The way to make money

Online the second day, \”Downstream Castle 3: Soul\” rushed into the iOS best-selling list, and made the successful formula of the Thunder game again to verify.

This is not the first part of the initial cooperation, and the research and development of gold interacts in front of the Thunder game. Based on multiple collaboration, the new work \”Downstream Castle 3: Soul\” (hereinafter referred to as \”Underground Castle 3\”) naturally achieved good results: the first day, the game directly into the free list 2, only \”League of Legends\”. After that, the popularity is not minus, so it will become ranked 8th in the iOS bestseller, and the next day will continue to rise to the 6th.

It is worth mentioning that \”Underground Castle 3\” has no access to mainstream Android channels. After the Gamelook survey, all major app stores have no game related information, and only the Jiuji platform is still in the appointment phase.

Unlike the bright business grade, the text Dungeon Adventure RPG mobile game \”Underground Castle 3\”, in fact, \”independent game\” under usually conceptually, let people surprises. But Lenovo issued a Fang Thunder game, this doubt has become relieved. After all, the light is this year, and its self-research is placed in \”One Mind\” performance more amazing, but also makes Gigabit achieve a substantial growth.

At the same time, the 6th good grade of \”Underground Castle 3\”, today, Today, Thunder Gaming Parent Corporation Ji Bit released the third quarter, financial report showed Giibit In September, the business income was 3485 billion yuan, an increase of 70.05% year-on-year; the net profit belonging to the shareholders of listed companies were 1.51.70% year-on-year.

Today, \”Underground Castle 3\” as an opportunity, through a single episode, it can get \”excellent students\” of hundreds of months. Gamelook seems to find the wealth password of the Thunder Game Self-made.

The heart of the independent game, the heart of the business payment

Let’s talk about the game itself, compared to the initial generation, \”Dungestal Castle 3\” has made a lot of subtraction of the game, only to some extent Place an element, but at the same time experience is also more relaxed.

In addition to the text Dungeon Adventure, the battle is placed in the game. Simply put, players will lead six roles to combat the battle. Among them, the role is a pioneer, all one, support, and guards, four professions, plus the front and rear row mechanisms also bring more space freely matching space.

This means that even if it is placed, there is also a certain strategy depth. What’s more, players can also instantly replace the role stations in the battle to deal with different enemies. However, the overall gameplay of the game is still relatively mild compared to the pre-work.

In addition, the current game has 50 roles. In addition to the draw mode, players can also get new roles through exploration dunks.. In the process of dungeon adventure, players will get heroes, and a certain number of \”souls\”, which are used for the role of upgrade culture.

In Gamelook, although it is a text exploration game, but compared to the top work, \”Underground Castle 3\” is obviously upgraded.

It can be seen that the exquisite feelings of thick painting art have also matched with the dark magic subjects. The role armor and weapons are more textured, and the overall distal picture hue is full of epic. Not only that, but each character is painted in the form of dynamic Live2D. Regardless of the long hair and clothing, there is still a rhythmic weapon, with a stereoscopic. Light from the art dimension, even if the same severe game is not more than.

In the commercial level, the payment mechanism of the game is quite perfect. In addition to the various gift packages, and the sales of resources in the game, it also provides 30 and 98 types of monthly card, almost equivalent to the current mainstream commercial game size. Take \”original god\” as an example, the price of the monthly card is also 30 yuan.

The breakthrough of the \”Underground Castle 3\” is not accidental. Gamelook discovered, from self-research spontaneous \”one happy\”, to assist the \”strongest snail\”, \”March\”, \”Tight Dunge City\”, Creative Play + Repetition + Games I have become Thunder game Unique success formula.

Under the theme of creative, millions of users’ quantities are standard

Martial arts novels, Wudang, Emeili, Shaolin, etc. Every martial art has left a distinct impression, and there are thousands of autumn, and The same is true in the big rivers and lakes in the game circle. As in the second yuan in Miha, strategy and placement in Lili, MMO is perfect, the legend is 37, and the different game companies often leave their own unique temperament to players and peers.

For Thunder Games, the most profound impression of the outside world is naturally \”monetary professional\”.

In the face of the most difficult \”\” of the game circle, the Thunder game that does not take the common road has taken a successful cheats early, and the rolling road is more mature. Can’t help but attract the outside world, the mystery of the Thunder game is in the end of the geometry?

Last month, \”One Mind Happy\”, the main plan of Lin Yonghong conducted research and development and design in Beijing International Game Innovation Conference. Compared to the agent products, we can make a unique thinking model behind this self-developed product.

In the view of Lin Yonghong, the user’s users who creative games cannot be improved, and only a certain degree of optimization can be performed later. In contrast, core gameplay and theme are the fundamental of deciding to remain the range. That is to say, the selection set item is critical.

