There is a welfare at the end of the article, paying attention to it
The core of doing a cater is to do a product, so the initial product is important.
We can see a variety of catering projects on the market. Some projects were very hot in a certain period of time, and they opened the store everywhere. There are still some traditional projects, common and common, but it is still in full.
Combined with different food and beverage products, I divide the catering projects into two categories: traditional catering projects and new catering projects.
Traditional catering projects mainly combine Chinese people’s eating habits, as well as traditional catering projects that have been inherited in different regions. China’s eight cuisines, as well as all kinds of traditional foods and snacks that are mainly extended by pasta, the south-dominated food and snacks that are dominated by rice. For example, Xiangcikawko, fast food, pasta, bunge porridge, hot pot, casserole, rice noodles, etc.
New catering projects are mainly based on traditional catering projects, combined with some new product morphology and taste of food characteristics of Western Korean food and different regions. For example, Japanese-style capping rice, Thai curry rice, as well as powder, flower ki, seafood noodles and other products. These are not in traditional food, regarding the new era products, relying on featured and freshness to attract a large number of young consumer groups, these projects are in the blue sea area in the market, the audience is unstable, and the vitality is often short, and the general The project life cycle is also three to five years. After the freshness is gone, it will gradually exit in the market, and then re-debut in a new gesture in a few years.
The difference between new catering projects and traditional catering projects is mainly the difference between making quick money and making slow money. Choosing a new food item is constantly chasing the wind, belonging to the wind, earning is fast money. Choosing a traditional catering project is a steady-style entrepreneur, pursuit is a longer value, making it a slow money.
If the purpose of the opening is to quickly earn money and then seek other developments, as mentioned in front of us, just investment it as a trading and business, then you can choose a new food item. Choose the most popular project on the tips, quickly enter the market, quickly develop and expand, after making money, quickly retreat quickly before this project is flying, then look for new wind. Generally, this type of project life cycle will be a few years, such as in Xi’an market, rape, spicy, hi-bar, casserole string, basically a few years, there is a reincarnation, there is flower armor rice, seafood noodles, roast Fish rice is basically a staged development. In these categories, we rarely see a long-lasting brand, most of them are flowing, and the development has been in a few years and then hide.
If the purpose of entrepreneurship is to create a business, you want to make a long time.Brand, you should choose from the traditional project. Although the market is close to saturation, it seems that the opportunity is small, but its market is wide, the customer knows high, does not need too much market education cost, as long as you can make new, still have a chance. For example, Shaanxi’s cool leather clips, even if there is already Weijia cool skin, Yuan Yu meat, the ancient city Fan’s brand, still does not want to rise in the market outside Shaanxi, such as the western beauty, master brother and other brands.
Compare the earliest Internet catering brand, Fu Niu Tang (now has renamed it is a tyrant), Western Shaofe, Huang Taji, sculpture of the sirloin, Bawei and Western Ye do a traditional dining Categories, just joined new thinking on the basis of traditional rice noodles and cool leather clams, shaping new brand awareness, so it has achieved good results in the market. Huang Tanji and the sculpture of the burdock, it seems to be a traditional pancake fruit and Chinese food, but in fact they just have a traditional shell, and the products do it more like \”heterogeneous\”, which is destined to become a hot one. Net red phenomenon grade products, because the market requires both freshness, but also requires newly returning to rational consumer experience. The western width of more than a dozen dollars is completely within the user’s awareness, but the pancakes of more than a dozen dollars will eventually make most people.
1000 catering industry report, 52 sets of food knowledge map, 200 sets of food entrepreneurial partnership allocation plan, after paying attention, private letter can be charged free of charge.