The way to make money

Private domain operation is actually a fresh vocabulary in the industry. Now there are many brands to open the channels of private domains, but you know, if the function of private domain is incorrect, then the brand is equivalent to the circle Delicious, self-extinity!

This sentence is not exaggerated, as a super brand digital marketing service provider, which serves Estee Lauder, Natural Hall, etc., I want to tell you how important it is important to grasp private domain traffic skills!

The person who is slightly understanding of private domain operations and private domain traffic may be clear. The previous micro-commercial is also a kind of private domain traffic. Early micro business can make money, don’t need me more, but I don’t have to say more, but Why did you gradually fall to almost disappear now? The problem is there, trusts to transform.

Taking a closer study of the previous micro business is actually easy to find out: First, choice. What makes the micro business make money, do not consider the needs of consumers, and do not consider the quality of the product, only to maximize their own interests, and the previous platform is negligible, leading to the after-sales mechanism. Vulnerability, this practice It is caused by the customer’s trust loss, and there is no longer dare to buy their products;

Second, management. Many individuals will inevitably do they measures when they face huge private domain traffic. Every day, huge consultation is not yet, causing a lot of demand customers to get positive feedback, which naturally leads to customer loss

[ 123] Third, the endorsement problem. Most of the micro-commerce is Bao Ma, student, the marketing system and logic behind it are only based on the most basic social attributes, lack of professionalism, and the transduction rate is extremely low.

This may not be a full factor in this industry, but it is also one of the main factors. Then, we can sum up the problem of micro business, and can summarize a little in private domain models that come to the stage. : Doing private domains, is to strengthen and trust the consumer.

That is, when a brand is about to carry out private domain operations, the purpose is \”simple\”, can not come up with how much benefits I have to get from the private domain traffic, otherwise it is easy to step micro The rear dust in the industry.

It is actually in the private domain. It is your product! So first we have to start with a cognitive situation: private domain traffic is your member, your back passengers are those who are willing to spend money for you, then, you should comply with these people. ?

After you want to understand this problem, continue to look down.

The operating system of private domain traffic in the industry has been very complete, and there are many options in operation medium channels, so there is a brand and consumers.Only the opportunity of this close-up contact communication, in this process, it is not only the process of branding itself, but also the process of consumers to review the brand.

Therefore, we have to do it in terms of product quality, let consumers learn about the brand’s intentions of the brand and the intentions of consumers, so they can maintain the image of the brand. It is also possible to maintain a good consumption trust relationship.

In addition to product quality, service quality is also one of the important factors that retain private flow. Brand needs to improve pre-sales service, allow consumers to feedback to products in time, and improve consumers’ service experience. 2. How to manage private domain traffic? Many people first think of the community. In fact, this is one of the answers, but in the current per capita community dozens of +, it is actually difficult to enhance the user’s stickiness, because the user’s news is much more However, the brand is in addition to the community, but also in other ways to optimize and consumers, such as developing applets, apps, etc., allowing consumers to use separate third-party channels, and their brands.

On the other hand, the brand’s management of consumers must also perform more depth optimization, with a very good way to use the SCRM digital marketing system.

Taking us, SCRM can realize the customer’s national data intercom, through data, to understand the customer’s consumer demand, followed by the user’s portrait according to the consumption habits and needs of these users, facilitating the user’s portrait, which is convenient for subsequent mining customers. Consumption trends, create exclusive services and benefits for them. 3, brand power

Private domain traffic is to establish a trust in consumers and brands, so after the brand uses the SCRM system to establish a management mechanism, the function of accurate marketing promotion of users can be performed through SCRM. For the consumer one-to-one brand service, enhance the brand’s care for consumers.

From consumers to generate a process of recognition, realize private domain traffic to profitable natural conversion, promote harmony, professional transaction relationship, open a new round of barbaric growth of brand marketing.

In short, the brand must pay attention to \”natural conversion\”, which cannot be obviously cut, so that the consumers can be further retired.

The above is today’s share of private domain traffic, I hope to help everyone, more marketing operations, you can pay attention to our WebPower!