The way to make money

Yesterday (January 5), in the afternoon, Jiaxing City South Road is a chain brand dry cleaning store, and the cleaning clothes are hanging full of Dangdang. Among them, all kinds of down jackets, cotton clothes, and woolen coats occupy most.

Winter is coming, cleaning the thick coat has become a lot of people’s head pain, with the speed of life, send clothes to dry cleaning store, becoming a lot of people’s choices.

The reporter learned that this store washed a short down jacket price of 35 yuan, and there was fur decorated on the hat. The lady’s knee-long wool coat is priced from 50 yuan, and the price of fur is higher. The boss said that he gives the price, for the general pricing, the specific price should see the clothes.

\”We are generally short-selling, and another dry cleaning store gives this price: Generally, short down jacket 40 yuan, 50 yuan in knee wool coat, super long 60 Yuan, but the specific fee will float according to the specific situation of the clothes, including cleaning difficulty, material, etc.

The reporter visited that due to the strong demand, consumers were unfamiliar with the knowledge of washing, and the pricing standards for laundry were often in the store or the brand, and even the location of the store and the crowd priced. For example, a down jacket’s laundry charge is 40 yuan to 70 yuan, the washing cost actually only about 10%.

Why is it so much profit of dry cleaning stores that have already been covered with the streets, what kind of secret behind this is hidden?

Drying and sterilization in place

\”I have now renting the house balcony North North, often not getting sunlight, clothes are also difficult to dry, only get the dry cleaning shop Ms. Xu said that although at least 500 yuan is taken on the dry cleaning clothes every winter, the pillow, a single, wing, and luxury goods can be washed, and it is convenient.

It is well known that the \”back to the South\” in the south is very high, and it is often not dry. The model old washing machine often has no dry cleaning, and wants to make clothes soaken, and the dry cleaning will meet this demand. In addition, the moist weather is easy to make the clothes, it is difficult to wash, and there is a musty. The dry cleaning machine has the function of drying with sterilization, this is a great advantage.

\”Although not all dry cleaning shops will be implemented in regular laundry steps, but the equipment in the dry cleaning store and the ordinary washing machine are not only professional, but also meet different needs, such as by sterilization. Even if it is water washing, the dried water used in the dry cleaning store will have a better sterilization effect. \”Experts in the relevant industry told reporters.

A single profit is nearly 90%

Dry cleaning stores mainly include rent hydropower, human cost, equipment consumables, franchise, etc. However, for the laundry, it is not difficult to return.

The reporter visited, with a startup in Jiaxing as an example, a 20 square meter store annualIt is necessary to pay a rent cost of 25,000 yuan, and the equipment cost is 10,000 yuan. The washing cost is 10,000 yuan, and the decoration is 10,000 yuan. However, 300 households with 400 yuan for households can guarantee an average annual turnover of 120,000 yuan. The first year’s pure profit can reach 60,000 yuan, higher than the second year.

In recent years, due to the strong demand, consumers are unfamiliar with the knowledge of washing, and the pricing standards for laundry are often in the hands of the merchant. Table is shown in the laundry shop, the price of laundry coats in coats is generally 35 yuan to 100 yuan, fur, and mink fees are more than two or three hundred yuan.

\”\” Autumn and winter season fur laundry washing costs won’t exceed 10 yuan, and every piece of clothes is washed, almost only increase the cost of washing goods. According to the investigation of more than 10,000 franchise stores related to the relevant brand Show, high luxury maintenance revenue accounts for more than 30% of the total receipts of our own stores in 2020. \”A laundry brand industry in Jiaxing City told reporters that a down jacket’s laundry charge is 40 yuan to 70 yuan, of which The washing cost actually accounts for about 10%, including hydropower and consumables.

At the same time, many laundry industry in Jiaxing said that compared to clothing stores and catering stores, dry cleaning stores are one-time investment, only expenses such as fixed equipment, rent and washing products, No need to go up, sweep the goods, and there is no risk of stocking backlogs.

\”Rent and artificial belong to the preliminary fixed cost, so a store can get stable source of customers for 3 years, to achieve continuous return. There are 10% of the existing clothes Washing market require dry cleaning, 80 % To 90% require wet washing and water washing, wet and water washable profits.

Taking the price of an international laundry brand as an example, a normal clothes was washed with 6 yuan, dried 15 yuan, but the cost of washing is less than 1 yuan. The clothes of the dry cleaning shop are usually batch cleaning, and the cost is relatively cheaper than home laundry. And customers usually do not only take one piece of clothes.

Can Internet Laundry breaks the dry laundry \”profiteering\”

Why do consumers do not have bargaining? \”Dry cleaning clothes, usually washed at home. For example, complex fabrics such as sweaters, coats, silk fabrics, stubborn stains are not clean.\” Experts in related industries said that the laundry industry has Various professional maintenance knowledge, consumers don’t understand, which also gave the laundry price space.

In addition, laundry belongs to the community service industry, meaning that consumers will generally choose service in accordance with the principle of near. The same thing may appear in different regional stores in the same brand chain. The price spent is not the same. Generally, consumers will not put the laundry shop at the door, go outside the laundry outside. wash.

Today, compared to the line laundry, the Internet laundry has a certain price advantage.

in JiaMs. Xu, a bank in Xing City, because of the work reasons, usually didn’t have time to send clothing to the laundry. 1 year ago, she began using the Internet laundry app. \”It’s very convenient, you can make an appointment to return time, I usually get off work, you can set it back at 8:00 in the evening, if you go to the line, I have closed the door.\”

But the Internet is convenient, but It is not currently not accepting everything. \”There is no bottom in my heart, I don’t know what the clothes are cleaned. I am worried that I am not clean.\” Ms. Wang, who lives in Sanshui Bay, said that it is more acceptable than Internet laundry. \”Recently, the laundry season, all kinds of online laundry stores also launched the corresponding discount package, such as charging 300 to send 100, charge 500 to 200, etc., this is not too much, the price is not too much.\” [123 ]

Internet laundry gives consumers more choices, industry insiders said that future washing industry is a large market, refinement, intelligent is a big direction, \”To be like a express industry, clothing can track real-time, each One link can be found on the phone, which can also reduce customer complaints. \”It is understood that the relevant departments are also brewing the relevant rules of the Internet laundry, further standardize the market and protect consumer interests.

[Fun Economics]

The phenomenon of high profit in dry cleaning industry can be explained using the economic principle of \”marginal cost decrement\”. Marginal cost decrementing means that the increased cost will be increasing, such as size effects as yield increases. The marginal cost reduction is the universal law of almost every item, but it should be clear. For general merchandise, its decreasing range is limited, that is, more than a certain limit, and the marginal cost of producing one unit of goods will rise.

From the perspective of the dry cleaning industry, the charge of a common clothing takes a dozen yuan. However, the cost of laundry is very low, and the cost of laundry is unchanged, that is, the cost of consumes 1 to 5 yuan, but it can increase much in charge. It can be seen that the profit of the dry cleaning industry is quite rich; if it is counted, the brand bag, shoes care, etc., the income is higher.

Of course, in order to meet the development of the times and the market demand, it is recommended that investors cannot regard dry cleaning stores as one night’s rich industry. It is necessary for investors to be patient and have a long-term operation of the strategy to achieve a broader future. .