Where is the waste mobile phone?
Do you have to think about this question: \”Where do we don’t have the waste mobile phone?\”
Before Sheng Sheng did not play this problem, but once I read a report of CCTV News and evoked my curiosity.
The report is this: Shenyang has a young boy, go to the mobile phone market to prepare for selling a month, Apple mobile phone, the vendor means the high price recycling, but the premise is to check There is no problem with your mobile phone.
Xiao Liu also didn’t think much, I promised. But the vendor inspected the mobile phone and Xiao Liu said: \”The phone is in water, the id is the false login, this is completely scrapped.\”
Buying a new phone just used a month, suddenly became a \”brick\”, Xiao Liu was haired by the vendor, so 300 yuan sold to each other.
After home, Xiao Liu is calm down, the more I want to feel wrong: the mobile phone is from the regular manufacturer, and there is no big hairy. How do you change it? Bricks?
So Xiao Liu said. Shenyang police squatted to catch up, arrest 11 people, and detained these people in accordance with suspected forced trading.
Before this, the impression of Dacheng on the waste mobile phone, still stayed in the pot bowl of scoop At the stage, there is now someone in order to recycle two mobile phones, they do not hesitate to crimes.
\”It is not good to be early\”, for the sensitivity of consulting career, intuition tells Dasheng: These seem to hide the story behind the two mobile phones . So spent a few weeks, deep research on the second mobile phone industry, although there is expected before the research, but the ultimate is still shocked by a huge industrial chain.
If it is estimated in accordance with a second mobile phone 1000 yuan, only 2020 billion in 2020 is more than 50 billion. It is important to know that Myanmar’s entire country has only 593.4 billion national GDP in 2020.
Such a huge industrial scale, it is never a few little thiefs to play, then how does the industrial chain behind the second mobile phone work? What kind of catty is there after this industrial chain? What is the \”potential\” in the second mobile phone recycling marketrule\”? Next, Dasheng will reveal the \”big business\” behind you \”small second mobile phone\”, the article is longer, I suggest you forward the collection, then slowly watch; and if you have a friend, you have to sell the old mobile phone, I must remember to transfer this article to him.
Second, the two mobile phone is hidden behind the hundred million industry chain.
In order to make you better understand, the Great Shengdu use industry chain model explains the operation mode of the second mobile phone industry chain.
First, the upstream of the industrial chain is said.
At present, the domestic second-hand mobile phone is mainly from two channels. The first channel is: personal handling, that is, a mobile phone that is not used in another retail handle, just like Xiao Liu mentioned in the beginning of the news; the second channel is: e-commerce platform and mobile phone manufacturer to deal with the end Goods, such as prototypes, treated with old replacement and destination. This part is relatively small, which is not large for market impact, so main source is still personal processing.
Next, the industrial chain is in the middle of the industry.
Recycling the channels of the second mobile phone, there are online lines.
In the past few years, I sold two mobile phones. I usually go to the cell phone store near the community, because the online platform is not mature, the mobile phone store is most convenient. In the past few years, it is hit on the line. This store has a lot less, but there are at least hundreds of thousands nationwide. Their business model is mainly for consumers, and the mobile phone that is collected can not be digested. I will sell it to the big return business; if there is no goods, I will transfer them from the big return business.
The real big seller generally does not directly contact consumers, only wholesale.
When I said that the big seller had to mention Shenzhen Huaqiang North, there is a joke on the rivers and lakes: \”Three days in the north of Huaqiang North, the second mobile phone traders in Southeast Asia will follow cough\” This can be seen in the rivers and lakes of Huaqiang North.
Due to the best of the second-hand apples, the four layers of Huaqiang North Many buildings are special to engage in Apple mobile phones. That place is really inch gold: a square meter glass counter monthly rent At around 15,000, there is a little more than 3 million.
How big is a square meter, an estimated and a tire size is similar. The size of this type is too small, generally wholesale and backpackers are doing, and send hundreds of apple phones in one day, with a turnover is hundreds of thousands.
Huaqiang Peking University repo merchants, the daily traffic volume is basically tens of thousands, and the customer group has both large yellow cattle across the country, and there are middlemen who are underdeveloped countries in the world.
The freighters between the seller and the small seller are like this: for example, a customer of Xi’an arrived in the store, I want to buy a second-hand iPh.One-x, Ahuang and the boss cost the price, transaction with 3,500 yuan, then the boss let A Huang have deposited and call, let him pick up the goods a week.
