February 4 The most powerful is willing to increase the price of 250% on the 115-Hong Kong dollar prospectus to increase the price of HK $ 400 per share.
After highlighting the absence of the Hong Kong stocks IPO, the market is enthusiastic about the Chinese \”New Economic\” concept stocks. When the current prospect was new, the quick hand was exceeded by the retail, and the freezing subscription fund was about 1.277 trillion Hong Kong dollars.
However, dare to buy a quick payment in advance, at least the book is lost today.
Fast hand opened on February 5 to open 338 HK $ 338, HK $ 300, and 160.8%. Sort by market value, the current hand is the ninth larger company and the fourth largest China, the fourth largest China, the fourth largest and fourth largest, only 1.23 trillion Hong Kong dollars ($ 1.02 trillion).
While listed on trillion, the fast hand has been adjusted by approximately 7.24 billion yuan after adjustment in the first three quarters of 2020. The main reason for the loss is that the marketing expenditure has increased significantly, the commercial team size, and it has been doubled in this year, more than 1,500 people.
The market has no fear of high valuation, and also explains the Internet platform company, the time is the currency. What is simpler is \”more important than money\”.
Because in the market, the more you can addictive platforms, the greater the potential of the future. Among them, the user’s stay and the number of users are two basic observation indicators. For example, Wu Jixao, the Media Analyst of Oriental Securities Institute, said in a research report, these two indicators reflect the commercial value of platform users, which affects whether advertisers are willing to advertise within the platform. Of course, the performance of platform e-commerce commissions, live rewarding, and direct rewards are also directly related to these indicators.
As of November 2020, at least 263 million people at least once a day, about 481 million people per month will do this. Averaged average, people who see the trip every day will stay in the application for approximately 86.7 minutes.
Live broadcast is still the first major income source, accounting for 60%
So far, live broadcast business is still the most important thing.Source of income. It rewards the income obtained by selling virtual items to users. Platform live gift unit price between 0.1 to 2000 yuan. More than 480 million people will watch at least once a month. The size of the user under the official caliber is behind the stranger, yy, fighting tiger and other competitions.
2019 expressive live income is about 31.4 billion yuan (86.9%), about 25.5 billion yuan (62.2%) in the first three quarters of 2020, with a year-on-year increase of 68.9% respectively 10.4%. With the start of the fast-handed marketing platform and e-commerce business, live broadcast of revenue is rapidly reduced, and the number of monthly pay users and monthly payment users have also declined. This is the normal phenomenon in the business expansion and conversion process.
The advertising income has increased by more than 200%, but the scale and shake gap are large
October 30, 2018, the quick hand officially issued a marketing platform. In 2019, the marketing platform was upgraded to \”Magnetic Engine\”, and the official statement is to strengthen social relationships, break the domain and private domain flow.
The traditional advertisement form and shake of the fast hand are in the form of opening advertising + information flow advertisement. The content marketing has a fast-handed noodle (target DOU +, short video or live paid promotion), magnetic gathering stars (on the graphic chart, content marketing), etc.
However, in terms of income, the fast hand has a larger space compared to the jam of 100 billion-level marketing income. Huachuang Securities and Oriental Securities mentioned in the study of different product forms (fast hand double column, shake single row), business mode (fast hand agent, shake direct), and user number gaps have varying degrees to the final advertising rate. Impact.
If the advertising revenue is dilled into each user’s head, in China’s e-commerce and content platform, each monthly active user advertising value is Alibaba (273.05) Yuan), followed by shake (189.39 yuan), the third is Jingdong (50.57 yuan). The fast hand is fourth, with a per capita.
E-commerce has just started, and the income conversion rate may be interested
Quick hand e-commerce in 2019 rapidly, platform transaction volume ( GMV) rose to $ 59.6 billion from 2018 to 59.6 billion yuan. Even a month before last year, further expanded to 33.29 billion yuan, advanced, excess the whole year of the whole year (250 billionYuan).
Compared to the explosive growth of the transaction, there is still no small increase in space. Since it is not disclosed alone, the \”other\” income comes from e-commerce, then the monetary rate at the end of September 2020 is approximately 0.99%, which is lower than the monetaryization rate of about 3% -4% of traditional e-commerce.
Analysts believe that this may be intended to cultivate a commercial purchase habit in the prior period, and to establish a platform ecology (return commission to merchants and kol). With the maturity of the business, the monetary rate will gradually increase, and the e-commerce commission income will also be steadily improved.
\”We believe that the E-Commerce is the next stage of commercialization,\” Wu Juxul said in the report. \”The reference is a lot, when the growth trend of the flow rate and GMV can be stable, the fundamental basics of the goods is stable, the monetary rate will naturally improve.\”
For the e-commerce platform, it is only the first step in improving the monetary system and commission. After the practice, it will gradually expand the supply chain, brand, horizontal coordination logistics, warehousing, payment, etc., and the two emerging live e-commerce platforms expect to continue to invest in considerable fixed costs in the future, gradually make up for and Ali, spent more, Jingdong The gap between the size of the e-commerce.
However, since the length of the currency, the fast hand cannot ignore the Japanese users nearly 1.1 billion WeChat to cut into short video and live broadcast fields. In 2020, 200 million people have seen the video number every day.