At present, the live broadcast software on the market is rich and diverse. In addition to the live broadcast of the old style, many short video software have opened live broadcast function, such as the most popular hanging.
Live broadcast, there are three ways, namely: advertising belt, knowledge explanation, gift reward.
The advertisement belt is the most common way of live broadcast, such as Li Jiaqi sells mouth. In the live broadcast, the product is recommended through the mouth, and the product link is added to the live broadcast, which is convenient for users to buy.
This way is similar to previous TV shopping programs, the key is that content should be attractive. It is important to do, through the product display, commodity experience or preferential benefits, attract live audience’s eye, and let them produce corresponding purchase transformation behavior.
The knowledge explanation is to share dry goods through live broadcast. Common game explanations, or cooking teaching, financial paid services. This type of live broadcast is transformed, and it is a soft implantation relative to the advertisement.
For example, cooking teaching, you can sell materials, or the kitchen of the pot bowl.
These transformations require a strong trust in the audience. Therefore, in the account operation, it is necessary to keep stickiness with the filaments.
Gift reward, is like singing and dancing such talent show, through the content, please customers’ reward. The platform will be rewarded in accordance with a certain ratio, rewards to the anchor.
, for example, before the signing of shake or MCN, the proportion of probably 30%, that is, if you receive a reward of 1000 dollars, The conversion is RMB 100 yuan, of which 30 yuan will go to the raw wallet of the anchor. After signing the shake or MCN, the proportion can be increased to 50%.
In fact, the transformation is required in any way, it takes a period of time to precipitate. By attracting fans through good content, let the fan willing to watch live. Only more fans participate, we can have more exposure and transformation opportunities.