Shenzhen Huaqiang North outside more than 1,700 kilometers, \”Backpackers\” Xiao Wu received a phone call from the store, picking up the goods on the day. Finally, this second-hand apple mobile phone just received from Beijing store, less than one day, through the \”backpacker\” Xiao Wu’s hand, sold a bruises from Huaqiang North file to Xi’an.
In Huaqiang North, \”Backpackers\” does not refer to people carrying bags, but young people who like to sell two mobile phones with back shoulders.
In the past few years, when business is doing, Huaqiang North has a \”backpacker\” in the year of \”backpackers\”. In the past few years, the second-hand business is not very good: one, two mobile phones are non-standard products, before the customer uses less electronic products, it is easy to be fooled, now young consumers, a lot of enthusiasts, fooling; second, online platform There is already a professional assessment and testing standard, and the customer is easy to value his mobile phone. For example, the second-hand 3C product trading platform in China is currently turning the app. Simply a few operations, you can help you get the valuation, even if it is Little white selling mobile phones can also be in the heart.
\”Water is clear, no fish, and the water is delicious.\”
In the early days, many information is opaque, and the more money is easy to earn. Now the second-hand industry is gradually transparent, and the money is naturally difficult to earn.
In addition to switching, looking for a platform for consumers, it also has a platform for the B-terminal in the middle of China, such as the product. .
In other words: Online two mobile transactions have formed a complete industrial chain. However, due to too short development time, online trading volume only accounts for 20%, and many second-hand platforms will also get in goods from Huaqiang North.
Finally, the industrial chain downstream.
The second mobile phone recovered from the market, through the middleman or platform, there are roughly five ways of processing.
The first way is: 80% new use of waste mobile phones, packaging and selling in second-hand excellent products.
This is also the most familiar sector, and the second mobile phone we bought is basically so.
The second method is: 80% new phone refurbished and renovated.
Many people don’t want to buy two mobile phones, not to dislike others, but afraid to buy refurbishment machines. Earlier in your iPhone-4 fireI have a university, and I have no money in my pocket. I bought the iPhone-4 from the small business dealers. I just started still well. As a result, I thought that the mobile phone became \”brick\”, I This buddy violently went to find a small trader. As a result, the small business trafficking was not accompanied, and the two were almost do.
In the early years, small business dealers use the information poor to make money, bullying consumers do not understand, and resemble more. These years have fewer and fewer renewers, especially after the online platform, buy a mobile phone platform to have a quality inspection report, just like buying a second-hand car, the platform will arrange people to check whether there is an excessive accident, let the small tradnder can’t help Ghost.
The third way is: 80% new quality machine and some 80% new waste mobile phone, and then sell the underdeveloped country.
There are two kinds of people with these two mobile phones to underdeveloped countries.
One type is the domestic second-hand merchants out of the sea. I know a buddy in Cambodia, monopoly from Huaqiang North, sold to the locals, do very big, team 45 People, procurement, sales, testing, logistics.
Another category is foreign \”Fell\”, most of which are businessmen who do digital products in India, Pakistan.
This helper can’t stand the temperature of Shenzhen, I like to wear a loose T-shirt, leisure brillion, left hand iPhone, right-hand black \”garbage bag\”, in the unnual Mandarin, come up with the price.
\”Buddy, I have already questioned the next door, I will do two dollars, I will have a friend.\”
Today, I just took the goods from you this cheap, I will come over tomorrow, and I turn to the next door and cut the price.
\”Brothers, you bought it in this number, there is no profit, cheap, do a dollar, make a friend.\”
Of course, These are some small traders. The real rhubarns are generally not laid in the file, but to sign a strategic cooperation agreement with large users.
The fourth way is that the mobile phone disassembles the internal components recycled by the mobile phone unable to sell.
This mobile phone is mainly sold to mobile phone repair shops and some manufacturers from all over the world.
The fifth way is: functional machine, old man and part of the scrapped machine environmentally friendly treatment, refining valuables.
This part you don’t have a little, the precious metal in the mobile phone seems to be very small, but the base is not big. Conservatively estimation of 400 million abandoned mobile phones, weighing 10,000 tons,Can extract 1500kg gold, 2000000KG copper, 30,000kg silver, worth about 300 billion yuan.
Moreover, through investigation we found that most of the profits in the second mobile phone recycling market are concentrated in the renewal of the second mobile phone, this part of the profit accounts for 85% of the entire industrial chain. Left and right; the remaining 15% profit produces part dismantling and environmental treatment of two mobile phones.
