The article comes from WeChat public number: Rio guess. Welcome to read the full text.
Recently saw the cuts advertising on many public numbers, some are really speechless.
Because their literary case is really outlined, such as this:
This copy is too outrageous!
Take a look at these keywords, \”easy\”, \”simple\”, \”three five days\”, \”earn 1000\”, each noun is a knife, the knife is in the weakness of humanity .
People who have a slightly understanding can know that this course is not reliable.
But don’t underestimate these people who put them on these advertisements.
They are people who really get over 10,000, even more than 10,000, I know that several similar training institutions are even more months.
Some people may be confused, can they make money? Is it true that people will be active?
In fact, I don’t think about it on the public account, I think about it, and the model behind them make money.
Because the advertisement is to spend money, especially the advertisements on the big V on the public account, very expensive.
It is possible to put an advertisement in large-scale, which means that they make money, or how to pay these high advertising fees?
Careful friends may notice, every time, we can quickly brush to a company, or an advertisement in an industry.
These ads are some very low, but they are really making money.
Even if you look at the advertisement, you can judge through the advertisement. What are the industries in recent recently, and those who do it began to make money.
Back to the question, why do these ads have so many obvious logical vulnerabilities, but still make money?
I believe that friends who carefully read the previous few days should be easy to understand.
Earn does not make money, do not look at any technical content, but to see who is deeply understood by the demand for target users.
They grasp the demand for target users, so they can make a lot of money.
From this perspective, in fact, some things on their body are worth learning.
– 1 –
Understanding user needs
What is user demand?
For example, a heavy rain, the subway is blocked, and what do they need? Umbrella is required.
The passengers blocked by the subway are the target users, and the umbrella is the current needs.
Why?We want to understand user needs?
For example, the sun is shining, we took a bunch of umbrellas to sell an office building, to sell it? It may also be, but certainly very few people buy.
finally earn money may not be enough oil money.
However, if the heavy rain we went to the subway umbrella sell it? I believe many people will buy, even if some of the poor quality umbrella, more expensive, the same can sell.
we can see that the needs of the user like a treasure map, insight into user needs to know the location of the buried treasure.
Of course, this case is relatively simple, in most cases, insight into user demand complicated than that.
For example, most people think that tea is to drink, tea is a kind of user needs.
and tea canisters founder Du Ying found that in addition to drink tea, also used to give gifts, so he designed a small pot of tea for gifts this demand.
we can see, the user needs a small insight into the value of everyone, because the competition is fierce.
In turn, that only a few people insight into user needs, the value will be relatively large.
So the question is, how can we insight into the needs of these most people can not find it?
want to answer this question, we need to solve another problem.
Why are some user demand, most people can not insight?
– 2 –
user perspective and knowledge of the curse
everyone in the eyes of the world are not the same , but most people are very difficult to realize it.
For example, \”crowded subway painful,\” every white-collar life in the big city this all too well.
If, however, told the story of a farmer uncle, even if we describe vivid again, he still can not understand – in his eyes, take the subway could be wonderful or very Western style experience.
As another example, it was because of work all over the world to fly, fly to them is another thing, however painful.
At the same time, life was not flown, often dreamed to experience the feeling of flying.
some time ago, Shanghai, Beijing successively implementation of waste, but Shanghai, Beijing called for garbage are different.
Shanghai dry waste into waste, wet waste, hazardous waste and recyclables.
while Beijing is divided into other garbage, kitchen waste, hazardous waste and recyclables.
Although different argument, but in fact the same classification criteria.
In fact, their correspondence relationship is such that:
Beijing’s \”kitchen waste\” \u003d Shanghai’s \”wet rubbish\”
\”Other garbage\” \u003d Shanghai \”dry garbage\”
Beijing \”harmful garbage\” \u003d Shanghai \” Harmful garbage \”
Beijing’s\” recyclable \”\u003d Shanghai\” recyclable garbage \”
From this, Beijing can see that the staff who is named after garbage is more than Shanghai’s work. Personnel is more user perspective.
Why? We can first look at the confusion of Shanghai citizens.
Wet paper towel, is dry garbage?
Dried fruit shell, is a wet garbage?
Biscuits, is a wet rubbish?
Wet garbage bag, is it dry garbage?
From these confusion, it can be seen that Shanghai citizens need to spend much more energy than Beijing citizens – what is going on dry garbage, what is wet rubbish.
But don’t laugh at Shanghai’s staff stupid.
If we understand the way these two types of garbage is handled, it will find that it is normal to name \”dry garbage\”, \”wet rubbish\” to nominate.
How to deal with wet garbage? In a word: smashing into a paste.
What about dry rubbish? After drying, incinerate and generate electricity generated by incineration.
If we are a professionals who handle garbage, we see that after these two types of garbage, their most obvious difference is \”dry\” and \”wet\”.
Learn about these, let’s see, why is the biscuits and dried fruit shells are wet rubbish? Because they are crushing, they can make fertilizers.
Why is the wet garbage bag and a wet paper towel dry garbage? Because they can’t be made into fertilizers, they can only be dried.
We mentioned that many users need to be insight.
The reason is that it is difficult for us to stand in the perspective of others.
Beijing is responsible for the staff of the garbage classification, standing in the world, then gives the garbage a good name, which greatly reduces the workload of the citizens. It is powerful, respect.
Shanghai staff is actually not stupid, but their opponents are too powerful.
Their opponent is not someone else, is the knowledge they own.
Professionals are precisely because they have more knowledge than ordinary people, causing them to stand on the user’s perspective, this dilemma is often referred to as \”knowledge curse\”.
– 3 –
How to penetrate the curse of knowledge?
