the total amount of commodity transactions. The second largest live e-commerce platform.
The next half, live and e-commerce
If the short video war is a shake and fast hand to compete for users, it is obvious that the end of the first half is temporarily suspended. Live income, online marketing revenue, and other income such as e-commerce launched the second half.
According to the revenue data disclosed in the quick hand, 2017-2020 h1, the company achieved revenue is 8.34 billion yuan, 20.3 billion yuan, 39.1 billion yuan, 25.32 billion yuan.
It is worth mentioning that the proposal data shows that as of June 30, as at the first half of June 30, the net loss was 6.348 billion yuan, an expanded 425% year-on-year. Loss causes or due to its investment in promotion, talent introduction and R \u0026 D base.
In addition, the overall rate of fast hands also decreased in the growth rate, 2018 – 2019 H1, fast-selling revenue growth rate is 143.4%, 92.7% and 48.3%.
This is also the reason why the fast hand continues to expand the border of the business.
Fast hand is trying to surround live broadcast, online marketing and e-commerce, etc., based on many fields, forming an ecological closed loop.
According to the disclosure of the STR, 2017-12020 H1, live broadcast, online marketing services and other business have continuously optimized. Specific as follows:
Live business: 2017Year – 2020 H1, live live broadcast revenue is 95.3% (7.95 billion yuan), 91.7% (18.62 billion yuan), 80.4% (31.4 billion yuan), 68.5% (17.5 billion yuan).
Online Marketing Service: 2017 – 2020 H1, fast-owned marketing service revenue is 4.7% (390 million yuan), 8.2% (1.67 billion yuan), 19.0% (742 million yuan) ), 28.3% (7.16 billion yuan).
Other business: 2017 – 2020 H1, faster other service revenue accounts 0%, 0.1% (0.2 billion yuan), 0.6% (260 million yuan), 3.2% (810 million yuan).
From the overall revenue architecture, the quick-end business income continues to develop, and this is also the key to breakthrough business bottlenecks.
Focus on the Current Traffic Revenue Core Business – Live.
2020 H1 fast live broadcast revenue is 17.35 billion yuan, accounting for 68.5% of total revenues, compared to H1 data in 2019, live live broadcast of 14.83 billion yuan, accounting for 86.9% of the year.
This is to say that in the case where the live income accounts for a decline in total revenue, the live broadcast income has been improved.
In this regard, the quick hand said in the present invention, which mainly relies on providing a large number of rich and diverse live content and enhancing the ability to participate in the participation by the interactive function.
In the first half of this year, the recurrent revenue of the fast-handed broadcast increased by 17.0% from the same period last year. It is mainly due to the increase in the number of paid users, and the average paid users in the live broadcast will increase to 48.1 million last year. 64 million people.
From a certain extent, after the first half of 2020, the live broadcast revenue is designed, or the online marketing and e-commerce will be used as an important cultivation direction.
From the present invention, 2017-2020 H1, fast-selling marketing income is 390 million yuan, 1.67 billion yuan, 7.42 billion yuan, 7.16 billion yuan, year-on-year growth It was 326.3%, 345.5%, 222.5%, accounting for 4.7%, 8.2%, and 19%, respectively, with total revenue.
Furthermore, the fast-handed e-commerce business has also achieved high-speed growth after launching 2018. During the six months ended June 30, 2020, the total cost of e-commerce transactions (GMV) reached 10.96 billion yuan.
However, this business in the cultivation has not brought enough income to the fast hand.
It is worth mentioning that in the quick-stock statement, e-commerce, online games, value-added services, etc. are included in \”Other income\”, \”other income\” is about 810 million yuan in 2020,The total revenue ratio is only 3.2%.
In 2018 to 2019, other income including e-commerce, 200 million yuan and 260 million yuan, accounting for only 0.1%, 0.6%, almost negligible.
According to this calculation, 2020 in the first half of the year, the extraction ratio of the fast hand should be much less than 0.74% (e-commerce income / GMV).
The previous e-commerce business is seen as the future of short video, but the current e-commerce business may be in the power storage period and remain to further expand.
Also, the quick hand is still a company that rely heights from live broadcast. Not enough, this also brings better interactions to the quick hand. The statement shows that the quick hand is short video and live play, the forwarding and comment is 16.3 billion.
In addition, from last year, the fast-handed training line marketing service and e-commerce, for this purpose, try to change the dependence of private domain traffic, and increase the operation of intervention.
One words, with live broadcast advantages, fast hands continue to expand other business, and the same type of manufacturer, the speed and ability to build commercial closed loops. This is also the reason why the trick is eager to compete for the \”short video first share\” throne.
Fight for the \”first\” voice
perhaps, e-commerce, game, etc., it is to make up for the shortcoming shortcomings.
But when you shake, the quick hand must first take the \”Short Video First Share\” industry label and seize the user’s mind and hold the \”match\”.
According to the AI \u200b\u200bFinance, once the company is identified as the first share of the industry, it is easy to form a habitual label to attract more capital, and it is conducive to the determination of the leading position of the industry.
This can be seen from the contest of this prior Fighter VS tiger.
To know, after 2016-2017 \”Thousand Dance Wars\” was baptized, the game live market platform was more distinct, while fighting fish, Tiger teeth standing in the first echelon.
It is worth mentioning that in listed promotion, Tiger teeth said that he is China’s largest game live broadcast platform, but the \”March 2018 Live APP Industry Research Report\” is released, the penetration of the fish The amount of data such as the number of new users, the number of new users, etc. are better than the tiger teeth.
But after the Tiger Teeth is first listed, the data disclosed in both parties and the status have a reversal.
Comparison, the quick hand and the shake are also launched similar plots.
On 26 October, there is news that byte beating is planned to go to Hong Kong, and has communicated underwriting matters with Goldman Sachs. And this is just the third day after the fast hand is burst into Hong Kong IPO (October 23).
The disclosure time is 3 days, this has to be suspected of this for the \”hitting the market\”Rate problem.
It is good, just announced the same day of the IPO statement in Hong Kong yesterday, according to Bloomberg report, byte beating is discussed in a round of financing before listed, the amount reached 2 billion US dollars, valuation Reach $ 180 billion.
According to the news report, byte beating is discussed to put the shake, today’s headline, watermelon video, three major business packages to Hong Kong.
It is not difficult to see that \”the first share\” is a point where the fast hand is competing most focused on the stage. First listed, or like the Tiger tooth in the year, get the initiative to get the public.
It is worth mentioning that the fast-handed statement shows that before IPO, the fastener jointly founder and CEO Suhua Shares 12.648%, and the fastener jointly founder and the official product of the official, and the shareholders have 10.023%, Yin Xin holds 2.422% of the stock, Yang Yuanxi shares 2.069%.
In addition, Tencent holds 21.567%, five-source capital holdings 16.657%, and other investors share 34.614%.
From the shares, it is true that Tencent’s ally. This trust, Tencent is no doubtful and one of the winners.
Soybeaving Wars all the way from the product to list. As the fast hand is listed, the war seems to have a period, but this short video war is still far from the victory.