It is also the most fertilized second mobile phone to sell business, there are many problems, and \”hidden rules\” not known by the outsiders. What problems exist? Next, we are divided into two parts.
Third, about the \”hidden rules\” that you can’t know.
Let’s talk about the problem.
The CCTV reported in the beginning is a typical scenario: small merchants use high-priced recycling to make bait, lever people. There is also a scam that is to steal parts during the test of the phone, charge it.
And buy two mobile phones most common questions, like the encounter of my gratitude in front: small trafficking machine is full, it is time to buy, it is not to become \”Brick\”, it is faulty. Either, the mobile phone is a good mobile phone, the virtual high offer, slaughter you a knife.
Next, the line problem is said.
On September 1 this year, the \”Nanjing Net Police Inspection Law Enforcement\” Weibo Account Released: A 19-person gang sells cheap second-hand apple mobile phones through a fish, fraudulent 141 million yuan Lecture.
The next day, a fish official microblog said that \”in the shopping process of a fish, let you get away from the idle fish platform trading process, leave the platform to WeChat and other places Private trading is fraud. \”And the content repeated three times.
\”Survey, the gang induces the appearance video and picture of the genuine Apple mobile phone, add the victim WeChat private trading, then mail the new, the cheap cottage apple mobile phone is assembled. If the buyer requested returns, the gang sent a false return address and logistics single number delayed time, and finally pulled the buyer black and divided. \”
Currently, the case is further trial.
This trick, everyone is not a bit familiar? In fact, I cheated the tricks of Shenyang Xiao Liu in front of CCTV report, and used it once.
The tricks are still those tricks, but the money is swindled, so, \”If you are not afraid of rogue, you are afraid of rogue culture.\”
a fishIt belongs to the C2C trading platform, so such problems is difficult to avoid because they are not directly involved in the transaction. Original consumers buy second-hand goods from online platform, it is the public trust of the platform. If the platform does not intervene, there is no platform for platforms?
Therefore, the C2C mode is preferably transformed into a C2B2C mode, and the platform is responsible for the intermediate of the transaction. Otherwise, the platform will make money?
Due to the many problems underline, everyone is reluctant to deal with waste mobile phones.
\”Southern Metropolis Daily\” has been investigated: \”There are 93.2% of the old man’s old manual opportunity to idle at home, only 12.7% of people choose second-hand recycling, and 5.9 % Of people will thrown away. \”
I believe that everyone’s situation is similar, I have also thrown two old mobile phones before my family, and I’m too lazy to sell. Why? On the one hand, it is worried that the information leaks, even if the deletion is quite troubles; the other reason is that the hawker is shouting, selling a loss.
But recently passed the in-depth investigation of the second mobile phone recycling industry, I found that I have worked more, why? Because the second mobile phone recycling market has already achieved rapid evolution, the specific embodiment is \”mode innovation\”.
Fourth, breaking the way: \”supply and demand\” innovation in the second mobile phone recycling market.
With the rise of new consumption, waste mobile phone production has ushered in a big change. In order to make you better understand this change, the big holy \”supply and demand contingent\” is compared to the difference between the new and old models.
Supply: low-cost inferior products.
Demand: The phone is white.
Why is the traditional business model to supply low-cost inferior products, the answer is: make money.
My university, I went to the physical store to buy iPhone-4 is a typical customer, and I have no knowledge of love. I haven’t seen Apple so cool things, I have no money. So buy two hands.
There were not a few people in that time, I really understand the smart machine. Everyone is a little white, I don’t understand, with the wind consumption. To the physical store, buy a mobile phone, and it is also a more practical in the face-to-face transaction.
Moreover, with the consumption ability of our university, I bought the phone, I have no ability to buy my mobile phone for a long time.
So, the store owner at that time, the small white customers who did not understand and difficult to repurchase, often use lowThe poor quality products are slaughtered, and their income is maximized.
Not only two mobile phones, previous used cars, digital products, and even clothing stores do this. Tell the end, earning money is the money.
The industry has no standard, or there are standard ordinary people don’t know, the whole is full of bosses, and finally, I will have more profitable, who is going to have money?
New Business Model:
New Supply: Low-cost high quality products.
New demand: young consumers rise.
New connection: Online platform.
Why is the new business model to supply low-cost high quality products, the answer is: making money.
All changes come from changes in consumer demand.
