Introduction: How is the 2018 business? How do you say it?
1, I am doing a physical store, I have been doing for more than ten years, telling the truth, it is already very good next year, I am a small individual!
The current tax, rent, hydropower, artificial, etc., it has been pressureless, the rent is rising in one year, and you will not rise, but you can see your own investment, or tolerate Intid it, and then support it. I can see the dawn, but this may just be a dream, but this can not be a house, the landlord spent tens of millions or even millions of purchased shops, there are also shops rental Not enough to loan, so summarize a sentence, the merchants help the landlord work, the landlord helps real estate, the real estate helps banks, and the bank belongs?
As for the online business, this doesn’t know how to say, now Taobao, there is no business in the store, so try to spend money, there are several groups in my WeChat, the group specially brushing the group , Brush a single business to pay at 10 or so, that is, I am buying a designated product in the merchant, after the order payment, the merchant hits the money you just pays to my WeChat, then give some gifts to me, The gift value is about retail price of about 10 yuan. After selecting the gift, the merchant will be shipped according to your gift, and then pay the cash to the middle business, so that the merchant will pay about 10-12 yuan per brush, every day If you brush 100, it is more than a thousand dollars, so continuous brush for a few days or ten days, it is still relatively big, this should be more reliable brush, but it is not necessarily returned, now the online business It is also working on the platform. And if the online store really implements the tax system, it is estimated that there is at least one half of the platform to withdraw from the platform. When it comes to a large number of Internet, it will come, and it is not necessarily spring for the physical store. Perhaps a nightmare.
2, I am looking for this problem, then I will answer, evacuate Taobao is not an entity recovery because Taobao has already earned money, because now you don’t put it without traffic, now Most merchants are spending money to buy traffic, only very few, a little merchant can get Taobao free traffic, provided that you have put a lot of direct traffic or drill advertisement in the early stage, and free traffic will be given to you later. One, if you don’t do it in a certain area, if you have a bad review or dynamic score drop, you are not suitable for buyers, free traffic will fall soon, then pull straight train drills, There must be a few thousand tens of thousand a day, and it will definitely. Some e-commerce training institutions are fire, and there are hundreds of tens of tuition fees. It is necessary to say too much, don’t say it, it is recommended that you don’t try to know what Taobao is not understanding, basically no play. Supplement TaobaoNow, I think something is much more influenced to him, but I am also not optimistic about a multi-to-business way, it is too arrogant than some rules for Taobao. At least Taobao will not punish the seller at will.
3, the specific process and marketing process for Taobao opened is not very understanding, but since Taobao fire, my few friends who do physical stores are closed.
From an individual small boss who had incorporated annual income into a workman who is now about 5,000 monthly salary. Friends are always complaining, this is a brighter transformation. Too many helplessness is ubiquitous.
It was originally thinking that the physical store turned to the online store, which allows more people to benefit, but actually destroyed the industry chain of the business itself. Since ancient times: Buy and sell, selling products from the east to the west. In this process, transportation is produced, and the meal payment is generated.
The previous weekend business street is crowded, it is not lively. The snack shop is hot, and there are people in the store to be full of life. But now this scene can only be seen in the sales office, and the store’s door is transferred, and the road is placed at a low price for sale at a low price. In addition to work, don’t go out, eat, eat, buy, domestic goods, I don’t know if this is progress or retreat.
The rise of online shopping is the opportunity of online stores, but with Taobao’s development, online shop enters the monopoly era, you can get the first-hand supply online store and direct store, will small and medium-sized network The store is dead. The online store of Guangdong’s source of supply is dead in other regions. Shopping has not been subordinate, and merchants in backward areas are basically slowly extinct. Wealth is inclined with a small number of people, and the rich and poor differentiation is more serious.
4. To tell the truth, the actual situation in the entity industry is still struggling. I have used the savings, take over a physical clothing store. If this friend has a Taobao shop, take care of the clothes in Taobao, if it is only by physical store, it is closed. No, no him, now people prefer to sit in the family comfort to visit Taobao, and don’t want to go to the physical store. My friend is less and less turnover every day, almost a few days for a few days.
There are too many people in an industry to enter, basically a saturation overflow, Taobao is also, now squeezing in and do, basically very difficult to divide a piece. Do Taobao, want to stand firm, the early stage must have a lot of money, I also tried to do Taobao last year, start to make a 1000 pieces of deposit, you can find the source. Later, I found out that Taobao opened the store, dressed up, some special tools had money. After the store is dressed, it is only a beginning, promotes the money, brush the credibility, and maintain money, in summary, you don’t invest, you can’t operate. Later, I didn’t have funds and energy to take care of it.
The current Taobao is also good, Tmall is goodIt is all the world of large manufacturers. In order to fight for customers, many merchants are basically lost in the blood. A friend made Taobao in a clothing wholesaler, according to him, every year’s double eleven pairs, their company will lose the special price for sales, if there is such a peer, they will fight price. At this time, it is the money who has money. In this way, in Taobao’s singular or small business, it is basically no living space.
Nowadays, it is not the resuscitation of the entity economy, and it is not good for entities and virtual. It has passed the era of Taobao, and the recession in the social economy is, now there are more and more uncomfortable in all walks of life.
5, the old boss is definitely a conscience, responsible, a person who is responsible, his Taobao Tmall charge is also very reasonable, especially Taobao, only a few fees, Many people speak through the train, your own products are not good, the car is chaotic, the money flowers are less business, don’t look for my own reasons, say that the old boss is black, your own conscience will not hurt, now one High school graduates, do not do Taobao, which formal unit will want you, Taobao provides too many job positions, master leading the door, practice in itself, don’t complain, the road can only go to yourself. The boss provided a platform, it is your own business, don’t complain.
6, demand, consumption grading, flow down, three factors lead to long-term long-term traditional e-commerce dividends.
1, Taobao merchants, the threshold in the initial platform is low, most of which are individuals and micro-business owners. Compared with Tmall, Suning, Jingdong and other platform commercial, these Taobao merchants have a large gap in the core of product integration, brand qualification, operational capacity, and operating scale.
2, Taobao merchant, if you have not been able to do the same store in the past few years, the adverse effects of the above three bonus disappears now, the closed store or transformation is inevitable.
3, specific transformation suggestions are as follows: First, the target of Tmall, Suning, Jingdong’s platform is completed its own internal upgrade. For example, the product has a registered trademark or authorization, and the operating subject is upgraded to the enterprise, and the operation team is specialized.
4, Second, the store positioning must be vertical, accurate and clear, can not be greedy, nothing to sell, in fact, there is much more, the explosion models and core items must have high viscosity, can attract users to repurchase.
5, third, actively sign up for platform social promotion activities corresponding to shop core explosions, such as: spelling, push guests, etc. Accurate active users, and interact with users according to the product consumption cycle.
6, currently, traditional e-commerce has been fully turned to 020 new retail models that are integrated with offline physical stores, and many new species have been derived, and more will be more in the future. Each industry isThe more physical stores have used Internet transformation and exploration, and the competitiveness is constantly improving by utilizing data clouds, logistics clouds and social promotions.
7, in short, in the face of new retail, online and offline has been highly integrated, and the long-term remedies are good, this is the general trend.Therefore, as ordinary individual Taobao merchants, highly clearly recognize the trend and characteristics of the consumer market environment, and respond quickly, and accelerate the pace of transition according to their actual advantages.
Independent scholars, Linghui sort out.