The market share is broken, and the chess industry that is boring is big. It is more profitable than Tencent King.
Wen | Weihang
Today, in the mobile game, we have installed the \”glory\” in our mobile phone, so far this is a bursary of more than 200 million registered users.
When the light people were emerging in the king’s glory, the League of Legends, Tencent Dad had a big earned special earning, mahjong, chess, these classics, also became a lot of money to make a lot of money.
Recently, a company that made a landlord mobile game – Zen Tour Technology is going to the Hong Kong Stock Exchange.
In 2016 to 2018, the revenue of Zen Tour Technology was 338 million yuan, 460 million yuan and 555 million yuan.
Among them, the most attention is that the landlord business contributes 285 million yuan, 428 million yuan and 421 million yuan.
Simply, that is, there is eight ninety ten and eight ninety, which is the income brought by the landlord business.
The huge market brought by chess games is astounding.
Speaking of domestic chess games, have to be a liaison.
In 1998, the founder of Lianzhong Bao Yue Bridge has been borrowed by 500,000, and a group is established.
Before the establishment, the Bao Yue Bridge is a programmer, and the Chinese character system UCDOS was written.
The mainland 97% of the computer is all DOS systems, as long as you turn on the computer, open the input method, six words appear above: Development of the Peary Bridge.
At this time, Chen Tianqiao also went to work in a securities company, and it was also a year with his wife.
Bao Yue Bridge created the reasons for the joints, but also worthy of play, mainly my hobbies game, enter this industry is also misunderstanding.
At the time, the Bao Yueqiao home in the weekend became a stronghold of friends, and he and friends often played online.
Why can’t you move the game to the web? With this idea, Bao Yue Bridge entered the chess industry.
But did not expect that the joints later became the premier chess platform.
The cross-all-peak period of the user has reached 80 million, including 1 million members, the peak is 10,000 people, and the play of the Go country, Nie Wei Ping, is a seat of the joint.
At the beginning of the establishment, the Bao Yueqiao did not have a time to play chess with the user, quite There is a feeling that Ma Huateng accompanys users.
Powerful technical support and the enthusiasm of the user’s chess game, making the Lianzhong once occupied the half-Wanjiang Mountain of the domestic chess class.
In 2000, when Ma Huateng also tangled, don’t sell 600,000 Tencent, the Lianzhong has divided into millions of income from telecommunications through chess game.
In April 2001, the Lianzhong Internet Game World takes a \”China’s first\” and a \”world first\”, the number of registered users, and the world’s first.
In 2001, the output of global Internet game consoles can reach 16 million units, the output value is $ 2.2 billion, and the growth rate of 25.41 million in 2002, the growth rate is as high as 58%, the output value is 3.18 billion US dollars, the growth The rate is 45%.
The success of Lianzhong is not fully limited to profit models and business philosophy, where the online game market itself is a highly gold-free field, the advantages of the game’s convenience and social value.
In this case, any non-excessive charging method, netizens can accept.
The association just chose this area and found \”gold\”.
Interactivity is the most fundamental advantage of online games. Online games gather virtual gathers to people’s individual life to virtual in social life.
People entering this industry are misunderstanding, and they are attracted by the game.
Bao Yueqiao loves to play Go to set up a game, Pan Enlin and colleagues will take the game tea garden in the evening, and the four young Wang Hui is expelled from the game in the office.
The chess industry in this period has a very typical feature: founders are chess enthusiasts; all feel that the chess game is simple and easy to develop; there is no clear business model.
For this gold mine, of course, the Nuggets are numerous .
On August 13, 2003, QQ game was officially launched, and Ma Huateng was coming with Penguin Empire.
From the design to the game platform function, it is basically completely paired.
QQ game launched the first version, with playing card upgrades, four national military chess, chess three games.
The founder of Lianzhong Bao Yue Bridge gave up, I think it is not yir, thinking that Tencent’s mimics did not have the status of the joints, not enough to shake the fundamental, the original system is no longer updated. It is only necessary to keep up to keep Jiangshan.
is all our imitation products, don’t be afraid, the Bao Yue Bridge is full.
