How much makes money in the laundry store?A collection of dozens, the cost is only 1%, the internal line exposes pricing \”Secret\”
With the coming of winter, clothing washed and washed also became a lot of homes. It is well known that because the family washing machine is difficult to withstand the thick clothing such as down jacket, it is easy to damage the clothes during the drying machine, and many of the more valuable clothes will choose to send a dry cleaning store. Especially in the autumn and winter season, it can be said that it is a \”peak season\” in the laundry. However, due to oversized charges, it has been controversial in the market.
According to market pricing, the fees for washing a down jacket are 40 to 70 yuan. The actual washing cost may only be \”this number\”, and it will not be 1% of the charge price. However, due to the strong demand, plus many consumers do not understand the knowledge of washing knowledge, the pricing standards for laundry have been mastered in the laundry store, and some stores are also visible to the location and consumer groups.
Of course, in order to attract customers, many laundry stores will launch a series of packages and discounts to attract consumers. As we mentioned above, the family has a suit such as a leather, cotton, and a ribbon, and there is a certain limit on the cleaning, and these special fabrics also require professional maintenance, so they can only clean these clothes through the laundry. . It is worth noting that it is precisely because of the high charges of the laundry, many people call this trip to \”profiteering\” and investigate this professionals.
Like the industry in the laundry, it can be said that it is a one-time investment continuous income. From the investment funds of the laundry, it is mainly rental, hydropower, manual and equipment consumables. If it is a brand store, it is necessary to join the fee. However, only more than 20 square meters of shops, remove each annual rent, wash costs, if the household consumption is 500 yuan, only 500 families can guarantee annual income of about 250,000. The pure profit in the first year is over 100,000, and the result will be higher than the first year because it has not been charged in the equipment and franchise fees.
According to the charging price of the laundry store, the clothes charges for different materials are different. In the coat jacket, the charge price may range from 39 to 109 yuan, and the fees of fur are up to 200 to 300 yuan. However, the internal personnel engaged in this line said that the washing cost of the fur in autumn and winter is no more than 10 yuan. And if you wash your clothes, you will also reduce the cost on the washing item.
It seems that the laundry is a profiteering industry, which is not too much. More importantly, the laundry can be said to be a one-time investment compared to the clothing store and catering store. After that, you only need to pay the corresponding rent, the product is washed, and there is no risk in stock backlogs. The line also pointed out that there is certain \”secret\” in the pricing of the laundry. Such a high profit space, consumers have completely do not have bargaining capabilities, in fact, and the pricing rules behind \”hidden\” are related.
The line of laundry is basically formed from the beginning of development, and pricing is basically formed. Until now the washing industry has entered the medium-term stage, consumers have also developed the habit of sending dry cleaning in autumn and winter, but they have not been known for the actual cost, which allows the laundry to be profitable. To a certain extent, it is still still a \”golden period\” that makes money to make money.
According to the \”2019 Dyeing Industry Beijing-Tianjin-He-Tianhe Development Report\” The amount is as high as 7.24 billion yuan. In the report, there are certain differences in different regions in different regions, and different cities include different stores.
For the choice of laundry, most people are \”in the principle\”. Therefore, there will be the same brand, and it is also different in different regions. It is easy to live in the urban area. No one will be sent to the suburbs for a piece of clothes, which has caused the store \”differentiation pricing\”. If you seriously compare a few, you will find that the same piece of clothes, the price may have several dozens or even the gap.
White laundry store is priced, it is based on the level of surrounding consumers. Of course, as long as the price is relatively reasonable, the dry cleaning store will charge, or the store is calculated. This \”shameless big fortune\” industry, which also have some \”secrets\” that is not known. I believe many consumers should also see some \”false washing\” of the online exposure, clearly spend money, but the clothing is not really dry, this is also a place where many consumption is dissatisfied.
It is undeniable that this is also some \”black heart\” laundry store to save costs, and doing things. The most common \”fake\” technique in this trip is that the water washing and drying are used instead of dry cleaning. It is also very simple to do so for the dry cleaning store. It is natural to save time and effort. Just as we mentioned above, the cost of dry cleaning of a dress may be around 10 yuan, but if it is changed to water, the cost may only need one or two yuan. How big is this in the middle, and it is also conceivable.
The reason why many people will choose to take dry cleaning because dry cleaning can avoid harm to the clothes fabric. Due to the advantages of no shrinkage, no deformation, soft feel, dry cleaning is also popular in the market. Of course, dry cleaning is mainly suitable for clothing that should not be washed and easily faded, such as natural fiber fabrics and wool coats.
The water washing mainly uses detergent to draw the oil, then water immersion, ironing and other steps, the surface is similar to dry cleaning, but essentially There is still a certain difference. Because the washing is just the dust in the clothes to the fabricDeep, it will still appear after dust pollution, which is what we say \”fake washing\”.For consumers, spending high prices, just enjoying low quality services, I believe who is not willing to eat this loss.