For example, the Great Sheng Company has several employees after 95/00, they are the Internet aborigines, play smart, the familiarity of electronic products, can be described as It is like several people, some are still a burnt friend, as long as the brand has new products, it will be to buy experience in the first time.
Of course, the new Apple is more than 10,000 prices, it is impossible to change every day. At this time, the second mobile phone is very friendly. For them, sell old mobile phones to change the money, buy a new phone, has become a way of life.
In addition, the new product updates are too fast, and new products are available almost every month. For young people who like to change their mobile phones, play is a happy, they don’t mind if they buy themselves or two mobile phones.
For example, a 95% new original price of more than 7,000 iPhone Xs is sold to sell, and it may be five or six thousand, there will be 1500-2000 differences in the middle.
Recently, the iPhone13 is online, the price of the second-hand iPhone12 straight down thousands. No one week before and after, there is thousands of pieces, don’t you understand?
Mobile phone is frequent, how much can I sell. Does there be a standard, such as the camera is broken, how much is a pure new machine worth a month. Of course, it also includes how much different cell phone values.
At this time, the used platforms, naturally emerged, and there is a high level of information transparent.
In order to facilitate everyone to understand, I am using the current second-hand head platform as an example to analyze the new model.
in turnSelling mobile phones, divided into two models of workers and idle. One is the platform recycling to help you sell, one is selling yourself. Urgently use money to find a platform, don’t worry yourself slowly sell.
At the same time, doing so, eliminate a fish C2C mode: there is no fraud that appears in the platform supervision transaction.
I just have a portal iPhone-x to shoot, looking for a small trafficking, saying that I can only give 1500, then I turned to estimate the price, transfer Give to 2349, I didn’t expect to turn, I can sell a lot of hundreds.
To say to buy a mobile phone, I also experienced it. In fact, it is similar to buying a new machine, and there is no reason for seven days, and 1 year guarantee, product parameters and product selling points.
The only difference is because it is a two mobile phone, so the platform will conduct a machine report, which is very detailed, about more than 60.
So, whether it is buying or selling, all links have standards, plus free trade, basics There will be no problem in pit people.
Seeing this, you may say: Turn this, it is equivalent to putting all the secrets of all making money, the product is definitely not much profit, then what is it earned?
The biggest difference between the new model and the old model is that the underlying logic of the money has changed: the product is rich behind the old mode to earn information; the long-tail profits behind the new model.
For example: In October 2010, Jingdong announced to enter online book market with 20% cheaper than Dangdang.com.
Li Guoqing felt that Liu Qiangdong was crazy, which means that Jingdong sold a book everything, it is worth a loss.
So, Li Guoqing concluded that Liu Qiangdong bluff, manufacturing marketing, \”there is a person who is killing people, no one to lose money, who will pay for the businessman?
As a result, a subsidy round, when the network was taken by Liu Qiangdong in the ground.
When the root cause of the failed network, Li Guoqing did not see the essence of e-commerce.
Li Guoqing’s thinking is still stoppedStaying in the commodity era, making money reverts to the middle of the sale, so there is no profit, and Li Guoqing is naturally not dry.
Liu Qiangdong is an e-commerce traffic thinking. First, use some low-cost commodities to drain users to the platform, and the backend rely on other commodity profits.
Take a compute, 50 pieces of books, 30 sold, it looks to pay 20. Can users do not have other needs in addition to buying books? For example, he will also buy other products such as appliances, mobile phones, snacks …
Moreover, the loss is a time, and the later book can increase the price, gradually recovering the profit.
Liu Qiangdong is the user traffic, and Li Guoqing is about product profit.
Turning is also the same, before the physical store is bullying customers do not understand. Everyone is a one-time transaction, no repurchase, so the price is important than traffic.
Now, young consumers regard buying and selling second mobile phones as a lifestyle, only 2 billion users only turn around a platform.
Moreover, the interleight cost of the Internet platform is almost zero. The more traffic is, the more money, so the transfer will be used as drainage products with low-cost high quality products, attracting young consumer groups, guarantee They have a long-term retained platform to form long-tail profits.
Dan Sheng is in the process of service enterprises, often tells customers: \”The company is good, consumers will vote with feet.\”
This era is no longer like a mouthful of fooling, earning money. Commodity information will only be more transparent. All companies must make money, they must actually solve consumer problems.
Give a good product to customers, give high efficiency to customers, give good services to customers.
Because the era of good people make money arrival.