Lianzhong did not put it on Tencent’s involvement, but did not expect that Tencent defeated the group, became the domestic Internet game hegemony, only in just one year.
In Tencent’s improved version, QQ can customize the user’s character image, and the sidebar shows the player history.Battle, refreshing background.
QQ can join, customize the netizens who look for their feelings, and these are free.
Tencent’s QQ has already had hundreds of millions of users, as long as they can transfer these resources, Tencent games have almost shared all users with QQ.
A joint discovery at the time, Tencent added a display window on QQ, prompting your friends what game is playing.
After clicking, you can jump to the game room, you can join. QQ has more than 200 million registered accounts, and the number of new players generated by QQ games can be imagined.
According to the old players of the Lianzhong, in 2003, in 2004, the joints of the joints basically did not update, the picture lacked innovation, one time, a group of players turned to other platforms.
The Tencent, who came home, quickly seized the vast majority of the market share.
Unlike large online games, the rules of chess games are fixed, there is no technical threshold, and the players are highly complicated with QQ users. Tencent is easy to copy their model.
QQ has its own user base, which brings great rear support to its leisure platform.
When the Lianzhong just created, there were also many users, but they did not grab the opportunity to develop their surrounding products, bundle the users in its platform, now that if only games are just more than the game, obviously too Single thin.
What is more, or this kind of \”flat fast\” casual game. It can be said that Tencent has defeated the association.
On the other hand, Chen Tianqiao, which is not connected in 2001, consumes huge sums of money to get the legend Acting rights, making grandeur death, the concept of online games is popular, and hit the leisure and entertainment market.
Since then, Tencent began to acquire the middle of the leisure game company, and Shanda also acquired the Hangzhou Winger and realized the architecture of the online game and leisure game platform.
Ding Lei, the chairman of NetEase, has been exposed to public, online games will be the future development focus of Netease, Lei Jun and Jinshan are introducing the Korean flow of game software into China, and the living space of the suspension is narrowed.
The Bao Yue Bridge later said that \”Lianzhong neglected the research and development and innovation of leisure games in the past, and did not grasp the development opportunities of large graphic games, so that there is no big graphic game that is not very profitable. There is a difference. \”
Even the Bao Yue Bridge wanted to see Mahua Teng, all of them were rejected.
At the end of 2006, the Bao Yue Bridge completely left the association founded in one hand.
In the third quarter of 2006, the number of QQ games has reached 2.56 million.The Lianzhong is only one-fifth of the former online.
In 2007, the Bao Yueqiao transformed as an angel investor, one of his investment: only to do Tencent will not do, can not do the project, it seems that the shadow defeated by Tencent has always been haunting in the heart Regret.
Tencent has quickly grabbed the casual game owner with the sharp power of the QQ leisure platform, and will have the original \”South Middle\” The domestic casual game market rushed.
But in the giant sanctuary, the city tour found its own positioning.
Founded in 2004 with the city tour, its founder is also in the case of coincidence.
At the beginning, the founder of the city tour only took someone else’s project to develop the chess platform, driving the investor to run, no way can only go to black.
At that time, it was Tencent, Lianzhong, and the winger’s world. No way can only start from his own home, developed Zhangzhou 105 game, rapid success, found the positioning in the clip – focus on the three-four-tone city Local chess game market.
Earlier, Tencent completed a one, second-line city coverage, in those years, the two sides are fighting for high-end chess users, but the same city is always focusing on the localization of chess games, compared to Tencent is not the same Dimension competition.
Tour of the city is the road to the third-four-tier city, and the R \u0026 D technology of chess games is very low. Once you are familiar with localized chess rules, you can develop.
In 2007, it was officially established to establish a Chang Tang network, and the business from Jiangsu and Zhejiang towards the country. Until 2016, the city tour has spread all over 25 provinces, more than 400 cities, with a number of registered users of 150 million, and the monthly active number of active users is more than 6 million.
