If you have just started your own business and you do not have business cards, then you need to place it toward the top of your list. Business cards are a relatively inexpensive way to advertise your business effectively.

The reason business cards range greatly in prices depends on various factors. There are a multitude of paper types and print styles that go into making up business cards. If you are having a logo designed with your business cards, it will probably cost you more. Yet, if you are on a budget, simple business cards can be just as effective. There are a number of free templates available across the internet to get you started. However, you should make sure that your business cards have specific information before you start worrying about paper, layout, or design.

First, your business cars should always have your company name prominently displayed. Your business cards are a visual reminder of your company, so do not hide the company name. If your company has a slogan, you should definitely add it to your business cards. Your slogan will most likely remind the person why they wanted to do business with you. Then make sure you have your name, and possibly your job title listed. You want the people to whom you are giving your business cards to remember your name so they know whom to contact.

Another essential piece of information for your business cards is your phone number. You will want to give people more than one way to reach you, so it is usually a good idea to include your main line and then add your fax line or e-mail address on your business cards. The more ways a person has to get in touch with you the better. A final item you may want to put on your business cards is your address. For some businesses, their address is not applicable the work they do, so they should not put it on their business cards. Yet, if you are running a store or office, then you may want to add your physical address to your business cards so people can find you more easily.

The essentials to your business cards are important, but you should use a template that makes all that information easy to read and simple to follow. For most businesses, a simple business card is fine. However, adding some color, a logo, or a design can bring a little spice to your business cards, making them a little more prominent. You can even use various desktop publishing programs to create your own, unique business cards. However, if you do not feel so creative, you can also hire a designer or printer to create your business cards for you.

In order to provide you with the products and/or services in business cards you may request through 123Print. 123Print’s mission is to deliver economical high quality printing fast to its customers. By offering a wide range of personalised products — business cards, appointment cards, letterhead, compliment slips, address labels, note pads, and greeting cards – they are able to provide small businesses with the tools to differentiate themselves in a competitive marketplace.

The pricing is simple and straightforward; there are no surprises or “tricks” to make you purchase more than you need. 123Print’s goal is simple and sincere: To totally please its customers with high quality personalised products. It’s a mission to manufacture and dispatch all orders received by 11am GMT by the next business day. They dispatch via Surface Mail, unless noted on the product offer. You may select expedited delivery for even faster service. If you have any questions about products or services, logon to www.123print.co.uk for more detail.

Since so many promotional products are products that are offered for sale by office supply companies and stationers, there are many choices of promotional products that are appropriate for your type of company. The ones that you choose will depend on the purpose of your promotion. Any promotional products or marketing gifts should be part of a carefully planned and considered marketing plan. Some considerations in choosing the right promotional products for your company are:

Purpose of the Promotional Gift

Marketing professionals use promotional products in many different ways – often within the same campaign. One campaign might include a mailer sent out by direct mail with a pad of sticky notes and an offer of a free mouse pad with an order of more than £25. Your company might decide to institute a loyalty programme with promo points and different levels of rewards for purchases. Choose promotional products that are appropriate to the purpose of the gift.

Value to Cost Ratio

Once you know the purpose of the gift that you’re giving, you can assign a value to it. If you’re sending out direct mail flyers and expect a response of 1 out of every 300 mailers, the cost of three hundred mailers is your cost to acquire one new customer. You can reduce that amount by increasing the response to your mailers with a more valuable gift. The gift that you choose to give your most valued customers should be of higher value than one that you hand out to a customer who may make one purchase every two or three months.

Increase sales of particular items

Want to increase sales of one of your high profit margin items? Offer a promotional gift with purchase and you’ll see sales soar. Choose promotional products that coordinate with the products that you want to sell. Better yet, choose a product that is complemented by the product on which you want to increase sales. Is your intent to increase sales of a particular size of sticky notes? Include a free refillable note dispenser in the right size for that line of sticky notes.

Timing of your Promotional Campaigns

Pay attention to the timing of your promotional campaigns. There are certain types of items that will make a big impression at particular times of year. Calendars and desk pads at the turn of the year, account books just before tax time, loyalty gifts at holiday time – these are all well-timed promotional gifts. Other promotional campaign ideas are timed in the life cycle of the company or of your company. Anniversary promotions, office opening gifts and the like are all great ways to recognize your customers and increase your name recognition at the same time.

Turn to Quality Logo Products for your custom imprinted promotional product needs. They have thousands of custom promotional products—including imprinted stress balls, promotional pens, personalized travel mugs, and trade show giveaways. Each promotional item they print has YOUR logo on it—from stylish corporate apparel to that custom stress ball to their sturdy tote bags and backpacks. Custom promotional items are a great way to increase employee retention, motivate personnel, target new customers, and increase brand awareness through the use of logo goods.

Quality Logo Products, Inc. is a member of the Advertising Specialty Institute, a network of more than 20,000 suppliers (manufacturers) offering over 650,000 different products which can be imprinted with a client’s logo or slogan and given away to promote a company, organization, product, service, achievement, or event. Quality Logo Products is one of the first promotional products distributorships to offer a total online solution allowing customers to view, order, and customize their orders entirely online.

So, what are you waiting for? Let one of their promo product account representatives help you find the best advertising specialty item at the best possible price for your next promotion! They’ll show you all of their exciting options and give you the help you need to make your logo stand out from the rest. Call today!