Many people have understood \”knowledge curse\”, and they still can’t get rid of it.
Because they get rid of the \”curse of knowledge\”: think.
Sitting at home hard thinking!
However, this is not used.
To penetrate the curse of knowledge, we need to use the power of \”others\”.
Smart you may think of it, we can find some target users to investigate them.
However, if our questions will be thrown directly, they often don’t understand.
For example, if we let ordinary citizens give the garbage name, the result may be a five-flowers.
Because there is no standard in their eyes.
So, the best way is still, professionals have a deep understanding of ordinary people, in turn, combined with their knowledge and user view, and ultimately penetrate the curse of knowledge.
So, in-depth understanding of the target user, feel the perspective of the user, which has become the key to the needs of users.
Hearing some abstraction, how do you do it?
Teacher Liang Ning once held an example.
Sony is ready to launch the boomboxes audio, and they call some potential consumers, form a focus group, what color should be discussed this new product: Black or yellow.
After the discussion of this group of potential purchases, everyone believes that consumers should be more inclined to choose yellow.
After the meeting, the organizers grateful to the team members and told them that everyone can take a Boomboxes audio for free when leaving.
They can choose anything between yellow and black, and each person takes the black audio.
After this discussion, Sony should produce yellow audio or black audio?
It is obviously black.
This we can find that you can’t talk to their chat angle and chat with them.
In other words, we can’t see what the user said, we have to see what they have done in the interests.
This has a problem. If you are not chatting, how can we observe what users do every day?
We can’t always give each target user to monitor them?
In fact, someone really doing it.
The operators of those big supermarkets are very good at doing this.
They passed the supermarket camera, long-term observation of users’ shopping habits, and time long, they can have more in-depth understanding of the user’s shopping model.
For example: a large number of users stay in front of a single shelf, but they have not bought things, indicating that the distribution of goods in this area is unreasonable – users can’t find what they want quickly.
Understand this information, the operator of the supermarket can make the user’s shopping efficiency by changing the use of the product, so that more benefits are obtained.
However, this method is limited to a strong limit, and the cost is also relatively high. Most people do not use this method.
In fact, in modern society, there is a better way to understand user behavior.
– 4 –
Treasure map on the Internet
I used to read a book called \”Everyone is lying\”, there is such a paragraph in the book:
\”The world is full of lies, human or because of malicious, not lying 谎 谎 谎\”.
We also said earlier, if we investigate users through interviews, many of the conclusions will be wrong.
However, people tend to put a guard in a place, reveal the heart, that is the Internet.
Each time, every time you pay attention, each search, every time you pay, every payment, people in the internet, combine a lot of data information.
These information real reflect people’s ideas, desires, fear and needs.
These information is like a piece of fragmentation of the treasure map, scattered on the Internet.
If we have a way to sort out these data information, then we have mastered the ability to inspect real user needs.
For example, if you have a profitable idea, you want to verify that it is not reliable.
Whether it is an empty idea, it is still not reliable.
The most reliable way is to find data left by the target user on the Internet, and analyze these data can be accurately conclusively.
For example, you are a new media creator, don’t know what is user favorite.
You can count the explosion information on the Internet, thereby finding a more popular selection.
– 5 –
How to quickly sort out a large amount of complicated information on the Internet
This is a big The topic, very long, the reason for the space, I will no longer tell us.
If someone is interested, it is recommended to understand a course of the teacher. This course explains in detail how to inspect user needs through the Internet.
Learn this course,To help us from the public information from the Internet, borrow the former wisdom, refer to success cases, excavate real user needs, copy, and expand, expand, make money-making ideas suitable for yourself.
Not only theory, but also actual exercises.
Experienced the teacher used a tool to collect data on the Internet with a very clever way.
He explained in detail in the course of this tool.
Make the teacher also observed the 8600+ students’ learning operation process, gaining a strong user perspective:
He knows where the user will have doubts, he knows which step needs to emphasize, he knows Which location needs to be marked.
After using a year, it repeatedly improved the course, so this course learned easier.
Any person, as long as you skilled your computer, you can learn to learn.
Despite this, understanding the teacher discovered that many students must review the courses every time they collect data, sometimes it takes a lot of time because of some small details.
So, he wrote 300+ common templates.
These templates include, but are not limited to, the following websites:
When the user needs, directly copy the sleeve, can capture the data, which is very convenient.
Curriculum price 299, this price is not cheap.
Here you need to remind, buy this course, it is impossible to make you right away, all the courses that make you quick to make money are cut leeks!
The previous article also said that the treasure map and treasure are two yards. It is only one beginning to find the treasure map, or you need your own efforts to really find the treasure.
Interested, you can contact me backtail, listen to the free audition section of the course, 21 minutes of video, the content is more detailed, even if you don’t buy a course, you can learn a lot.
is right, there is a communication group if you buy a course, you can contact me, I invite you to enter the group.
Maybe in the process of communication, can you help you find the right to make money?
If you have my WeChat, I directly believe in me, send an order screenshot, let me know that you bought a course.
If not, you can send an order screenshot on the public number, I will contact you after I see it.
The above is shared today, if there is a harvest, don’t forget to know, I see it will be very happy, thank you!
The article comes from the WeChat public number: Rio guess. Welcome to read the full text and get more ways to do business.
Today is the 40/100 days I continue to write. If you have a harvest, don’t forget to look at it or watch wow.Thank you for your generosity!
If your friends also have the troubles in the text, welcome to transfer this article to him, thank you very much!
What should I do if I want to make money?
Friends want to pose, I support him, thank Luo Yonghao
In addition, if you have the topic that you want to talk, please click on the link to the background message, I will specifically write an article to you.