In this period, the chess game has entered another stage and it seems to change. taste.
At the end of 2006, the original grand game staff Zheng Jinqi, Wu Wenzhong established the \”Shanghai World Tour Network Technology Co., Ltd.\”, developed face-to-face video games, I can only say that I will play.
In the face of the first video function of the face, the player provided too much thought, especially the loneliness of the players in the middle of the night, gave the female player, a certain game coin, she would be honest.
At the same time, 4 steps of ordinary fields, charm fields, gold coins, and arena are launched.
To enter the gold coins and arena gambling gold coins, players should purchase certain gold coins from the \”facial video game\” \”official\”, and use gold coins to purchase admission tickets to the website,Chinese gambling.
The final two founders fell into the French Net for a user’s report.
Many platforms that have emerged after 2008 are not a simple chess and entertainment platform, but a direct online casino, and the most good at this game is the platform of Zhejiang.
The typical representative is the happy game of the year, and the silver world game.
In that crazy era, many players will bet hundreds of thousands of money, and the big platform is several million in the year, more than 100 million, basically open Platform can make money.
In China, the following and township areas, local chess games are exceeded.
But the local chess can be profitable, the most important is that the housing card mode Innovation, strengthen socialism through acquaintances, this new game made by idle entertainment, quickly open the market, and continuously refreshes capital records.
Simply speaking, the housing card mode means that players get the room number by purchasing \”House Card\” props, and you can invite friends to enter the room to start the game.
The room card model is different from the traditional chess game mode, and it is a core advantage. WeChat channel has become a development of fertile soil, which is an innovation for operators’ profit model.
In traditional chess games, operators’ profits are mainly derived from player’s game currency consumption, and operators are hard to trade in policies and profits.
The room card mode is different, and its profit is mainly derived from the consumption of the house card, and the operator can promote its own house card through the three-level agent distribution.
At the same time, according to data, 20-40-year-old players in the local chess game occupy the total amount of chess users, college and above, more than 60%, monthly income of more than 4,000 yuan become.
Such user features means that chess game users generally have stable payment capabilities, and is the true main force of chess games.
With a powerful enhancement capacity, the local chess game market quickly attracted the attention of capital, from the second half of 2016, more and more Game Enterprise Incoming, by acquiring, melons and acquisitions.
Kunlun Wanwei invests 2 billion to acquire idle entertainment, Kunlun Wanwei revenue only 4.78 million yuan in the first half of 2016, lost 1330,000 yuan, at the end of the year, the revenue became 4.5667 100 million yuan, net profit has reached 284 million yuan, and the sun has already exceeded 4 million.
This incident became the landmark event of the industry, in 2017, the whole local chess game in the cityField speed is rising.
In January 2017, Tianqi Entertainment 469 million yuan cash acquisition Jiaxing Le Play Network Technology Co., Ltd. 42% Equity
In July 2017, Hangzhou Winger Network 1 billion yuan acquisition Shenzhen chess game company Love 100% stake every day.
Unfortunately, there is more and more reports involved in the gambling, and the sound of supervision is gradually sounded. The App Store has cleaned up 246 gambling games, including Texas, fishing and other games.
On September 10, last year, Tencent released an announcement. The flag \”Tiantian Dezhou\” officially launched, which will stop recharge and event service, close the game server and clear on September 25. data.
In CCTV report, the old chess boss, because a employee is involved, and is arrested by the State Ministry of Public Security, forcing temporary suspension, more than 65 million yuan involved.
Chess games in 2017 from hot to strict supervision, and the wind clouds.
However, according to Ai Rui Consultation, 2018, China’s online chess game market share will increase by 10 billion yuan.
As the market is strictly supervised, every community can see the mahjong hall, chess room, and even users can gamble through WeChat group.
The entertainment of the Chinese people is not dead, and the chess industry will also be born.