At the beginning of September, I released a short video at the headline. I didn’t care too much when I just sent it out. I didn’t expect it. In less than 1 day, this video burst, the play is very I will break one million! The income is also rising, as of now, the total broadcast is nearly 1.38 million, and the benefits are 893.88! I am shocked me.
This thing has been more than a month, I didn’t have much ideas at the time.
Until the writing of the school of the kitchen small money, as the class committee, in order to encourage more students to learn to study, I sent the income screenshot to the class group, I didn’t expect it. Successfully attracted the teacher’s attention.
Teacher hopes that I will do a reap for this, help those friends who want to do, don’t dare to start, and extract successful experience, and I can exercise my writing skills.
So I put this replicate, bring you with ideas, and don’t dare to act. Let you be like me, don’t look at other people’s videos, you can also make your own \”explosive model video\”
There are not many words, we directly enter the topic
How to make a video of 1.38 million videos are made, first of all to analyze what kind of person who is a fan group is, then you can make a meal suitable for them. .
First briefly introduce the basic situation of my account
My positioning: emotional life class. My fan group: Most of the middle-aged and elderly people
Based on the account situation, analysis, my short video can play a million Mainly doing these three points.
First, the real person appears, the title is attractive
Cover is a video facade, a good cover and title, is the key to attracting readers to open your video or article.
The cover of my video is used by a photo of pajamas, so others look very real, and it is also in line with the daily habits of this age.
I only showed 8 words on the video cover [Going to bring cash]
This title makes it seeThe person of the video produces a curiosity, why? Nowadays, a mobile phone can solve a lot of problems, why do you have to bring cash?
People have curious, they will open video viewing
Video below is also equipped with title: \”After going out, you must bring cash, convenient help People who need it, maybe he is by your side. \”
The title is up to 30 words, I just used 30 characters, one word has no waste, the title concise indicates the central idea of \u200b\u200bthe video, and the words have not been released, so they must Some people continue to look down.
In addition to cover and title, the second thing to do is the topic.
Second, the topic comes from a normal small thing, close to life, can trigger readers to resonate
When you buy food, you will I met the obstacle to the QR code, an old man, I hope I will give him cash, because the QR code used to collect money is a daughter-in-law. I deliberately go to the supermarket to change the change, pay cash. This thing is very touched, so the night is easy to complete
My account positioning is an emotional life, and most of the fans are Middle-aged people. The readers of this age, just in the family, in the family, with the elderly, live a day, such a stage.
Moreover, in this group of people, there is indeed a lot of people will not use smartphones. What I said is that it is the real problem they face, which is easy to resonate.
Third, the content presents some personal characteristics
The content is a key to a video or an article, although many people can’t After reading all the content, as long as you read it, you will have the benefit of more than 10 seconds, and our purpose is reached.
So, the content must be to be grounded, or the description of personal characteristics, let your fans fall in love with you.
The release of this video has caused many people’s resonance. There are many older readers to give me private messages or comments, saying that they are such victims. To praise, I am a blogger with a love.
Today, nearly two months, this video has always been concerned, message, forwarding, and benefit nature every day.
Last summary, a short video of a explosive model must be separated from these three points
1. Cover title should be suckingGravitational
2. The grounding is grounded, can cause resonance
A video exhibition is not high.The cover is not selected, and the play is not high, perhaps the title is not played.If the income is not high, it must be that the content is not good enough.
With my sharing, do you have more confidence?Since the media is really a small white, as long as you are used to take the step.
When you decide to change, when you are not too late.