Different from the public’s cognition, although rootedIntentional, but the Thunder game did not die, some people were asked. On the contrary, they value the types of homogeneous tracks, such as cultivation. Of course, the market opportunities left by the game level, although it is a major factor in promoting the Thunder. But the true key part is – whether there is a certain size of the user market. Specific explanation with the official words is that the number of users above millions of users.

For example, Lin Yonghong, when I talked about \”a happy\”, I was revealed that two game works on the market triggered cultivation. The tide, and there are nearly 10 million downloads. \”This gives us a strong needle, indicating that the user of the Xuehua game is 10 million, the market is very.\”

But it is worth mentioning that the Thunder is not finished. \”Speculator\”, in addition to the murd of cultivation of Xian Xiancai, which has also experienced a \”planting tree\”. It is like the \”greedy cave\”, \”greedy cave\”, \”not a small labyrinth\”, etc., continuously sedate the user.

Although it is not deliberate, it is indeed reached the \”cold phase\”. With a certain amount of user group, the third generation of \”underground castle 3\” is more than a few minutes.

Similarly, benefited from the popular game of Lily \”Sword and Expedition\” before, put the track also has a large-scale user foundation, indirectly facilitating the two \”black horses\” breakout That is, \”the strongest snail\” in June last year, and the number of \”Million and Dungeon\” in March this year. What’s more, the latter’s own Roguelike and the two labels of the underground city are similar to the previous Thunder release game. Benefiting from the former, although the mainstream class such as RPG is still small, the market is undoubtedly reaching thousands of users.

With Xiaoba, severe commercialization into authentic \”Thunder Fan\”

Heavy commercialization – this is except for root creative theme, today Thunder game A significant trend.

Compared with Jibit 2019, the year’s \”unhappy labyrinth\” was the highest in the year, and the first month of the \”lighting and dungeon\” of the Qingqi issued nearly 200 million yuan. It can be a change in the earth.

This is not an example, \”the strongest snail\” to take the same release mode is more than the active will \”heavy gold\” to inform the player, but it has got a small feeling; and \”a happy\” is even more The growth of the iOS best-selling list TOP20, and the suction gold is not weak to severe games.

Today, the \”Underground Castle 3\” just launched, the paid mechanism has been spitted by some players, \”the golden gamma of the underground castle 123 jumped amazing, the iteration of the mainstream game\”.

At the same time, from the team size, 7 people added a cat’s Giji game studio brought by the \”lights and dungeon\”, but the payment mechanism made 70% of new users realized breaking fees; The 5 people team started with the \”One Mind Happy\”. That is to say, it has passed the era of judge whether a product is an independent game with the art.

However, not all III teams can blindly try, in Gamelook, with a certain brand influence, is the premise of manufacturers try to severe commercialization. It is not difficult to find that regardless of the Thunder game or ceramics, it has formed a higher relief in the minds of the player in the eyes of its stable long-term operation. Explaining more light white, knowing that they will not run, players can rest assured.

There is still a more realistic problem, that is, heavily paying will also cause word of mouth. For this \”first with chicken or first egg\”, \”a happy\” team believes that it should not be affected by the user’s word-of-mouth. Compared to the standard of judging the quality of the game, the data judgment is more objective.

In fact, the R \u0026 D team discovered that although the score was declosed due to commercial design, \”the\” one thoughtfully \”actually leaving, the seven stayed, paying the data reversely showed a high trend. After all, the user experience has differentiated characteristics, and more than a fiercely expressed player, in fact, it is more than \”Most of the silence\”.

However, this also means that the game can no longer rely on word-of-mouth spread as traditional creative products, and buying marketing has become an important part of supporting heavy commercialization. In this regard, Thunder games also have their own unique views.

In the case of the marketing costs, the Thunder game issuance is naturally valued to pay attention to the marketing link, but it is not a prosthetic ALL IN in front of the line.

Taking the self-developed product \”a happy\” as an example. Before I arrive, the game will pay a purchase test every two months to obtain user feedback, and the adjustment of the follow-up development direction. At the same time, you can preheat the game in advance, which greatly reduces the cost and failure risk of buying during the online.

It will also be appreciated that the \”Underground Castle 3\” just launched, the Thunder distribution product is basically not accessing the mainstream Android channel. You know, the application store is up to 52.5%, not only will exacerbate back to the pressure; it is possible to lead to the big investment to make a wedding dress for the channel. However, the marketing period ends, and it is still possible to access channels after the user’s precipitation, such as \”the strongest snail\” to release four months before going to the stand platform.

Conclusion

It is not only a thunderstorm, and the ceramic game has also realized that in MMO, SLG track will always play the big factory. It is better to find a creative game break with it in this. Nowadays, the Thunder Thunder once again authenticated the feasibility of this road.

Today, through the selection project, and the re-establishment, the industry’s recognition is re-refreshed with the Thunder game of Xiao Bao University.It is also provided another direction for the small and medium-sized manufacturers who have worked in the big factory in the big factory. After all, the cost-effective cost of creative games is much lower than the mainstream game.